{"id":12115,"date":"2018-12-05T11:14:57","date_gmt":"2018-12-05T14:14:57","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=12115"},"modified":"2018-12-05T11:16:49","modified_gmt":"2018-12-05T14:16:49","slug":"instagram-lanca-novos-recursos-para-compras","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=12115","title":{"rendered":"Instagram lan\u00e7a novos recursos para compras"},"content":{"rendered":"

Rede social libera tr\u00eas novas ferramentas para as marcas explorarem as compras de Natal<\/em><\/strong><\/p>\n

Erica Mendes<\/em><\/p>\n

O Instagram<\/strong>, a rede social<\/strong> com mais de 56 milh\u00f5es de usu\u00e1rios no Brasil, liberou tr\u00eas novos recursos para as marcas explorarem, visando aumentar as compras de Natal<\/strong> por meio do seu aplicativo.\u00a0<\/span><\/p>\n

Agora as empresas com perfis comerciais nessa rede social podem atualizar suas configura\u00e7\u00f5es de forma que os usu\u00e1rios de celulares Android e iOS possam salvar o produto de seu interesse em uma nova pasta chamada Compras, acessar o bot\u00e3o \u2018Loja<\/strong>\u2019 e adquirir o produto a partir dos v\u00eddeos. Segundo an\u00fancio do Instagram, essas novidades permitem aos seus us\u00e1rios \u201cdescobrir novos produtos, comprar<\/strong> de suas marcas favoritas e acompanhar todas as suas inspira\u00e7\u00f5es de compras em um s\u00f3 lugar\u201d.<\/p>\n

Ao acessar o perfil da marca e clicar em \u2018Loja, \u00e9 poss\u00edvel salvar o produto desejado da mesma forma que j\u00e1 acontece hoje ao salvar imagens em uma cole\u00e7\u00e3o, por\u00e9m ao marcar a foto ela \u00e9 salva em uma pasta espec\u00edfica titulada \u2018Compras\u2019, criada pelo pr\u00f3prio aplicativo.\u00a0<\/span><\/p>\n

\"\"
Op\u00e7\u00e3o de salvar produtos na pasta Compras. Foto Divulga\u00e7\u00e3o Instagram<\/figcaption><\/figure>\n

O bot\u00e3o Loja, que est\u00e1 dispon\u00edvel em perfis comerciais, ganhou um novo design e re\u00fane em um \u00fanico lugar todos os produtos que est\u00e3o \u00e0 venda, com descri\u00e7\u00e3o e pre\u00e7o, proporcionando ao usu\u00e1rio mais praticidade na busca.\u00a0<\/span><\/p>\n

\"\"
Loja re\u00fane todos os produtos comercializados por uma marca. Foto Divulga\u00e7\u00e3o Instagram<\/figcaption><\/figure>\n

E por fim, \u00e9 poss\u00edvel fazer compras atrav\u00e9s dos v\u00eddeos publicados no feed<\/i><\/strong>, desde que a marca tenha inserido os produtos a serem exibidos. Para visualizar a lista das pe\u00e7as, \u00e9 preciso clicar no \u00edcone de compra que fica no canto inferior esquerdo do post.\u00a0<\/span><\/p>\n

\"\"
Op\u00e7\u00e3o de comprar por v\u00eddeos do feed. Foto Divulga\u00e7\u00e3o Instagram<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Rede social libera tr\u00eas novas ferramentas para as marcas explorarem as compras de Natal Erica Mendes O Instagram, a rede social com mais de 56 milh\u00f5es de usu\u00e1rios no Brasil, liberou tr\u00eas novos recursos para as marcas explorarem, visando aumentar as compras de Natal por meio do seu aplicativo.\u00a0 Agora as empresas com perfis comerciais […]<\/p>\n","protected":false},"author":1,"featured_media":12119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[843,2563,595,580,413,466,584],"class_list":["post-12115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-compra","tag-feed","tag-instagram","tag-loja","tag-natal","tag-rede-social","tag-venda"],"yoast_head":"\nInstagram lan\u00e7a novos recursos para compras - 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