{"id":13894,"date":"2019-05-06T19:02:33","date_gmt":"2019-05-06T22:02:33","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=13894"},"modified":"2019-05-06T19:02:33","modified_gmt":"2019-05-06T22:02:33","slug":"alania-joias-promove-homenagem-as-maes-de-ouro","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=13894","title":{"rendered":"Al\u00e2nia Joias promove homenagem \u00e0s \u201cM\u00e3es de Ouro\u201d"},"content":{"rendered":"<p><em>A\u00e7\u00e3o veiculada no Instagram tem gerado engajamento e atra\u00eddo seguidores<\/em><\/p>\n<p><strong><em>Cl\u00e1udia Santana<\/em><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-13896\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/05\/alania_joias.jpg\" alt=\"\" width=\"546\" height=\"702\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/05\/alania_joias.jpg 546w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/05\/alania_joias-360x463.jpg 360w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/p>\n<p>Considerado o \u201cNatal\u201d do primeiro semestre, o Dia das M\u00e3es tem previs\u00e3o de alta em todo o Brasil, segundo estimativas divulgadas por associa\u00e7\u00f5es ligadas ao com\u00e9rcio. No setor joalheiro a expectativa \u00e9 que a data tamb\u00e9m movimente o varejo especialmente durante toda essa semana. Para chamar a aten\u00e7\u00e3o do consumidor, a Al\u00e2nia Joias, de Arapiraca, em Alagoas, em vez de promover uma tradicional campanha de joias, decidiu investir em uma a\u00e7\u00e3o para homenagear as mam\u00e3es.<\/p>\n<p>Desde o come\u00e7o do m\u00eas a grife passou a postar em seu perfil no Instagram fotos e v\u00eddeos de suas clientes com seus filhos e netos, com a hastag \u201cM\u00e3es de Ouro\u201d. Segundo a propriet\u00e1ria da grife, Al\u00e2nia Ara\u00fajo, a proposta dessa campanha \u00e9 prestar um tributo \u00e0s suas clientes t\u00eam filhos e netos. \u201cTrata-se de uma homenagem sincera e carinhosa \u00e0s mulheres que nos prestigiam e que s\u00e3o dotadas de muita coragem e um amor profundo por seu filhos\u201d, explica a empres\u00e1ria.<\/p>\n<p>Al\u00e2nia diz que as suas clientes adoraram a ideia e se engajaram fortemente nessa campanha. Como resultado, a a\u00e7\u00e3o tem gerando um aumento significativo de visualiza\u00e7\u00f5es no seu perfil e atra\u00eddo novos seguidores. \u201cOs stories com as \u00b4M\u00e3es de Ouro\u00b4 est\u00e3o bombando. O engajamento \u00e9 muito grande, com as seguidoras dando parab\u00e9ns e querendo participar tamb\u00e9m. \u00c9 uma a\u00e7\u00e3o simples, mas muito eficiente. Afinal, que m\u00e3e n\u00e3o adora se ver ao lado de seus filhos como parte de uma homenagem?\u201d.<\/p>\n<p>Sobre as vendas, a empres\u00e1ria afirma que elas acabam se tornando uma consequ\u00eancia natural da campanha, n\u00e3o \u00e9 o objetivo central da a\u00e7\u00e3o. \u201cA cliente entra e se depara com a sua imagem e seus filhos. Se emociona com esse momento e se sente agradecida. Como est\u00e1 ali no perfil, acaba vendo algumas joias e, se gosta, j\u00e1 efetua a compra\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u00e3o veiculada no Instagram tem gerado engajamento e atra\u00eddo seguidores Cl\u00e1udia Santana Considerado o \u201cNatal\u201d do primeiro semestre, o Dia das M\u00e3es tem previs\u00e3o de alta em todo o Brasil, segundo estimativas divulgadas por associa\u00e7\u00f5es ligadas ao com\u00e9rcio. No setor joalheiro a expectativa \u00e9 que a data tamb\u00e9m movimente o varejo especialmente durante toda essa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[552,1439,3052,3051,595,201,363],"class_list":["post-13894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-campanha","tag-dia-das-maes","tag-filhos","tag-homenagem","tag-instagram","tag-joias","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Al\u00e2nia Joias promove homenagem \u00e0s \u201cM\u00e3es de Ouro\u201d - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=13894\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al\u00e2nia Joias promove homenagem \u00e0s \u201cM\u00e3es de Ouro\u201d - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"A\u00e7\u00e3o veiculada no Instagram tem gerado engajamento e atra\u00eddo seguidores Cl\u00e1udia Santana Considerado o \u201cNatal\u201d do primeiro semestre, o Dia das M\u00e3es tem previs\u00e3o de alta em todo o Brasil, segundo estimativas divulgadas por associa\u00e7\u00f5es ligadas ao com\u00e9rcio. 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