{"id":12243,"date":"2018-12-12T13:14:37","date_gmt":"2018-12-12T16:14:37","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=12243"},"modified":"2018-12-12T13:14:37","modified_gmt":"2018-12-12T16:14:37","slug":"h-stern-abre-a-primeira-loja-my-collection","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=12243","title":{"rendered":"H.Stern abre a primeira loja My Collection"},"content":{"rendered":"

Inaugurada em Bras\u00edlia, a nova marca se posiciona como uma joalheria jovem e casual com pe\u00e7as leves a partir de R$ 350,00<\/i><\/strong><\/p>\n

Erica Mendes<\/i><\/p>\n

\"\"
Foto Filipe Cardoso – Metr\u00f3poles<\/figcaption><\/figure>\n

A capital do Brasil foi escolhida para sediar a primeira loja My Collection da tradicional H.Stern. Inaugurada na segunda-feira, 3\/12, no shopping Conjunto Nacional de Bras\u00edlia, My Collection chega ao mercado posicionada como uma joalheria acess\u00edvel, comercializando pe\u00e7as a partir de R$ 350,00.\u00a0<\/span><\/p>\n

J\u00e1 conhecida do p\u00fablico, My Collection surgiu primeiramente como uma linha comercializada nas lojas H.Stern, ganhou identidade pr\u00f3pria, e agora faz voo solo. \u201c\u00c9 como se a H. Stern fosse a m\u00e3e e a My Collection a filha\u201d, comentou a coordenadora de marketing mundial da H.Stern, a princesa belga Alix de Ligne, durante o evento de inaugura\u00e7\u00e3o.<\/p>\n

\u00a0 <\/span>A nova marca tem ares casual e mais despojado, voltada para o p\u00fablico jovem. \u201cMy Collection \u00e9 descontra\u00edda, divertida e alegre, focada em moda\u201d, pontou Alix. N\u00e3o \u00e9 \u00e0 toa que Sasha Meneguel continua emprestando seu estilo \u2018casual chic\u2019 \u00e0 agora joalheria, como a estrela da campanha. \u201cA Sasha tem juventude e versatilidade, o que combina com a marca. Ela estuda moda em Nova York e est\u00e1 se revelando uma designer fant\u00e1stica. Tem tudo a ver com a imagem que queremos transmitir\u201d, revelou a gerente.<\/p>\n

\"\"
Sasha Meneguel Foto Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

O projeto arquitet\u00f4nico e o visual merchandising da loja ganharam a cor amarela, que foi estrategicamente escolhida para representar alegria e, ao mesmo tempo, imprimir um design moderno.\u00a0<\/span><\/p>\n

\"\"
Alix de Ligne na frente da loja Foto Filipe Cardoso<\/figcaption><\/figure>\n

A marca ainda n\u00e3o divulgou se tem planos de expans\u00e3o com a abertura de outras unidades.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Inaugurada em Bras\u00edlia, a nova marca se posiciona como uma joalheria jovem e casual com pe\u00e7as leves a partir de R$ 350,00 Erica Mendes A capital do Brasil foi escolhida para sediar a primeira loja My Collection da tradicional H.Stern. Inaugurada na segunda-feira, 3\/12, no shopping Conjunto Nacional de Bras\u00edlia, My Collection chega ao mercado […]<\/p>\n","protected":false},"author":1,"featured_media":12247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[2588,515,401,2586,2587],"class_list":["post-12243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-alix-de-ligne","tag-brasilia","tag-h-stern","tag-my-collection","tag-sasha-meneguel"],"yoast_head":"\nH.Stern abre a primeira loja My Collection - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=12243\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H.Stern abre a primeira loja My Collection - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Inaugurada em Bras\u00edlia, a nova marca se posiciona como uma joalheria jovem e casual com pe\u00e7as leves a partir de R$ 350,00 Erica Mendes A capital do Brasil foi escolhida para sediar a primeira loja My Collection da tradicional H.Stern. 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