{"id":13634,"date":"2019-04-11T18:31:04","date_gmt":"2019-04-11T21:31:04","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=13634"},"modified":"2019-04-12T09:44:47","modified_gmt":"2019-04-12T12:44:47","slug":"cartier-esta-redefinindo-o-marketing-de-luxo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=13634","title":{"rendered":"Cartier est\u00e1 redefinindo o marketing de luxo"},"content":{"rendered":"

Joalheria francesa est\u00e1 focada em criar a\u00e7\u00f5es que geram experi\u00eancias \u00fanicas<\/em><\/p>\n

Por Erica Mendes<\/strong><\/p>\n

Para Cyrille Vigneron, CEO da Cartier, \u201co luxo \u00e9 cada vez mais parte da cultura, faz parte dos nossos sonhos, da filosofia, da sociologia … ele tem que se conectar com os pensamentos e preocupa\u00e7\u00f5es atuais\u201d. E a equipe da joalheria francesa entendeu muito bem o recado.<\/p>\n

Para o relan\u00e7amento de ic\u00f4nico rel\u00f3gio masculino Santos de Cartier, a grife organizou um simp\u00f3sio de tr\u00eas dias com palestras na charmosa cidade californiana de S\u00e3o Francisco, nos EUA, que, na verdade, foi mais uma conversa no formato de TED do que aqueles eventos corporativos formais. L\u00edderes das ind\u00fastrias de v\u00e1rios segmentos estiveram presentes: o artista Devlin falou com Larry Jackson, da Apple Music; Bob Roth, o pai ocidental da Medita\u00e7\u00e3o Transcendental, discutiu com o surfista Laird Hamilton o medo que a f\u00faria da natureza gera, entre outros.<\/p>\n

\"\"
\u2018Social Lab\u2019 da Cartier, em San Francisco, para o relan\u00e7amento do rel\u00f3gio Santos<\/figcaption><\/figure>\n

Mas o que esse evento tem a ver com o relan\u00e7amento de um produto? E a resposta \u00e9: tudo. A marca criou uma oportunidade de ouvir algumas das mentes mais brilhantes falarem com nenhum outro prop\u00f3sito al\u00e9m de compartilhar ideias. “O ponto de partida quando se pensou no lan\u00e7amento foi simplesmente o de n\u00e3o torn\u00e1-lo um evento de lan\u00e7amento”, explica Vigneron. \u00a0“Louis Fran\u00e7ois\u00a0Cartier era conhecido por sua aud\u00e1cia, por ser realmente do seu tempo. Ent\u00e3o o que parecia realmente ser necess\u00e1rio era devolver essa energia e visibilidade \u00e0 marca”.<\/p>\n

Apenas os mais atentos notaram que cada um dos alto-falantes exibia o rel\u00f3gio. Nenhuma vitrine, nenhum display, nenhuma oportunidade de comprar, nem mesmo uma x\u00edcara de caf\u00e9 com a marca Cartier. Nada de tang\u00edvel fez parte desse encontro. O que ficou na lembran\u00e7a foi apenas a experi\u00eancia.<\/p>\n

