{"id":10487,"date":"2018-09-05T15:27:12","date_gmt":"2018-09-05T18:27:12","guid":{"rendered":"https:\/\/feninjer.com.br\/correntes-grossas-sao-tendencia-no-instagram-copy\/"},"modified":"2018-09-11T18:38:15","modified_gmt":"2018-09-11T21:38:15","slug":"o-papel-crucial-do-smartphone-no-processo-de-compra","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=10487","title":{"rendered":"O papel crucial do smartphone no processo de compra"},"content":{"rendered":"<p><em>Por Conrado Muller<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-10489\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/09\/joias-online-celular.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/09\/joias-online-celular.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/09\/joias-online-celular-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/09\/joias-online-celular-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>Neste m\u00eas aconteceu o <strong>F\u00f3rum E-commerce Brasil<\/strong>, em S\u00e3o Paulo. Importantes discuss\u00f5es foram realizadas sobre a evolu\u00e7\u00e3o dos meios digitais e as diferentes formas potencializar a jornada de compra do consumidor. De todas as <strong>plataformas<\/strong>, o foco foi naquela que cabe na palma da m\u00e3o: o <strong>smartphone<\/strong>.<\/p>\n<p>Segundo um estudo da Statista, o Brasil \u00e9 um dos pa\u00edses onde se passa mais tempo no smartphone. Mais precisamente, o brasileiro gasta uma m\u00e9dia de quatro horas e 48 minutos do seu dia de olho neles. Um dado que ganha ainda mais relev\u00e2ncia considerando que, para boa parte dos brasileiros, a telinha j\u00e1 \u00e9 a principal fonte de acesso \u00e0 internet.<\/p>\n<p>A <strong>pesquisa TIC Domic\u00edlios de 2017<\/strong> apontou que <strong>84%<\/strong> dos brasileiros da classe D acessam a internet somente por meio dos smartphones. Esse p\u00fablico j\u00e1 \u00e9 consumidor de compras online e, em m\u00e9dia, as classes D e E concluem mais compras do que as classes A e B nas plataformas de <strong>e-commerce<\/strong>.<\/p>\n<p>No evento, a Magazine Luiza mostrou que entende esse fen\u00f4meno e est\u00e1 fazendo bom proveito dele. Por meio de uma estrat\u00e9gia focada nas tecnologias, a empresa foi de um varejo tradicional com uma \u00e1rea digital para uma <strong>plataforma 100% digital<\/strong> com pontos f\u00edsicos.<\/p>\n<p>Por\u00e9m, essa transforma\u00e7\u00e3o n\u00e3o foi de um dia para o outro. Foi um processo constru\u00eddo desde o entendimento da <strong>multicanalidade at\u00e9 a constru\u00e7\u00e3o de uma plataforma digital completa<\/strong>. Com um canal de vendas pensado para smartphones, os consumidores fazem compras com poucos toques. Se preferirem, podem ainda retirar o produto nas lojas f\u00edsicas, evitando os custos de frete.<\/p>\n<p>Outro ponto importante no processo de conquista dos clientes por meios digitais \u00e9 a <strong>Intelig\u00eancia Artificial<\/strong>. Um bom exemplo \u00e9 a implementa\u00e7\u00e3o em <strong>bots digitais<\/strong> que interagem com os consumidores de forma similar \u00e0 que um bom vendedor faria, gerando uma experi\u00eancia de compra mais intuitiva, otimizada e agrad\u00e1vel. A AI tamb\u00e9m j\u00e1 mostrou que \u00e9 capaz de gerenciar o estoque, realizar previs\u00f5es de demandas e fazer com que a jornada de compra se torne mais sofisticada do que o modelo atual.<\/p>\n<p>Passando por desafios de log\u00edstica, frete, tributos e tecnologia, os pain\u00e9is do evento refor\u00e7aram a necessidade das empresas deixarem de pensar nos <strong>smartphones<\/strong> como um canal alternativo de compra e coloc\u00e1-los no<strong> centro da estrat\u00e9gia<\/strong>. Como se viu em diferentes se\u00e7\u00f5es do <strong>F\u00f3rum de E-Commerc<\/strong>e, j\u00e1 tem muita gente fazendo grandes apostas nas pequenas telas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Conrado Muller Neste m\u00eas aconteceu o F\u00f3rum E-commerce Brasil, em S\u00e3o Paulo. Importantes discuss\u00f5es foram realizadas sobre a evolu\u00e7\u00e3o dos meios digitais e as diferentes formas potencializar a jornada de compra do consumidor. De todas as plataformas, o foco foi naquela que cabe na palma da m\u00e3o: o smartphone. Segundo um estudo da Statista, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135,103],"tags":[808,616,191,1028,807,2186],"class_list":["post-10487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","category-tendencias","tag-celular","tag-digital","tag-e-commerce","tag-inteligencia-artificial","tag-smartphone","tag-venda-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O papel crucial do smartphone no processo de compra - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=10487\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O papel crucial do smartphone no processo de compra - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Por Conrado Muller Neste m\u00eas aconteceu o F\u00f3rum E-commerce Brasil, em S\u00e3o Paulo. 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