{"id":13663,"date":"2019-04-12T17:36:13","date_gmt":"2019-04-12T20:36:13","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=13663"},"modified":"2019-04-12T17:36:13","modified_gmt":"2019-04-12T20:36:13","slug":"a-ascensao-das-marcas-liderada-por-propositos","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=13663","title":{"rendered":"A ascens\u00e3o das marcas liderada por prop\u00f3sitos"},"content":{"rendered":"<p><em>Pesquisa aponta que\u00a0as empresas que t\u00eam compromissos com causas para al\u00e9m dos produtos que vendem t\u00eam maior probabilidade de atrair consumidores e influenciar as decis\u00f5es de compra<\/em><\/p>\n<p><strong>Por Erica Mendes<\/strong><\/p>\n<p style=\"text-align: left;\">A 14\u00aa pesquisa anual &#8216;Global Consumer Pulse&#8217; da Accenture revelou que 63% dos consumidores em todo o mundo preferem comprar de empresas que tenham um prop\u00f3sito claramente definidos e est\u00e3o abandonando aquelas que n\u00e3o compartilham seus valores e cren\u00e7as.<\/p>\n<p style=\"text-align: left;\">Titulada \u2018<em>From Me to We: The Rise of the Purpose-led Brand\u2019<\/em> (De mim para n\u00f3s: A Ascens\u00e3o da Marca Liderada pelo Prop\u00f3sito\u2019), a pesquisa ouviu cerca de 30.000 consumidores em todo o mundo, sendo 1.564 brasileiros, para avaliar suas expectativas em rela\u00e7\u00e3o \u00e0s marcas. E o estudo constatou que as empresas que representam algo maior do que aquilo que vendem, comunicam sua finalidade e demonstram comprometimento t\u00eam mais probabilidade de atrair consumidores e influenciar as decis\u00f5es de compra, melhorando sua competitividade.<\/p>\n<figure id=\"attachment_13666\" aria-describedby=\"caption-attachment-13666\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-13666\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos-1.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos-1.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos-1-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos-1-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-13666\" class=\"wp-caption-text\">Fonte: Global Consumer Pulse \u2013 Accenture<\/figcaption><\/figure>\n<p>Segundo o diretor executivo da Accenture Strategy, Bill Theofilou\u00a0, a finalidade de uma empresa \u00e9 muito mais do que ela simplesmente responder \u00e0s quest\u00f5es do dia a dia. \u201c\u00c9 sobre ter um compromisso genu\u00edno com aqueles princ\u00edpios que os consumidores est\u00e3o atentos e se preocupam (como sa\u00fade e bem-estar, ingredientes naturais, sustentabilidade ambiental e conex\u00f5es familiares) e que devem nortear todas as decis\u00f5es do neg\u00f3cio\u201d. E ainda completou: \u201cmuitas empresas negligenciam a divulga\u00e7\u00e3o do seu prop\u00f3sito por condescend\u00eancia, letargia ou o medo de polarizar as pessoas, o que t\u00eam permitido o crescimento de novas marcas que j\u00e1 surgem fortalecidas por seus prop\u00f3sitos e transpar\u00eancia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa aponta que\u00a0as empresas que t\u00eam compromissos com causas para al\u00e9m dos produtos que vendem t\u00eam maior probabilidade de atrair consumidores e influenciar as decis\u00f5es de compra Por Erica Mendes A 14\u00aa pesquisa anual &#8216;Global Consumer Pulse&#8217; da Accenture revelou que 63% dos consumidores em todo o mundo preferem comprar de empresas que tenham um [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[2982,1133,2983,259,900,467],"class_list":["post-13663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-accenture","tag-competitividade","tag-global-consumer-pulse","tag-marca","tag-proposito","tag-transparencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A ascens\u00e3o das marcas liderada por prop\u00f3sitos - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=13663\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A ascens\u00e3o das marcas liderada por prop\u00f3sitos - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Pesquisa aponta que\u00a0as empresas que t\u00eam compromissos com causas para al\u00e9m dos produtos que vendem t\u00eam maior probabilidade de atrair consumidores e influenciar as decis\u00f5es de compra Por Erica Mendes A 14\u00aa pesquisa anual &#8216;Global Consumer Pulse&#8217; da Accenture revelou que 63% dos consumidores em todo o mundo preferem comprar de empresas que tenham um [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=13663\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-12T20:36:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"comandante\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"comandante\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663\"},\"author\":{\"name\":\"comandante\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/8653a99157f58840f3a7163164e66314\"},\"headline\":\"A ascens\u00e3o das marcas liderada por prop\u00f3sitos\",\"datePublished\":\"2019-04-12T20:36:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663\"},\"wordCount\":298,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg\",\"keywords\":[\"Accenture\",\"competitividade\",\"Global Consumer Pulse\",\"Marca\",\"prop\u00f3sito\",\"transpar\u00eancia\"],\"articleSection\":[\"Comunica\u00e7\u00e3o &amp; Marketing\",\"Gest\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=13663#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663\",\"name\":\"A ascens\u00e3o das marcas liderada por prop\u00f3sitos - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg\",\"datePublished\":\"2019-04-12T20:36:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=13663\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663#primaryimage\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg\",\"width\":586,\"height\":416,\"caption\":\"Fonte: Global Consumer Pulse \u2013 Accenture\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=13663#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/feninjer.