{"id":12405,"date":"2019-01-07T14:38:08","date_gmt":"2019-01-07T17:38:08","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=12405"},"modified":"2019-01-07T14:38:08","modified_gmt":"2019-01-07T17:38:08","slug":"boucheron-reabre-loja-datada-de-1893-em-paris","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=12405","title":{"rendered":"Boucheron reabre loja datada de 1893 em Paris"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong><i>Joalheria reabre mans\u00e3o na Place Vend\u00f4me com mudan\u00e7as focadas na experi\u00eancia do cliente, incluindo um apartamento especial para pernoitar no local<\/i><\/strong><\/p>\n<p><em>Erica Mendes<\/em><\/p>\n<p>A Boucheron est\u00e1 celebrando o seu 160\u00ba anivers\u00e1rio com a reabertura de sua joalheria (onde tamb\u00e9m est\u00e3o seus ateli\u00eas de cria\u00e7\u00e3o e produ\u00e7\u00e3o) no n\u00famero 26 da Place Vend\u00f4me, ap\u00f3s uma restaura\u00e7\u00e3o radical do grupo Kering. O retorno para esse ilustre endere\u00e7o &#8211;\u00a0 que \u00e9 a casa da Boucheron desde 1893, quando o fundador Fr\u00e9d\u00e9ric Boucheron se tornou o primeiro joalheiro da pra\u00e7a &#8211; \u00a0\u00e9 marcado por mudan\u00e7as focadas na experi\u00eancia do cliente.<\/p>\n<div style=\"width: 1600px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-12405-1\" width=\"1600\" height=\"900\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-26-VENDOMES-ORGANIQUE.mp4?_=1\" \/><a href=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-26-VENDOMES-ORGANIQUE.mp4\">https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-26-VENDOMES-ORGANIQUE.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Desde o \u00faltimo dia 5 de dezembro, os consumidores que entram na mans\u00e3o restaurada do s\u00e9culo XVIII podem sair com suas compras por uma porta secreta atrav\u00e9s dos pain\u00e9is de laca de uma das salas de vendas que tem inspira\u00e7\u00e3o chinesa. Os clientes mais importantes podem ser convidados a pernoitar no ilustre endere\u00e7o e aproveitar a aura de luxo ao se hospedarem no apartamento privativo da Maison Boucheron, operada pelo hotel Ritz.<\/p>\n<figure id=\"attachment_12406\" aria-describedby=\"caption-attachment-12406\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12406 size-medium\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Suite-VIP-Foto-Christophe-Morin-Bloomberg-360x210.jpg\" alt=\"\" width=\"360\" height=\"210\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Suite-VIP-Foto-Christophe-Morin-Bloomberg-360x210.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Suite-VIP-Foto-Christophe-Morin-Bloomberg-768x448.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Suite-VIP-Foto-Christophe-Morin-Bloomberg-1024x597.jpg 1024w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Suite-VIP-Foto-Christophe-Morin-Bloomberg-600x350.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Suite-VIP-Foto-Christophe-Morin-Bloomberg-570x333.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Suite-VIP-Foto-Christophe-Morin-Bloomberg.jpg 1320w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-12406\" class=\"wp-caption-text\">Banheira na su\u00edte de h\u00f3spedes VIP dentro da loja Boucheron na Place Vend\u00f4me. Foto: Christophe Morin \/ Bloomberg<\/figcaption><\/figure>\n<p>&#8220;Isso \u00e9 mais do que apenas uma abertura de loja para a Fran\u00e7a&#8221;, disse a CEO da Boucheron, H\u00e9l\u00e8ne Poulit-Duquesne. A pra\u00e7a de Paris \u00e9 o destino de joias mais prestigiado do mundo, ela \u00e9 sin\u00f4nimo do setor e o epicentro do luxo franc\u00eas &#8211; abrigando nomes como Van Cleef &amp; Arpels, Chaumet e Chanel &#8211; e uma peregrina\u00e7\u00e3o por ela se tornou obrigat\u00f3ria para os f\u00e3s da alta joalheria. &#8220;\u00c9 a heran\u00e7a de Paris, \u00e9 a heran\u00e7a da Boucheron. Esta hist\u00f3ria da Place Vend\u00f4me \u00e9 o que queremos contar em todo o mundo.&#8221;<\/p>\n<figure id=\"attachment_12412\" aria-describedby=\"caption-attachment-12412\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-12412 size-medium\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Helene-Foto-Christophe-Morin-Bloomberg-2-360x240.jpg\" alt=\"\" width=\"360\" height=\"240\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Helene-Foto-Christophe-Morin-Bloomberg-2-360x240.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Helene-Foto-Christophe-Morin-Bloomberg-2-768x512.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Helene-Foto-Christophe-Morin-Bloomberg-2.jpg 800w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Helene-Foto-Christophe-Morin-Bloomberg-2-600x400.