{"id":11214,"date":"2018-10-05T08:00:11","date_gmt":"2018-10-05T11:00:11","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=11214"},"modified":"2018-10-08T10:48:06","modified_gmt":"2018-10-08T13:48:06","slug":"como-avaliar-e-tirar-melhor-proveito-dos-influenciadores","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=11214","title":{"rendered":"Como avaliar e tirar melhor proveito dos influenciadores"},"content":{"rendered":"<p><em>Por Juliana Bianchi<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-11294\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/10\/capa-influenciadores-360x256.jpg\" alt=\"\" width=\"360\" height=\"256\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/10\/capa-influenciadores-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/10\/capa-influenciadores-570x405.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/10\/capa-influenciadores.jpg 586w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>Em alguns segmentos e mercados, trabalhar com influenciadores, ou KOLs (key opinion leaders), se tornou mais importante do que investir em cantores, atrizes ou modelos. Para tirar melhor proveito dessas parcerias, o\u00a0<a href=\"https:\/\/www.scmp.com\/magazines\/style\/people-events\/article\/2153545\/kol-bubble-how-brands-can-earn-trust-chinas-affluent\" target=\"_blank\" rel=\"noopener\">South China Morning Post<\/a>\u00a0trouxe algumas dicas:<\/p>\n<ul>\n<li>Capitalize a parceria por meio de colabora\u00e7\u00f5es, n\u00e3o an\u00fancios.<\/li>\n<li>N\u00e3o aposte todas as fichas em um \u00fanico influenciador, ainda que ele tenha centenas de milhares de seguidores. Dividir o bolo entre pequenos micro-influenciadores pode trazer mais convers\u00f5es.<\/li>\n<li>Cuidado com as tend\u00eancias e ondas. O que, ou quem, est\u00e1 em alta agora, pode n\u00e3o estar mais em poucos minutos.<\/li>\n<li>O excesso de <em>influencers<\/em> sendo pagos por marcas come\u00e7a a gerar desconforto e desconfian\u00e7a no consumidor. Ponto para os blogueiros genu\u00ednos, que seguem entregando conte\u00fado de qualidade sem qualquer rela\u00e7\u00e3o comercial por tr\u00e1s. O mundo pode dar voltas.<\/li>\n<li>Procure parceiros que realmente tenham afinidade com a sua marca e p\u00fablico. Jovens talentos locais ou pessoas com hist\u00f3rias e personalidades inspiradoras que estejam ligadas \u00e0 sua cadeia produtiva podem ser boas apostas.<\/li>\n<\/ul>\n<p>O Business of Fashion ainda publicou outros dois artigos interessantes sobre<a href=\"https:\/\/angelaklinke.us17.list-manage.com\/track\/click?u=687a9da2b0e3d33fdf8e414cf&amp;id=ddeaa2f0de&amp;e=6bd1ea0d10\" target=\"_blank\" rel=\"noopener\">\u00a0como avaliar a parceria com influenciadores<\/a>\u00a0e\u00a0<a href=\"https:\/\/angelaklinke.us17.list-manage.com\/track\/click?u=687a9da2b0e3d33fdf8e414cf&amp;id=071fe66b26&amp;e=6bd1ea0d10\" target=\"_blank\" rel=\"noopener\">como trabalhar melhor com micro-influenciadores<\/a>.<\/p>\n<p><em>Fonte: Angela Klinke Report<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Veja tamb\u00e9m:<br \/>\n<a href=\"https:\/\/feninjer.com.br\/os-custos-e-os-beneficios-de-manter-um-influenciador-para-sua-marca\/\">Os custos e os benef\u00edcios de manter um influenciador para sua marca<\/a><\/p>\n<p><a href=\"https:\/\/feninjer.com.br\/o-poder-da-marca-nas-maos-dos-influenciadores\/\">O poder da marca nas m\u00e3os dos influenciadores<\/a><\/p>\n<p><a href=\"https:\/\/feninjer.com.br\/pesquisa-separa-fama-e-influencia\/\">Pesquisa separa fama e influ\u00eancia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Juliana Bianchi Em alguns segmentos e mercados, trabalhar com influenciadores, ou KOLs (key opinion leaders), se tornou mais importante do que investir em cantores, atrizes ou modelos. Para tirar melhor proveito dessas parcerias, o\u00a0South China Morning Post\u00a0trouxe algumas dicas: Capitalize a parceria por meio de colabora\u00e7\u00f5es, n\u00e3o an\u00fancios. N\u00e3o aposte todas as fichas em [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[2321,883,2323,882,259,1418,2322],"class_list":["post-11214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-blog","tag-blogueiros","tag-business-of-fashion","tag-influenciadores","tag-marca","tag-parceria","tag-south-china-morning-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como avaliar e tirar melhor proveito dos influenciadores - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=11214\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como avaliar e tirar melhor proveito dos influenciadores - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Por Juliana Bianchi Em alguns segmentos e mercados, trabalhar com influenciadores, ou KOLs (key opinion leaders), se tornou mais importante do que investir em cantores, atrizes ou modelos. 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