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A ascens\u00e3o das marcas liderada por prop\u00f3sitos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"description\":\"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. \",\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/feninjer.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"width\":1200,\"height\":354,\"caption\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/8653a99157f58840f3a7163164e66314\",\"name\":\"comandante\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"caption\":\"comandante\"},\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A ascens\u00e3o das marcas liderada por prop\u00f3sitos - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/feninjer.com.br\/?p=13663","og_locale":"pt_BR","og_type":"article","og_title":"A ascens\u00e3o das marcas liderada por prop\u00f3sitos - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","og_description":"Pesquisa aponta que\u00a0as empresas que t\u00eam compromissos com causas para al\u00e9m dos produtos que vendem t\u00eam maior probabilidade de atrair consumidores e influenciar as decis\u00f5es de compra Por Erica Mendes A 14\u00aa pesquisa anual &#8216;Global Consumer Pulse&#8217; da Accenture revelou que 63% dos consumidores em todo o mundo preferem comprar de empresas que tenham um [&hellip;]","og_url":"https:\/\/feninjer.com.br\/?p=13663","og_site_name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","article_published_time":"2019-04-12T20:36:13+00:00","og_image":[{"width":586,"height":416,"url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg","type":"image\/jpeg"}],"author":"comandante","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"comandante","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/feninjer.com.br\/?p=13663#article","isPartOf":{"@id":"https:\/\/feninjer.com.br\/?p=13663"},"author":{"name":"comandante","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/8653a99157f58840f3a7163164e66314"},"headline":"A ascens\u00e3o das marcas liderada por prop\u00f3sitos","datePublished":"2019-04-12T20:36:13+00:00","mainEntityOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=13663"},"wordCount":298,"commentCount":0,"publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=13663#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg","keywords":["Accenture","competitividade","Global Consumer Pulse","Marca","prop\u00f3sito","transpar\u00eancia"],"articleSection":["Comunica\u00e7\u00e3o &amp; Marketing","Gest\u00e3o"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/feninjer.com.br\/?p=13663#respond"]}]},{"@type":"WebPage","@id":"https:\/\/feninjer.com.br\/?p=13663","url":"https:\/\/feninjer.com.br\/?p=13663","name":"A ascens\u00e3o das marcas liderada por prop\u00f3sitos - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","isPartOf":{"@id":"https:\/\/feninjer.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=13663#primaryimage"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=13663#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg","datePublished":"2019-04-12T20:36:13+00:00","breadcrumb":{"@id":"https:\/\/feninjer.com.br\/?p=13663#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/feninjer.com.br\/?p=13663"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/?p=13663#primaryimage","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/04\/A-ascensa\u0303o-das-marcas-liderada-por-propo\u0301sitos.jpg","width":586,"height":416,"caption":"Fonte: Global Consumer Pulse \u2013 Accenture"},{"@type":"BreadcrumbList","@id":"https:\/\/feninjer.com.br\/?p=13663#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/feninjer.com.br\/"},{"@type":"ListItem","position":2,"name":"A ascens\u00e3o das marcas liderada por prop\u00f3sitos"}]},{"@type":"WebSite","@id":"https:\/\/feninjer.com.br\/#website","url":"https:\/\/feninjer.com.br\/","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","description":"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. ","publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/feninjer.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/feninjer.com.br\/#organization","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","url":"https:\/\/feninjer.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","width":1200,"height":354,"caption":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina"},"image":{"@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/8653a99157f58840f3a7163164e66314","name":"comandante","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","caption":"comandante"},"url":"https:\/\/feninjer.com.br\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13663"}],"version-history":[{"count":0,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/media\/13664"}],"wp:attachment":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}