{"id":13227,"date":"2019-03-12T14:48:43","date_gmt":"2019-03-12T17:48:43","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=13227"},"modified":"2019-03-12T14:52:16","modified_gmt":"2019-03-12T17:52:16","slug":"campanha-estimula-e-incentiva-as-mulheres-a-comprarem-diamantes-para-si-mesmas","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=13227","title":{"rendered":"Campanha estimula e incentiva as mulheres a comprarem diamantes para si mesmas"},"content":{"rendered":"<p><em>A a\u00e7\u00e3o \u00e9 dirigida a todas as mulheres, mas leva em conta que um ter\u00e7o de todas as compras pr\u00f3prias \u00e9 feito pelos millennials<\/em><\/p>\n<p><strong><em>D\u00e9bora Rodrigues<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-13228\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/03\/for-me-from-me-360x256.jpg\" alt=\"\" width=\"360\" height=\"256\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/03\/for-me-from-me-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/03\/for-me-from-me-570x405.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/03\/for-me-from-me.jpg 586w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/span><\/p>\n<p>A Diamond Production Association (DPA) estreou uma campanha in\u00e9dita baseado nas \u00faltimas tend\u00eancias de mercado joalheiro. <strong>Veiculando a \u201cFor Me, From Me\u201d, a empresa quer estimular e incentivar as mulheres a comprarem diamantes para si mesmas.<\/strong><\/p>\n<p>A campanha de US $ 15 milh\u00f5es incluir\u00e1 componentes digitais, impressos, veicula\u00e7\u00f5es em Tv e outras pe\u00e7as publicit\u00e1rias em canais diversos. Ela ter\u00e1 seu auge de maio a setembro, per\u00edodo que dentro da ind\u00fastria joalheira n\u00e3o \u00e9 geralmente o tempo tradicional para a publicidade de diamantes.<\/p>\n<p>&#8220;Acreditamos que h\u00e1 uma enorme oportunidade nas esta\u00e7\u00f5es em que o setor de varejo n\u00e3o \u00e9 tradicionalmente focado em gastos com publicidade&#8221;, diz a DPA. \u201cTamb\u00e9m sabemos por pesquisas que as mulheres gostam de comprar joias em f\u00e9rias e em momentos de relaxamento. Achamos que os meses de ver\u00e3o s\u00e3o um bom momento para conversar com as mulheres sobre isso\u201d.<\/p>\n<p>O primeiro v\u00eddeo da campanha estreou em fevereiro, durante a cobertura do Oscar. Enquanto os an\u00fancios apresentam itens de Sara Weinstock, Hearts On Fire, Lauren Addison e Sethi Couture, a DPA n\u00e3o est\u00e1 montando uma cole\u00e7\u00e3o espec\u00edfica. Quer que os varejistas iniciem sua pr\u00f3pria sele\u00e7\u00e3o. Embora os pre\u00e7os envolvidos sejam \u201cbastante amplos\u201d, a DPA acrescenta que o pre\u00e7o-padr\u00e3o est\u00e1 entre US $ 500 e US $ 2 mil, com uma m\u00e9dia de US $ 1.300.<\/p>\n<p>A campanha tem como alvo mulheres entre 35 e 55 anos de idade, embora a DPA observe que espera atrair um grupo amplo, j\u00e1 que um ter\u00e7o de todas as compras pr\u00f3prias \u00e9 feito pelos millennials.<\/p>\n<p>A DPA est\u00e1 oferecendo licen\u00e7as gratuitas para varejistas e uso de imagens de campanha, v\u00eddeos e conte\u00fado de m\u00eddia social para apoiar a campanha. E tamb\u00e9m planeja oferecer treinamento por conceitos de desempenho em feiras (inclusive no pr\u00f3ximo American Gem Society Conclave), via webinars gratuitos em certas lojas.<\/p>\n<p>Um comunicado da DPA diz que <strong>a auto-compra feminina \u00e9 o segmento de crescimento mais r\u00e1pido do mercado de diamantes naturais, representando US $ 43 bilh\u00f5es em 2017<\/strong>, ou um ter\u00e7o de todas as vendas de j\u00f3ias com diamantes, segundo estat\u00edsticas apontadas pela De Beers.<\/p>\n<p>\u201c\u00c9 oportuno para a ind\u00fastria de diamantes reconhecer as diferentes necessidades e mentalidade do comprador feminino e posicionar-se para melhor atend\u00ea-la\u201d, disse Kristina<\/p>\n<p>Buckley Kayel, diretora da DPA North America, em um comunicado. &#8220;Nossa campanha mais recente celebra o distinto orgulho e alegria que as mulheres sentem em comprar um diamante para si mesmas, uma celebra\u00e7\u00e3o de si que \u00e9 maravilhosamente incorporada pelas qualidades duradouras de um diamante natural.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A a\u00e7\u00e3o \u00e9 dirigida a todas as mulheres, mas leva em conta que um ter\u00e7o de todas as compras pr\u00f3prias \u00e9 feito pelos millennials D\u00e9bora Rodrigues A Diamond Production Association (DPA) estreou uma campanha in\u00e9dita baseado nas \u00faltimas tend\u00eancias de mercado joalheiro. Veiculando a \u201cFor Me, From Me\u201d, a empresa quer estimular e incentivar as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[103],"tags":[552,2860,843,1677,287,419,1241,1046,280,201,471,1112,472,2571,261,584],"class_list":["post-13227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-campanha","tag-celebracao","tag-compra","tag-comprador","tag-crescimento","tag-diamantes","tag-feminino","tag-geracao","tag-joalheria","tag-joias","tag-mercado","tag-millenials","tag-mulher","tag-segmento","tag-tendencia","tag-venda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campanha estimula e incentiva as mulheres a comprarem diamantes para si mesmas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=13227\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanha estimula e incentiva as mulheres a comprarem diamantes para si mesmas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"A a\u00e7\u00e3o \u00e9 dirigida a todas as mulheres, mas leva em conta que um ter\u00e7o de todas as compras pr\u00f3prias \u00e9 feito pelos millennials D\u00e9bora Rodrigues A Diamond Production Association (DPA) estreou uma campanha in\u00e9dita baseado nas \u00faltimas tend\u00eancias de mercado joalheiro. 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