{"id":11743,"date":"2018-11-01T14:10:58","date_gmt":"2018-11-01T17:10:58","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=11743"},"modified":"2018-11-01T14:14:21","modified_gmt":"2018-11-01T17:14:21","slug":"a-idade-do-sentimento-em-2019-e-2020","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=11743","title":{"rendered":"A Idade do Sentimento em 2019 e 2020"},"content":{"rendered":"

Relat\u00f3rio aponta que a emo\u00e7\u00e3o domina a conversa nas ind\u00fasttias da moda, beleza, luxo e esporte<\/em><\/strong><\/p>\n

\"\"<\/em><\/p>\n

Por Erica Mendes<\/em><\/p>\n

A consultoria londrina Geraldine Wharry<\/strong>, cujo nome \u00e9 hom\u00f4nino de sua fundadora, publicou recentemente o relat\u00f3rio \u2018A idade do Sentimento\u2019 (The Age of Sentiment<\/em>) que mescla tend\u00eancias<\/strong> e insights visuais e comportamentais que impactar\u00e3o os neg\u00f3cios da moda em 2019 e 2020.<\/p>\n

O conte\u00fado ressalta que as emo\u00e7\u00f5es est\u00e3o em alta em um mundo onde as no\u00e7\u00f5es de idade, g\u00eanero, privacidade, realidade e moeda est\u00e3o sendo redefinidas em meio \u00e0 polariza\u00e7\u00e3o sociopol\u00edtica: \u2018\u00e9 a emo\u00e7\u00e3o que domina a conversa em todos os setores\u2019, principalmente nas ind\u00fastrias ligado ao estilo, como moda, beleza, luxo e esporte.<\/p>\n

Esse cen\u00e1rio abre espa\u00e7o para as empresas redefinirem sua criatividade e personalidade e para os consumidores repensarem sua individualidade e valores. Mas para as marcas conseguirem \u2018surfar\u2019 nessa evolu\u00e7\u00e3o elas precisam entender como essa nova hist\u00f3ria est\u00e1 sendo escrita e compartilhada.<\/p>\n

A autoexpress\u00e3o, o ativismo<\/strong> e o neg\u00f3cio moral s\u00e3o alguns dos drivers<\/em>que impulsionam essas novas mudan\u00e7as de paradigma, ilustrando o instinto natural do ser humano de buscar o significado como esp\u00e9cie.<\/p>\n

Al\u00e9m disto, a publica\u00e7\u00e3o aponta a transpar\u00eancia como uma prioridade para as comunidades locais e globais e enfatiza que, nessa era das grandes viola\u00e7\u00f5es de dados e perigosas mudan\u00e7as clim\u00e1ticas, a empatia em rela\u00e7\u00e3o aos outros e ao planeta nunca teve tanta voz.<\/p>\n

Highlights<\/em><\/strong>das previs\u00f5es<\/strong><\/p>\n

Dividido em tr\u00eas \u2018cap\u00edtulos-chaves, o relat\u00f3rio destaca as seguintes tem\u00e1ticas:<\/p>\n

Open Charisma<\/strong>: discute o imperativo da inclus\u00e3o social. \u2018A nova experi\u00eancia centrada no cliente \u00e9 focada na autoexpress\u00e3o e obscurece as linhas entre alta e baixa cultura.<\/p>\n

\"\"<\/strong><\/p>\n

Choice Society<\/strong>: \u00e0 medida que criamos uma vers\u00e3o melhor n\u00f3s mesmos e do \u201cME\u201d, nos concentramos mais no \u201cWE\u201d. Marcas que t\u00eam uma voz clara re\u00fanem os consumidores para al\u00e9m das tribos econ\u00f4micas ou de estilo, ecoando as necessidades de uma popula\u00e7\u00e3o em ascens\u00e3o com motiva\u00e7\u00f5es pol\u00edticas e \u00e9ticas.<\/p>\n

\"\"<\/strong><\/p>\n

Rise of Empaths<\/strong>: chama a aten\u00e7\u00e3o para o neg\u00f3cio moral e sustent\u00e1vel. Essa mudan\u00e7a envolve mudan\u00e7as log\u00edsticas e estruturais em dire\u00e7\u00e3o a um sistema altamente colaborativo e transparente. A quest\u00e3o-chave para as marcas \u00e9 “se falharmos em agir moralmente, quanto perderemos?”.<\/p>\n

\"\"<\/strong><\/p>\n

Servi\u00e7o<\/strong><\/p>\n

Pre\u00e7o: 95.00<\/p>\n

Site: https:\/\/www.geraldinewharry.com\/publications-and-collections\/2019-future-insights-the-age-of-sentiment<\/a>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Relat\u00f3rio aponta que a emo\u00e7\u00e3o domina a conversa nas ind\u00fasttias da moda, beleza, luxo e esporte Por Erica Mendes A consultoria londrina Geraldine Wharry, cujo nome \u00e9 hom\u00f4nino de sua fundadora, publicou recentemente o relat\u00f3rio \u2018A idade do Sentimento\u2019 (The Age of Sentiment) que mescla tend\u00eancias e insights visuais e comportamentais que impactar\u00e3o os neg\u00f3cios […]<\/p>\n","protected":false},"author":1,"featured_media":11749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[134,103],"tags":[1701,2455,478,2453,2454,451,2452],"class_list":["post-11743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamento-do-consumidor","category-tendencias","tag-ativismo","tag-autoexpressao","tag-consumo","tag-geraldine-wharry","tag-inclusao-social","tag-tendencias","tag-the-age-of-sentiment"],"yoast_head":"\nA Idade do Sentimento em 2019 e 2020 - 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