{"id":11943,"date":"2018-11-23T14:55:19","date_gmt":"2018-11-23T17:55:19","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=11943"},"modified":"2018-11-23T14:57:33","modified_gmt":"2018-11-23T17:57:33","slug":"o-coolhunting-e-as-pesquisas-tradicionais-de-mercado","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=11943","title":{"rendered":"O coolhunting e as pesquisas tradicionais de mercado"},"content":{"rendered":"

Aliados ou Inimigos?<\/em><\/strong><\/p>\n

Por Luis Rasquilha<\/span><\/em><\/p>\n

\"\"<\/span><\/p>\n

O <\/span>coolhunting<\/i><\/strong> e as famosas pesquisas<\/strong> quantitativa e qualitativa s\u00e3o disciplinas e metodologias afins e perfeitamente complementares que devem ser aplicadas para o sucesso das empresas. Mais que inimigos, s\u00e3o aliados, quando se entende a finalidade de cada um desses m\u00e9todos. <\/span><\/p>\n

O <\/span>coolhunting<\/span><\/i> \u00e9 a observa\u00e7\u00e3o e o registro disciplinados de acontecimentos e fen\u00f4menos sociais e pol\u00edticos, e de marketing, comunica\u00e7\u00e3o e produto, e tem dois objetivos: identificar e\/ou acompanhar a evolu\u00e7\u00e3o de tend\u00eancias<\/strong> e obter insights que ajudem a gerar inova\u00e7\u00e3o.<\/span><\/p>\n

Quando falamos de tend\u00eancias, observadas atrav\u00e9s do <\/span>coolhunting<\/span><\/i>, referimo-nos a um processo de mudan\u00e7a comportamental que est\u00e1 assente em mentalidades emergentes e que \u00e9 suportado, posteriormente, em interpreta\u00e7\u00f5es pass\u00edveis de gerar insights capazes de ser convertidos em neg\u00f3cios. Insight \u00e9 tudo o que, do ponto de vista do consumidor, traz uma nova e relevante forma de ver, criar, produzir e vender uma companhia, uma marca, um produto ou um servi\u00e7o.<\/span><\/p>\n

Assim, quando precisamos entender o futuro<\/strong> do neg\u00f3cio, do produto, e at\u00e9 mesmo do comportamento<\/strong> do consumidor (o que eles estar\u00e3o pensando e sentindo), temos de recorrer \u00e0 metodologia do <\/span>coolhunt<\/span><\/i>, que funciona da mesma maneira que as pesquisas tradicionais <\/span>\u2013<\/span> ou seja, parte de um briefing espec\u00edfico, por\u00e9m sua execu\u00e7\u00e3o deve cumprir com os chamados<\/span><\/p>\n

\u201c3 is\u201d:<\/span><\/p>\n

    \n
  1. Identifica\u00e7\u00e3o \u2013 feita informalmente atrav\u00e9s de <\/span>desk-research<\/span><\/i> e observa\u00e7\u00e3o de campo dos consumidores. <\/span><\/li>\n
  2. Interpreta\u00e7\u00e3o \u2013 a contextualiza\u00e7\u00e3o e a utiliza\u00e7\u00e3o estrat\u00e9gica das observa\u00e7\u00f5es, feita por analistas com experi\u00eancia.<\/span><\/li>\n
  3. Implementa\u00e7\u00e3o \u2013 a articula\u00e7\u00e3o e a aplica\u00e7\u00e3o das tend\u00eancias e exemplos observados de forma pr\u00e1tica para gerar insights que respondam ao briefing inicial.<\/span><\/li>\n<\/ol>\n

    Muitas vezes, as pesquisas quantitativas e qualitativas podem ser aplicadas para ajudar a confirmar, alterar, refinar e aprofundar os insights oriundos de um <\/span>coolhunting<\/span><\/i>, mas n\u00e3o o substituem. No geral, elas s\u00e3o usadas para confirmar e entender o passado recente de uma empresa, marca ou produto, ou avaliar algo do seu presente. <\/span><\/p>\n

