{"id":11798,"date":"2018-11-07T10:29:58","date_gmt":"2018-11-07T13:29:58","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=11798"},"modified":"2018-11-08T09:31:46","modified_gmt":"2018-11-08T12:31:46","slug":"como-os-brasileiros-estao-consumindo-videos-em-2018","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=11798","title":{"rendered":"Como os brasileiros est\u00e3o consumindo v\u00eddeos em 2018"},"content":{"rendered":"

Pesquisa aponta o crescimento de 135% no consumo de v\u00eddeos na web contra 13% na TV e o Youtube como a principal plataforma online<\/i><\/strong><\/p>\n

Por Erica Mendes<\/em><\/p>\n

A pesquisa Video Viewers<\/strong>, realizada pelo Google<\/strong>, em parceria com o\u00a0Instituto Provokers<\/strong>\u00a0e a\u00a0Box 1824<\/strong>, chega em sua quinta edi\u00e7\u00e3o contando quais s\u00e3o as prefer\u00eancias atuais dos brasileiros para assistir v\u00eddeos. De cara, a pesquisa revela que, desde quando ela come\u00e7ou a ser feita em 2014, houve um crescimento de 135% no consumo de v\u00eddeos na web<\/strong> contra 13% na TV.<\/p>\n

TV versus Web<\/strong><\/p>\n

Em 2014 os brasileiros ficavam, em m\u00e9dia, 22 horas semanais na frente da TV, j\u00e1 em 2018 ficam quase 25 horas, pouco mais de 13%. Em compensa\u00e7\u00e3o, o n\u00famero de horas assistindo v\u00eddeos na web saltou de 8 horas semanais para 19, apresentando um crescimento de 135%. Esse resultado aponta uma forte mudan\u00e7a de h\u00e1bito e a tend\u00eancia de que, no futuro bem pr\u00f3ximo, os v\u00eddeos online<\/em>ter\u00e3o maior audi\u00eancia do que a telinha.<\/p>\n

Mas o que desperta tanto a aten\u00e7\u00e3o dos consumidores para os v\u00eddeos online? 80% dos que acessam a web buscam conte\u00fados que a TV n\u00e3o oferece.<\/p>\n

Smartphone versus Smart TV<\/strong><\/p>\n

O smartphone ainda \u00e9 o aparelho preferido de 75% dos brasileiros para ver seus v\u00eddeos online. No entanto, desde 2017, tamb\u00e9m h\u00e1 um crescimento no uso das Smart TVs, que pode ser explicado pela queda nos pre\u00e7os destes aparelhos e dos incentivos de compra por ocasi\u00e3o da \u00faltima Copa do Mundo.<\/p>\n

\"\"<\/strong><\/p>\n

\u00a0<\/strong>As motiva\u00e7\u00f5es do consumo de conte\u00fado em v\u00eddeos no Brasil<\/strong><\/p>\n

A pesquisa<\/strong> traz os quatro principais drivers <\/em>motivacionais da busca de conte\u00fado no formato de v\u00eddeo, apontando as inten\u00e7\u00f5es de quem assiste: entretenimento 38,7% – a pessoa quer se divertir, conhecimento 29,8% – a pessoa quer se informar, conex\u00e3o 22% –\u00a0 a pessoa busca sentir algo em conjunto e identidade 9,2% – a pessoa busca se encontrar.<\/p>\n

\"\"<\/strong><\/p>\n

Youtube: a plataforma que encabe\u00e7a a mudan\u00e7a de h\u00e1bito<\/strong><\/p>\n

Segundo Maria Helena Marinho, Market Insights Manager, o Youtube \u00e9 a plataforma \u201cque trouxe uma nova forma de consumir esse tipo de conte\u00fado<\/strong>, levando as pessoas a serem mais ativas e a se empoderarem\u201d.<\/p>\n

No Brasil, ele j\u00e1 tem o segundo maior share<\/em>de v\u00eddeos assistidos no Brasil. Ainda segundo a executiva, \u201c a pesquisa Video Viewers mostra que ele \u00e9 o campe\u00e3o da prefer\u00eancia das pessoas para assistir a v\u00eddeos, al\u00e9m de ser o 2\u00ba maior destino para o consumo desse formato no pa\u00eds, ficando apenas 3 pontos percentuais atr\u00e1s da l\u00edder, a TV Globo\u201d.<\/p>\n

\"\"<\/p>\n

Analisando a audi\u00eancia da TV e dos canais online, a Globo e o Youtube t\u00eam a maior propor\u00e7\u00e3o de v\u00eddeos assistidos em cada uma das quatro motiva\u00e7\u00f5es de consumo de v\u00eddeo no Brasil.<\/p>\n

\"\"<\/p>\n

Quando questionadas sobre o atrativo do Youtube, as pessoas disseram que as principais tend\u00eancias e os assuntos do momento aparecem primeiro nessa plataforma.<\/p>\n

\"\"<\/p>\n

O resultado completo da \u201cPesquisa Video Viewers: como os brasileiros est\u00e3o consumindo v\u00eddeos em 2018\u2019 est\u00e1 dispon\u00edvel aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pesquisa aponta o crescimento de 135% no consumo de v\u00eddeos na web contra 13% na TV e o Youtube como a principal plataforma online Por Erica Mendes A pesquisa Video Viewers, realizada pelo Google, em parceria com o\u00a0Instituto Provokers\u00a0e a\u00a0Box 1824, chega em sua quinta edi\u00e7\u00e3o contando quais s\u00e3o as prefer\u00eancias atuais dos brasileiros para […]<\/p>\n","protected":false},"author":1,"featured_media":11812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[134,103],"tags":[2469,574,599,2470,822,769,2468,2471],"class_list":["post-11798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportamento-do-consumidor","category-tendencias","tag-box-1824","tag-conteudo","tag-google","tag-instituto-provokers","tag-online","tag-pesquisa","tag-video-viewers","tag-web"],"yoast_head":"\nComo os brasileiros est\u00e3o consumindo v\u00eddeos em 2018 - 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