{"id":10374,"date":"2018-08-30T11:51:42","date_gmt":"2018-08-30T14:51:42","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=10374"},"modified":"2018-08-30T11:51:42","modified_gmt":"2018-08-30T14:51:42","slug":"joalherias-devem-aproveitar-potencial-gen-z-para-aumentar-vendas","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=10374","title":{"rendered":"Joalherias devem aproveitar potencial &#8216;Gen-Z&#8217; para aumentar vendas"},"content":{"rendered":"<h5>Estudo revela que esses novos compradores dever\u00e3o representar cerca de 40% de todos os consumidores at\u00e9 2020<\/h5>\n<p><em>Por Gabriel Moura<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-10375\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/08\/336852-P9YMDO-43.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/08\/336852-P9YMDO-43.jpg 1844w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/08\/336852-P9YMDO-43-360x240.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/08\/336852-P9YMDO-43-768x512.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/08\/336852-P9YMDO-43-1024x682.jpg 1024w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/08\/336852-P9YMDO-43-600x400.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/08\/336852-P9YMDO-43-570x380.jpg 570w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Uma<strong> nova gera\u00e7\u00e3o de compradores<\/strong>, apropriadamente conhecida como <strong>Gera\u00e7\u00e3o Z,<\/strong> deve influenciar novas <strong>estrat\u00e9gias de Marketing no setor de joias<\/strong>, apontou um novo relat\u00f3rio da <strong>Confedera\u00e7\u00e3o Mundial de Joalheria (CIBJO)<\/strong>. O estudo foi divulgado antes da abertura do Congresso CIBJO 2018, que acontecer\u00e1 na Col\u00f4mbia, em outubro.<\/p>\n<p>Preparado pela Comiss\u00e3o de <strong>Marketing &amp; Educa\u00e7\u00e3o da CIBJO<\/strong>, liderada por Jonathan Kendall, analisou o impacto dos consumidores da <strong>gera\u00e7\u00e3o Z<\/strong> (nascidos ap\u00f3s 1996) no <strong>mercado de joias.<\/strong> O documento revelou que esses novos compradores dever\u00e3o representar cerca de 40% de todos os consumidores at\u00e9 2020.<\/p>\n<p>\u201c\u00c9 essencial que a <strong>ind\u00fastria de joias<\/strong> adote <strong>estrat\u00e9gias<\/strong> e <strong>m\u00e9todos de Marketing<\/strong> apropriados para se conectar com a <strong>Gera\u00e7\u00e3o Z\u201d,<\/strong> avaliou Kendall. De acordo com ele, as antigas abordagens de m\u00eddia de comerciais de TV, planos de rela\u00e7\u00f5es p\u00fablicas de longo prazo e mensagens est\u00e1ticas est\u00e3o ultrapassadas. \u201cHoje \u00e9 tudo sobre entrega r\u00e1pida de mensagens interativas\u201d, disse ele.<\/p>\n<p>Estudos indicam que os membros da <strong>Gera\u00e7\u00e3o Z<\/strong> contam com indica\u00e7\u00f5es de seus pares, que podem estar localizados em v\u00e1rios locais, o que significa que os<strong> joalheiros<\/strong> precisam criar produtos com <strong>apelo global<\/strong>. Eles tamb\u00e9m s\u00e3o mais conservadores e avessos ao risco do que a<strong> gera\u00e7\u00e3o mil\u00eanio<\/strong>, que os precede, mas ao mesmo tempo s\u00e3o decididamente social e ambientalmente conscientes.<\/p>\n<p>Kendall tamb\u00e9m explica que as <strong>joalherias<\/strong> precisam aproveitar as plataformas de <strong>m\u00eddia social<\/strong>, como <strong>Twitter e Instagram<\/strong>, para transmitir suas mensagens. Essa t\u00e1tica inclui o upload de conte\u00fado original ou adaptado, como <strong>fotos ou v\u00eddeos com joias<\/strong>, postagens com acontecimentos pessoais que falem sobre amor, marcos e <strong>experi\u00eancias,\u00a0<\/strong>e usar <strong>celebridades ou influenciadores<\/strong> para se conectarem com os compradores &#8211; garantindo ao mesmo tempo que as mensagens sejam aut\u00eanticas e poderosas.<\/p>\n<p>\u201cPrecisamos mostrar que nos importamos, porque eles se importam muito\u201d, acrescentou Kendall. &#8220;Devemos ser claros sobre o que representamos para que nossas empresas, marcas e produtos n\u00e3o sejam vistos como n\u00e3o-envolvidos, ou, pior ainda, opostos \u00e0s causas sociais que s\u00e3o importantes para a <strong>Gera\u00e7\u00e3o Z<\/strong>.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Veja mais:<\/strong><br \/>\n<a href=\"https:\/\/feninjer.com.br\/como-a-gen-z-influenciara-a-estrategia-de-vendas\/\">Como a GenZ influenciar\u00e1 a estrat\u00e9gia de vendas<\/a><br \/>\n<a href=\"https:\/\/feninjer.com.br\/desvendando-a-geracao-z\/\">Desvendando a Gera\u00e7\u00e3o Z<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo revela que esses novos compradores dever\u00e3o representar cerca de 40% de todos os consumidores at\u00e9 2020 Por Gabriel Moura Uma nova gera\u00e7\u00e3o de compradores, apropriadamente conhecida como Gera\u00e7\u00e3o Z, deve influenciar novas estrat\u00e9gias de Marketing no setor de joias, apontou um novo relat\u00f3rio da Confedera\u00e7\u00e3o Mundial de Joalheria (CIBJO). O estudo foi divulgado antes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[134,103],"tags":[371,552,319,1048,1023,879,201,1675,471,810,2149,261],"class_list":["post-10374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamento-do-consumidor","category-tendencias","tag-marketing","tag-campanha","tag-conectar","tag-estudo","tag-geracao-z","tag-joalherias","tag-joias","tag-mensagens","tag-mercado","tag-redes-sociais","tag-relacoes-publicas","tag-tendencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joalherias devem aproveitar potencial &#039;Gen-Z&#039; para aumentar vendas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=10374\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joalherias devem aproveitar potencial &#039;Gen-Z&#039; para aumentar vendas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Estudo revela que esses novos compradores dever\u00e3o representar cerca de 40% de todos os consumidores at\u00e9 2020 Por Gabriel Moura Uma nova gera\u00e7\u00e3o de compradores, apropriadamente conhecida como Gera\u00e7\u00e3o Z, deve influenciar novas estrat\u00e9gias de Marketing no setor de joias, apontou um novo relat\u00f3rio da Confedera\u00e7\u00e3o Mundial de Joalheria (CIBJO). 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