{"id":13868,"date":"2019-05-03T10:24:34","date_gmt":"2019-05-03T13:24:34","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=13868"},"modified":"2019-05-03T10:24:34","modified_gmt":"2019-05-03T13:24:34","slug":"entenda-porque-o-mercado-de-joias-de-platina-esta-em-ascensao","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=13868","title":{"rendered":"Entenda porque o mercado de joias de platina est\u00e1 em ascens\u00e3o"},"content":{"rendered":"

O Brasil ainda resiste, mas cada vez mais o metal conquista espa\u00e7o na joalheria mundial<\/em><\/p>\n

Por\u00a0D\u00e9bora Rodrigues<\/strong><\/p>\n

Mais uma pesquisa destaca o crescimento da platina. Estudo rec\u00e9m-lan\u00e7ado da Advance Market Analytics, que apresenta uma vis\u00e3o da ind\u00fastria joalheira com perspectivas e status de mercado para at\u00e9 2025, aponta a ascens\u00e3o do metal. O documento explorou o mercado de joias de platina observando diversos fatores como oportunidades, tamanho, crescimento, tecnologia, demanda e tend\u00eancia dos principais players l\u00edderes.<\/p>\n

\"\"<\/p>\n

O resultado que mais chama a aten\u00e7\u00e3o no relat\u00f3rio \u00e9 que os empres\u00e1rios devem apostar nessa onda de crescimento. O mercado global de joias de platina est\u00e1 avaliado em US $ 1 milh\u00e3o em 2018 e de acordo com o novo estudo, ele chegar\u00e1 a US $ 1 milh\u00e3o at\u00e9 o final de 2025, crescendo cerca de 9% durante 2019-2025.<\/p>\n

De acordo com o estudo, esse mercado est\u00e1 em expans\u00e3o devido \u00e0 mudan\u00e7a nos padr\u00f5es de estilo de vida e ao aumento da renda dispon\u00edvel nos pa\u00edses em desenvolvimento. Esse \u00e9 o caminho que os joalheiros devem apostar para melhorar o faturamento de suas empresas. Hoje, as joalherias que mais consomem a platina no mercado mundial s\u00e3o Harry Winston (Estados Unidos), Societe Cartier (Fran\u00e7a), Van Cleef & Arpels (Fran\u00e7a), Buccellati Holding Italia (It\u00e1lia), Tiffany & Co. (Estados Unidos), Graff (Reino Unido), Bulgari (It\u00e1lia), Piaget (Su\u00ed\u00e7a), Mikimoto America (Estados Unidos), Chow Sang (Hong Kong), Asian Star Company (\u00cdndia), Forevermark Limited (Reino Unido) e Helzberg Diamonds (Estados Unidos).<\/p>\n

A platina \u00e9 um dos metais mais preciosos da joalheria devido a sua for\u00e7a e pureza. Sua cor natural \u00e9 branca prateada. Joias de platina geralmente s\u00e3o misturadas com metais similares ou outros metais b\u00e1sicos. Assim, quanto maior a porcentagem de platina pura, maior o pre\u00e7o da joia.<\/p>\n

O nome platina \u00e9 derivado do termo espanhol Platino, que significa \u201cpequena prata\u201d. Por muitos s\u00e9culos, o metal foi combinado com gemas raras e brilha principalmente em an\u00e9is de casamento.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Brasil ainda resiste, mas cada vez mais o metal conquista espa\u00e7o na joalheria mundial Por\u00a0D\u00e9bora Rodrigues Mais uma pesquisa destaca o crescimento da platina. Estudo rec\u00e9m-lan\u00e7ado da Advance Market Analytics, que apresenta uma vis\u00e3o da ind\u00fastria joalheira com perspectivas e status de mercado para at\u00e9 2025, aponta a ascens\u00e3o do metal. O documento explorou […]<\/p>\n","protected":false},"author":1,"featured_media":13874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6,101,103],"tags":[3040,1435,609,471,572,603,261],"class_list":["post-13868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao","category-metais-e-gemas","category-tendencias","tag-anel-de-casamento","tag-broches","tag-joia","tag-mercado","tag-platina","tag-tecnologia","tag-tendencia"],"yoast_head":"\nEntenda porque o mercado de joias de platina est\u00e1 em ascens\u00e3o - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=13868\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entenda porque o mercado de joias de platina est\u00e1 em ascens\u00e3o - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"O Brasil ainda resiste, mas cada vez mais o metal conquista espa\u00e7o na joalheria mundial Por\u00a0D\u00e9bora Rodrigues Mais uma pesquisa destaca o crescimento da platina. 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