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Helene-Foto-Christophe-Morin-Bloomberg-2-570x380.jpg 570w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-12412\" class=\"wp-caption-text\">H\u00e9l\u00e8ne Poulit-Duquesne, CEO da Boucheron, posa dentro da loja Boucheron. Foto: Christophe Morin \/ Bloomberg<\/figcaption><\/figure>\n<p>Pain\u00e9is com tela sens\u00edvel ao toque permitem que os visitantes passem por hist\u00f3rias sobre antigos clientes not\u00e1veis, incluindo a condessa de Castiglione (que morava no andar superior), Jane Birkin e o czar Alexandre III.<\/p>\n<figure id=\"attachment_12413\" aria-describedby=\"caption-attachment-12413\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-12413 size-medium\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-foto-clientes-Foto-Boucheron-360x288.jpg\" alt=\"\" width=\"360\" height=\"288\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-foto-clientes-Foto-Boucheron-360x288.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-foto-clientes-Foto-Boucheron-768x613.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-foto-clientes-Foto-Boucheron-600x479.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-foto-clientes-Foto-Boucheron-570x455.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-foto-clientes-Foto-Boucheron.jpg 800w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-12413\" class=\"wp-caption-text\">Jane Birkin e Serge Gainsbourg na loja Boucheron, 8 de dezembro de 1969. Fonte: Boucheron<\/figcaption><\/figure>\n<p>Para que os clientes se sintam como se estivessem em casa na mans\u00e3o, a executiva optou por remover os balc\u00f5es e as mesas retangulares de atendimento, substituindo-os por mesas redondas mais amistosas. Al\u00e9m disso, h\u00e1 diversas salas com sof\u00e1s e poltronas para um descanso ou um simples bate-papo.<\/p>\n<figure id=\"attachment_12407\" aria-describedby=\"caption-attachment-12407\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12407 size-medium\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Mesa-de-atendimento-Foto-Christophe-Morin-Bloomberg-360x210.jpg\" alt=\"\" width=\"360\" height=\"210\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Mesa-de-atendimento-Foto-Christophe-Morin-Bloomberg-360x210.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Mesa-de-atendimento-Foto-Christophe-Morin-Bloomberg-768x448.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Mesa-de-atendimento-Foto-Christophe-Morin-Bloomberg-1024x597.jpg 1024w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Mesa-de-atendimento-Foto-Christophe-Morin-Bloomberg-600x350.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Mesa-de-atendimento-Foto-Christophe-Morin-Bloomberg-570x333.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Mesa-de-atendimento-Foto-Christophe-Morin-Bloomberg.jpg 1320w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-12407\" class=\"wp-caption-text\">Uma das \u00e1reas do comprador na boutique Boucheron.<\/figcaption><\/figure>\n<figure id=\"attachment_12408\" aria-describedby=\"caption-attachment-12408\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12408 size-medium\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Sala-Foto-Christophe-Morin-Bloomberg-360x240.jpg\" alt=\"\" width=\"360\" height=\"240\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Sala-Foto-Christophe-Morin-Bloomberg-360x240.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Sala-Foto-Christophe-Morin-Bloomberg-600x400.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Sala-Foto-Christophe-Morin-Bloomberg-570x380.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Sala-Foto-Christophe-Morin-Bloomberg.jpg 660w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-12408\" class=\"wp-caption-text\">Christophe Morin \/ Bloomberg<\/figcaption><\/figure>\n<p>O vestu\u00e1rio das vendedoras tamb\u00e9m foi renovado: saiu a formalidade do tailleur de blazer e saia para entrar a eleg\u00e2ncia suave dos macac\u00f5es de seda e vestidos de estampa bot\u00e2nica.<\/p>\n<p>A cenografia revela a restaura\u00e7\u00e3o de detalhes arquitet\u00f4nicos originais que estavam ocultos h\u00e1 anos e tamb\u00e9m as novas interfer\u00eancias feitas para a reabertura,como o Winter Garden, que exibe uma parede de vidro de quatro andares com vista para a vegeta\u00e7\u00e3o.<\/p>\n<figure id=\"attachment_12409\" aria-describedby=\"caption-attachment-12409\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12409 size-medium\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Escada-Foto-Boucheron-360x203.jpg\" alt=\"\" width=\"360\" height=\"203\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Escada-Foto-Boucheron-360x203.