    As qualitativas, comumente reuni\u00f5es de grupo, permitem aprofundar os sentimentos e as opini\u00f5es dos consumidores sobre conceitos, marcas, produtos, servi\u00e7os, ofertas, pre\u00e7os e comunica\u00e7\u00e3o, proporcionando, assim, um retrato preciso com rela\u00e7\u00e3o \u00e0s premissas estabelecidas anteriormente. Isso \u00e9 importante, j\u00e1 que o aumento da competitividade, as mudan\u00e7as sociais e de h\u00e1bitos de consumo e a fragmenta\u00e7\u00e3o de audi\u00eancias na m\u00eddia exigem estrat\u00e9gias finais muito bem definidas e relevantes. <\/span><\/p>\n

    As quantitativas s\u00e3o fundamentais para ter dados concretos, mensur\u00e1veis e acompanh\u00e1veis ao longo do tempo para definir tamanhos em volume e valor de segmentos e obter dados de mercado que orientem a implementa\u00e7\u00e3o de estrat\u00e9gias de m\u00e9dio e longo prazos.<\/span><\/p>\n

    Portanto, n\u00e3o podemos adaptar a pesquisa para prever o futuro nem o <\/span>coolhunting<\/span><\/i> para validar o presente ou avaliar o passado. Mas, quando usadas de forma correta, ambas as metodologias podem ser de elevado valor para a empresa. <\/span><\/p>\n

    Luis Rasquilha<\/strong> \u00e9 CEO da Inova Consulting, da Inova Business School e da RWear. \u00c9 professor da FIA e da FT | IE CLA (Financial Times Corporate Learning Alliance, colunista da R\u00e1dio CBN e autor e coautor de 20 livros t\u00e9cnicos sobre marketing, comunica\u00e7\u00e3o, futuro, tend\u00eancias e inova\u00e7\u00e3o. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

