{"id":11470,"date":"2018-10-15T10:00:12","date_gmt":"2018-10-15T13:00:12","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=11470"},"modified":"2018-10-15T10:00:12","modified_gmt":"2018-10-15T13:00:12","slug":"setor-de-luxo-e-o-que-mais-cresceu-no-ranking-best-global-brands-2018-da-interbrand","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=11470","title":{"rendered":"Setor de luxo \u00e9 o que mais cresceu no ranking Best Global Brands 2018 da Interbrand"},"content":{"rendered":"<p><em>Juliana Bianchi<\/em><\/p>\n<figure id=\"attachment_11473\" aria-describedby=\"caption-attachment-11473\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-11473\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/10\/A-19\u00aa-edi\u00e7\u00e3o-do-Best-Global-Brands-teve-o-tema-Activating-Brave-360x240.jpg\" alt=\"\" width=\"360\" height=\"240\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/10\/A-19\u00aa-edi\u00e7\u00e3o-do-Best-Global-Brands-teve-o-tema-Activating-Brave-360x240.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/10\/A-19\u00aa-edi\u00e7\u00e3o-do-Best-Global-Brands-teve-o-tema-Activating-Brave.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/10\/A-19\u00aa-edi\u00e7\u00e3o-do-Best-Global-Brands-teve-o-tema-Activating-Brave-570x380.jpg 570w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-11473\" class=\"wp-caption-text\">A 19\u00aa edi\u00e7\u00e3o do Best Global Brands teve o tema Activating Brave<\/figcaption><\/figure>\n<p>As empresas do segmento de luxo foram as que apresentaram maior valoriza\u00e7\u00e3o no \u00faltimo ano, segundo ranking das 100 marcas mais valiosas do mundo, organizado anualmente pela consultoria <strong>Interbrand<\/strong>. Avaliada em US$ 28,15 bilh\u00f5es, com 23% de crescimento, a\u00a0<strong>Louis Vuitton<\/strong>\u00a0aparece em 18\u00ba lugar na lista liderada pela\u00a0<strong>Apple<\/strong>,\u00a0<strong>Google<\/strong>,\u00a0<strong>Amazon<\/strong>,\u00a0<strong>Microsoft<\/strong>\u00a0e\u00a0<strong>Coca-Cola<\/strong>. A\u00a0<strong>Chanel<\/strong>, que abriu pela primeira vez seu balan\u00e7o este ano, aparece na 23\u00aa posi\u00e7\u00e3o, avaliada em US$ 20 bilh\u00f5es.<\/p>\n<p>Com o melhor desempenho do segmento e um dos cinco maiores de todo o ranking, 30%, a\u00a0<strong>Gucci <\/strong>passou da 51\u00aa para a 39\u00aa posi\u00e7\u00e3o (US$ 12,9 bilh\u00f5es), atr\u00e1s da\u00a0<strong>Herm\u00e8s<\/strong>, listada em 32\u00ba lugar, mesmo com crescimento de 15% (US$ 16,3 bi). De acordo com Rebecca Robins, Global Chief Learning and Culture Officer da consultoria, \u201ca Herm\u00e8s tem sido a \u00fanica marca de luxo a sustentar um consistente aumento de dois d\u00edgitos no valor da marca nos \u00faltimos cinco anos\u201d. <a href=\"https:\/\/www.interbrand.com\/best-brands\/best-global-brands\/2018\/\" target=\"_blank\" rel=\"noopener\">Veja a an\u00e1lise completa<\/a>.<\/p>\n<p><strong>Cartier<\/strong>\u00a0(67\u00aaposi\u00e7\u00e3o), <strong>Ferrari<\/strong>\u00a0(na 80\u00aa, com crescimento de 18%), <strong>Tiffany<\/strong>\u00a0(83\u00aa) <strong>Dior<\/strong>\u00a0(91\u00aa), <strong>Burberry <\/strong>(95\u00aa), <strong>Prada<\/strong>\u00a0(95\u00aa) e <strong>Henessy<\/strong>\u00a0(98\u00aa) completam o time do luxo que, como um todo, cresceu 42% no \u00faltimo ano.<\/p>\n<p>O ranqueamento \u00e9 feito a partir da an\u00e1lise do desempenho financeiro, capacidade de influenciar compras e a for\u00e7a competitiva da marca.<\/p>\n<p>Segundo o Global Chief Executive Officer da Interbrand, Charles Trevail, &#8220;uma d\u00e9cada depois da crise financeira global, as marcas que est\u00e3o crescendo mais r\u00e1pido s\u00e3o aquelas que intuitivamente entendem seus consumidores e fazem movimentos audaciosos que encantam e entregam de novas maneiras.&#8221;<\/p>\n<p>Fonte: Angela Klinke Report<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juliana Bianchi As empresas do segmento de luxo foram as que apresentaram maior valoriza\u00e7\u00e3o no \u00faltimo ano, segundo ranking das 100 marcas mais valiosas do mundo, organizado anualmente pela consultoria Interbrand. Avaliada em US$ 28,15 bilh\u00f5es, com 23% de crescimento, a\u00a0Louis Vuitton\u00a0aparece em 18\u00ba lugar na lista liderada pela\u00a0Apple,\u00a0Google,\u00a0Amazon,\u00a0Microsoft\u00a0e\u00a0Coca-Cola. A\u00a0Chanel, que abriu pela primeira vez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[2372,671,491,2373,1433,195,360],"class_list":["post-11470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-best-global-brands","tag-cartier","tag-chanel","tag-interbrand","tag-louis-vuitton","tag-luxo","tag-tiffany"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setor de luxo \u00e9 o que mais cresceu no ranking Best Global Brands 2018 da Interbrand - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=11470\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setor de luxo \u00e9 o que mais cresceu no ranking Best Global Brands 2018 da Interbrand - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Juliana Bianchi As empresas do segmento de luxo foram as que apresentaram maior valoriza\u00e7\u00e3o no \u00faltimo ano, segundo ranking das 100 marcas mais valiosas do mundo, organizado anualmente pela consultoria Interbrand. 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