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Escada-Foto-Boucheron-768x432.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Escada-Foto-Boucheron.jpg 800w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Escada-Foto-Boucheron-600x338.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Escada-Foto-Boucheron-570x321.jpg 570w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-12409\" class=\"wp-caption-text\">Christophe Morin\/Bloomberg<\/figcaption><\/figure>\n<figure id=\"attachment_12410\" aria-describedby=\"caption-attachment-12410\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12410 size-medium\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Jardim-Winter-Garden-Foto-Christophe-Morin-Bloomberg-360x240.jpg\" alt=\"\" width=\"360\" height=\"240\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Jardim-Winter-Garden-Foto-Christophe-Morin-Bloomberg-360x240.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Jardim-Winter-Garden-Foto-Christophe-Morin-Bloomberg-768x512.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Jardim-Winter-Garden-Foto-Christophe-Morin-Bloomberg.jpg 800w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Jardim-Winter-Garden-Foto-Christophe-Morin-Bloomberg-600x400.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Jardim-Winter-Garden-Foto-Christophe-Morin-Bloomberg-570x380.jpg 570w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-12410\" class=\"wp-caption-text\">Christophe Morin\/Bloomberg<\/figcaption><\/figure>\n<p>Considerando ainda que o endere\u00e7o \u00e9 banhado pela luz do dia, a distribui\u00e7\u00e3o do mobili\u00e1rio foi estrategicamente pensada de forma que algumas joias tenham o brilho de suas gemas real\u00e7adas tamb\u00e9m pela luz natural.<\/p>\n<figure id=\"attachment_12411\" aria-describedby=\"caption-attachment-12411\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12411 size-medium\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Area-do-Comprador-Foto-Getty-Images-360x210.jpg\" alt=\"\" width=\"360\" height=\"210\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Area-do-Comprador-Foto-Getty-Images-360x210.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Area-do-Comprador-Foto-Getty-Images-768x448.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Area-do-Comprador-Foto-Getty-Images-1024x597.jpg 1024w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Area-do-Comprador-Foto-Getty-Images-600x350.jpg 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Area-do-Comprador-Foto-Getty-Images-570x333.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/01\/ok-Area-do-Comprador-Foto-Getty-Images.jpg 1320w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-12411\" class=\"wp-caption-text\">Nichos na janela para ilumina\u00e7\u00e3o natural. Foto Christophe Morin \/ Bloomberg<\/figcaption><\/figure>\n<p>Em rela\u00e7\u00e3o \u00e0 abordagem com o cliente e ao marketing, Poulit-Duquesne \u00e9 sens\u00edvel \u00e0s argumenta\u00e7\u00f5es focadas no status de heran\u00e7a ou gestos sentimentais que, segunda ela, impedem muitas mulheres de comprar joias. &#8220;Eu prefiro falar com as mulheres sobre estilo, sobre como elas podem usar a pe\u00e7a&#8221;, disse a CEO.<\/p>\n<p>Marcada por um forte pilar de tradi\u00e7\u00e3o, a joalheria aposta nessas mudan\u00e7as para exalar uma contemporaneidade centrada no cliente. \u201c\u00c9 uma experi\u00eancia&#8221;, disse Poulit-Duquesne. &#8220;Mesmo se voc\u00ea n\u00e3o for, \u00e9 importante saber que o lugar existe.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joalheria reabre mans\u00e3o na Place Vend\u00f4me com mudan\u00e7as focadas na experi\u00eancia do cliente, incluindo um apartamento especial para pernoitar no local Erica Mendes A Boucheron est\u00e1 celebrando o seu 160\u00ba anivers\u00e1rio com a reabertura de sua joalheria (onde tamb\u00e9m est\u00e3o seus ateli\u00eas de cria\u00e7\u00e3o e produ\u00e7\u00e3o) no n\u00famero 26 da Place Vend\u00f4me, ap\u00f3s uma restaura\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[582,1952,2645,563,456,516,2646,986,2644],"class_list":["post-12405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-atendimento","tag-boucheron","tag-cenografia","tag-cliente","tag-experiencia","tag-flagship","tag-helene-poulit-duquesne","tag-paris","tag-vendome"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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