    Aliados ou Inimigos? Por Luis Rasquilha O coolhunting e as famosas pesquisas quantitativa e qualitativa s\u00e3o disciplinas e metodologias afins e perfeitamente complementares que devem ser aplicadas para o sucesso das empresas. Mais que inimigos, s\u00e3o aliados, quando se entende a finalidade de cada um desses m\u00e9todos. O coolhunting \u00e9 a observa\u00e7\u00e3o e o registro […]<\/p>\n","protected":false},"author":1,"featured_media":11946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[858,2512,541,769,2513],"class_list":["post-11943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-comportamento","tag-coolhunting","tag-luis-rasquilha","tag-pesquisa","tag-tendencia-futuro"],"yoast_head":"\nO coolhunting e as pesquisas tradicionais de mercado - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=11943\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O coolhunting e as pesquisas tradicionais de mercado - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Aliados ou Inimigos? Por Luis Rasquilha O coolhunting e as famosas pesquisas quantitativa e qualitativa s\u00e3o disciplinas e metodologias afins e perfeitamente complementares que devem ser aplicadas para o sucesso das empresas. Mais que inimigos, s\u00e3o aliados, quando se entende a finalidade de cada um desses m\u00e9todos. O coolhunting \u00e9 a observa\u00e7\u00e3o e o registro […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=11943\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T17:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-23T17:57:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/11\/Capa-Coolhunting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"comandante\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"comandante\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943\"},\"author\":{\"name\":\"comandante\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/91f0190e9d6d36794ccc97cd9b5c85aa\"},\"headline\":\"O coolhunting e as pesquisas tradicionais de mercado\",\"datePublished\":\"2018-11-23T17:55:19+00:00\",\"dateModified\":\"2018-11-23T17:57:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Capa-Coolhunting.jpg\",\"keywords\":[\"comportamento\",\"Coolhunting\",\"luis Rasquilha\",\"pesquisa\",\"Tend\u00eancia. Futuro\"],\"articleSection\":[\"Comunica\u00e7\u00e3o & Marketing\",\"Gest\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=11943#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943\",\"name\":\"O coolhunting e as pesquisas tradicionais de mercado - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Capa-Coolhunting.jpg\",\"datePublished\":\"2018-11-23T17:55:19+00:00\",\"dateModified\":\"2018-11-23T17:57:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=11943\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943#primaryimage\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Capa-Coolhunting.jpg\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Capa-Coolhunting.jpg\",\"width\":586,\"height\":416},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=11943#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/feninjer.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O coolhunting e as pesquisas tradicionais de mercado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"description\":\"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. \",\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/feninjer.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"width\":1200,\"height\":354,\"caption\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/91f0190e9d6d36794ccc97cd9b5c85aa\",\"name\":\"comandante\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"caption\":\"comandante\"},\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O coolhunting e as pesquisas tradicionais de mercado - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/feninjer.com.br\/?p=11943","og_locale":"pt_BR","og_type":"article","og_title":"O coolhunting e as pesquisas tradicionais de mercado - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","og_description":"Aliados ou Inimigos? Por Luis Rasquilha O coolhunting e as famosas pesquisas quantitativa e qualitativa s\u00e3o disciplinas e metodologias afins e perfeitamente complementares que devem ser aplicadas para o sucesso das empresas. Mais que inimigos, s\u00e3o aliados, quando se entende a finalidade de cada um desses m\u00e9todos. O coolhunting \u00e9 a observa\u00e7\u00e3o e o registro […]","og_url":"https:\/\/feninjer.com.br\/?p=11943","og_site_name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","article_published_time":"2018-11-23T17:55:19+00:00","article_modified_time":"2018-11-23T17:57:33+00:00","og_image":[{"width":586,"height":416,"url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/11\/Capa-Coolhunting.jpg","type":"image\/jpeg"}],"author":"comandante","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"comandante","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/feninjer.com.br\/?p=11943#article","isPartOf":{"@id":"https:\/\/feninjer.com.br\/?p=11943"},"author":{"name":"comandante","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/91f0190e9d6d36794ccc97cd9b5c85aa"},"headline":"O coolhunting e as pesquisas tradicionais de mercado","datePublished":"2018-11-23T17:55:19+00:00","dateModified":"2018-11-23T17:57:33+00:00","mainEntityOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=11943"},"wordCount":569,"commentCount":0,"publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=11943#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/11\/Capa-Coolhunting.jpg","keywords":["comportamento","Coolhunting","luis Rasquilha","pesquisa","Tend\u00eancia. Futuro"],"articleSection":["Comunica\u00e7\u00e3o & Marketing","Gest\u00e3o"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/feninjer.com.br\/?p=11943#respond"]}]},{"@type":"WebPage","@id":"https:\/\/feninjer.com.br\/?p=11943","url":"https:\/\/feninjer.com.br\/?p=11943","name":"O coolhunting e as pesquisas tradicionais de mercado - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","isPartOf":{"@id":"https:\/\/feninjer.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=11943#primaryimage"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=11943#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/11\/Capa-Coolhunting.jpg","datePublished":"2018-11-23T17:55:19+00:00","dateModified":"2018-11-23T17:57:33+00:00","breadcrumb":{"@id":"https:\/\/feninjer.com.br\/?p=11943#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/feninjer.com.br\/?p=11943"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/?p=11943#primaryimage","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/11\/Capa-Coolhunting.jpg","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/11\/Capa-Coolhunting.jpg","width":586,"height":416},{"@type":"BreadcrumbList","@id":"https:\/\/feninjer.com.br\/?p=11943#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/feninjer.com.br\/"},{"@type":"ListItem","position":2,"name":"O coolhunting e as pesquisas tradicionais de mercado"}]},{"@type":"WebSite","@id":"https:\/\/feninjer.com.br\/#website","url":"https:\/\/feninjer.com.br\/","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","description":"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. ","publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/feninjer.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/feninjer.com.br\/#organization","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","url":"https:\/\/feninjer.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","width":1200,"height":354,"caption":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina"},"image":{"@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/91f0190e9d6d36794ccc97cd9b5c85aa","name":"comandante","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","caption":"comandante"},"url":"https:\/\/feninjer.com.br\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/11943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11943"}],"version-history":[{"count":0,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/11943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/media\/11946"}],"wp:attachment":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}