Veja tamb\u00e9m:\u00a0Cartier promove Natal m\u00e1gico para encantar p\u00fablico asi\u00e1tico<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Joalheria francesa est\u00e1 focada em criar a\u00e7\u00f5es que geram experi\u00eancias \u00fanicas Por Erica Mendes Para Cyrille Vigneron, CEO da Cartier, \u201co luxo \u00e9 cada vez mais parte da cultura, faz parte dos nossos sonhos, da filosofia, da sociologia … ele tem que se conectar com os pensamentos e preocupa\u00e7\u00f5es atuais\u201d. E a equipe da joalheria […]<\/p>\n","protected":false},"author":1,"featured_media":13635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,1,6],"tags":[371,671,2975,219,456,659,492,2976],"class_list":["post-13634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-destaques","category-gestao","tag-marketing","tag-cartier","tag-cyrille-vigneron","tag-evento","tag-experiencia","tag-lancamento","tag-relogio","tag-santos"],"yoast_head":"\nCartier est\u00e1 redefinindo o marketing de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=13634\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cartier est\u00e1 redefinindo o marketing de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Joalheria francesa est\u00e1 focada em criar a\u00e7\u00f5es que geram experi\u00eancias \u00fanicas Por Erica Mendes Para Cyrille Vigneron, CEO da Cartier, \u201co luxo \u00e9 cada vez mais parte da cultura, faz parte dos nossos sonhos, da filosofia, da sociologia … ele tem que se conectar com os pensamentos e preocupa\u00e7\u00f5es atuais\u201d. E a equipe da joalheria […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=13634\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T21:31:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-12T12:44:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/Social-Lab-da-Cartier.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1138\" \/>\n\t<meta property=\"og:image:height\" content=\"758\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"comandante\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"comandante\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634\"},\"author\":{\"name\":\"comandante\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/8653a99157f58840f3a7163164e66314\"},\"headline\":\"Cartier est\u00e1 redefinindo o marketing de luxo\",\"datePublished\":\"2019-04-11T21:31:04+00:00\",\"dateModified\":\"2019-04-12T12:44:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634\"},\"wordCount\":355,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Social-Lab-da-Cartier.jpg\",\"keywords\":[\"#marketing\",\"Cartier\",\"Cyrille Vigneron\",\"evento\",\"experi\u00eancia\",\"lan\u00e7amento\",\"rel\u00f3gio\",\"Santos\"],\"articleSection\":[\"Comunica\u00e7\u00e3o & Marketing\",\"Destaques\",\"Gest\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=13634#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634\",\"name\":\"Cartier est\u00e1 redefinindo o marketing de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Social-Lab-da-Cartier.jpg\",\"datePublished\":\"2019-04-11T21:31:04+00:00\",\"dateModified\":\"2019-04-12T12:44:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=13634\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634#primaryimage\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Social-Lab-da-Cartier.jpg\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Social-Lab-da-Cartier.jpg\",\"width\":1138,\"height\":758},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13634#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/feninjer.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cartier est\u00e1 redefinindo o marketing de luxo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"description\":\"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. \",\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/feninjer.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"width\":1200,\"height\":354,\"caption\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/8653a99157f58840f3a7163164e66314\",\"name\":\"comandante\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"caption\":\"comandante\"},\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cartier est\u00e1 redefinindo o marketing de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/feninjer.com.br\/?p=13634","og_locale":"pt_BR","og_type":"article","og_title":"Cartier est\u00e1 redefinindo o marketing de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","og_description":"Joalheria francesa est\u00e1 focada em criar a\u00e7\u00f5es que geram experi\u00eancias \u00fanicas Por Erica Mendes Para Cyrille Vigneron, CEO da Cartier, \u201co luxo \u00e9 cada vez mais parte da cultura, faz parte dos nossos sonhos, da filosofia, da sociologia … ele tem que se conectar com os pensamentos e preocupa\u00e7\u00f5es atuais\u201d. E a equipe da joalheria […]","og_url":"https:\/\/feninjer.com.br\/?p=13634","og_site_name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","article_published_time":"2019-04-11T21:31:04+00:00","article_modified_time":"2019-04-12T12:44:47+00:00","og_image":[{"width":1138,"height":758,"url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/Social-Lab-da-Cartier.jpg","type":"image\/jpeg"}],"author":"comandante","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"comandante","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/feninjer.com.br\/?p=13634#article","isPartOf":{"@id":"https:\/\/feninjer.com.br\/?p=13634"},"author":{"name":"comandante","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/8653a99157f58840f3a7163164e66314"},"headline":"Cartier est\u00e1 redefinindo o marketing de luxo","datePublished":"2019-04-11T21:31:04+00:00","dateModified":"2019-04-12T12:44:47+00:00","mainEntityOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=13634"},"wordCount":355,"commentCount":0,"publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=13634#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/Social-Lab-da-Cartier.jpg","keywords":["#marketing","Cartier","Cyrille Vigneron","evento","experi\u00eancia","lan\u00e7amento","rel\u00f3gio","Santos"],"articleSection":["Comunica\u00e7\u00e3o & Marketing","Destaques","Gest\u00e3o"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/feninjer.com.br\/?p=13634#respond"]}]},{"@type":"WebPage","@id":"https:\/\/feninjer.com.br\/?p=13634","url":"https:\/\/feninjer.com.br\/?p=13634","name":"Cartier est\u00e1 redefinindo o marketing de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","isPartOf":{"@id":"https:\/\/feninjer.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=13634#primaryimage"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=13634#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/Social-Lab-da-Cartier.jpg","datePublished":"2019-04-11T21:31:04+00:00","dateModified":"2019-04-12T12:44:47+00:00","breadcrumb":{"@id":"https:\/\/feninjer.com.br\/?p=13634#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/feninjer.com.br\/?p=13634"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/?p=13634#primaryimage","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/Social-Lab-da-Cartier.jpg","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/Social-Lab-da-Cartier.jpg","width":1138,"height":758},{"@type":"BreadcrumbList","@id":"https:\/\/feninjer.com.br\/?p=13634#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/feninjer.com.br\/"},{"@type":"ListItem","position":2,"name":"Cartier est\u00e1 redefinindo o marketing de luxo"}]},{"@type":"WebSite","@id":"https:\/\/feninjer.com.br\/#website","url":"https:\/\/feninjer.com.br\/","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","description":"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. ","publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/feninjer.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/feninjer.com.br\/#organization","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","url":"https:\/\/feninjer.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","width":1200,"height":354,"caption":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina"},"image":{"@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/8653a99157f58840f3a7163164e66314","name":"comandante","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","caption":"comandante"},"url":"https:\/\/feninjer.com.br\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13634"}],"version-history":[{"count":0,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/media\/13635"}],"wp:attachment":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}