{"id":14100,"date":"2019-05-24T12:02:11","date_gmt":"2019-05-24T15:02:11","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=14100"},"modified":"2019-05-27T15:49:17","modified_gmt":"2019-05-27T18:49:17","slug":"inaugurada-a-primeira-joalheria-especializada-para-criancas-no-brasil","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=14100","title":{"rendered":"Inaugurada a primeira joalheria especializada para crian\u00e7as no Brasil"},"content":{"rendered":"

Rede S.Stein inaugura loja especializada no p\u00fablico infantil<\/em><\/p>\n

Por Erica Mendes<\/em><\/strong><\/p>\n

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Quiosque S.Stein Baby no piso Pacaembu do Shopping P\u00e1tio Higien\u00f3polis, em S\u00e3o Paulo<\/figcaption><\/figure>\n

Com 13 lojas na grande S\u00e3o Paulo, a rede de joalherias S.Stein<\/strong> abriu as portas de seu mais novo empreendimento no Shopping Higien\u00f3polis<\/strong>, na capital paulista: uma loja exclusiva, no modelo de quiosque, para crian\u00e7as de 0 a 6 anos.<\/p>\n

Segundo Stephanie Stein, designer e diretora de marketing da marca, a ideia de trabalhar esse nicho de mercado surgiu ap\u00f3s a percep\u00e7\u00e3o da grande procura por joias para beb\u00eas e crian\u00e7as, com tamanhos e acabamentos adequados a esse p\u00fablico. \u201cN\u00f3s sempre comercializamos pe\u00e7as pequenas, tanto para crian\u00e7as quanto para adultos, por\u00e9m come\u00e7amos a entender o quanto isso era relevante e importante para quem estava procurando a primeira joia para o seu beb\u00ea. Notamos a necessidade de um atendimento especializado e vimos que isso ainda n\u00e3o existia no Brasil\u201d, comentou.<\/p>\n

Sob a marca S.Stein Baby, a linha de produtos da nova loja \u00e9 toda em outro 18K e inclui brincos, pulseiras, pingentes e an\u00e9is de cole\u00e7\u00f5es assinadas pela pr\u00f3pria Stephanie<\/strong> e tamb\u00e9m de fornecedores com selo Amagold<\/strong>.<\/p>\n

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A diretora Stephanie Stein com as crian\u00e7as Sophia Sales, Dom Zamberlan, Anthony Bianco e Lais Tsukamoto na sess\u00e3o de fotos para lan\u00e7amento da cole\u00e7\u00e3o Gal\u00e1xia<\/figcaption><\/figure>\n

Considerando a idade dos consumidores, as tarraxas ganharam aten\u00e7\u00e3o especial. Elas s\u00e3o feitas sob medida para cada brinco, garantindo que o silicone interno n\u00e3o laceie com o uso, mantendo a joia bem firme na orelha. O seu sistema de press\u00e3o favorece a seguran\u00e7a, pois ela n\u00e3o sai com o pux\u00e3o do beb\u00ea. E o seu acabamento n\u00e3o permite que o pino machuque a pele, pois ele fica \u201cguardado\u201d dentro da tarraxa.<\/p>\n

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O treinamento das consultoras de venda tamb\u00e9m foi adaptado para orientar os pais sobre o modelo mais adequado para cada idade, evitando assim inc\u00f4modos e desconfortos no uso.<\/p>\n

O layout e visual merchandising do quiosque foram concebidos para receber crian\u00e7as de uma forma l\u00fadica e atrativa. O espa\u00e7o possui mini mesas e cadeiras para o pequeno cliente se sentir \u00e0 vontade e escolher suas joias favoritas.<\/p>\n

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Uma curiosidade: desde os primeiros dias de abertura, a S. Stein Baby tem atendido tamb\u00e9m gente grande em busca de pe\u00e7as pequenas. \u201cMuitos adultos t\u00eam nos procurado para comprar brincos para o segundo furo e at\u00e9 mesmo pe\u00e7as para o dia a dia\u201d, contou a diretora de marketing.<\/p>\n

A marca j\u00e1 est\u00e1 negocia\u00e7\u00e3o para a abertura de quiosques em outros pontos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rede S.Stein inaugura loja especializada no p\u00fablico infantil Por Erica Mendes Com 13 lojas na grande S\u00e3o Paulo, a rede de joalherias S.Stein abriu as portas de seu mais novo empreendimento no Shopping Higien\u00f3polis, na capital paulista: uma loja exclusiva, no modelo de quiosque, para crian\u00e7as de 0 a 6 anos. Segundo Stephanie Stein, designer […]<\/p>\n","protected":false},"author":1,"featured_media":14102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[2569,271,280,3097],"class_list":["post-14100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-criancas","tag-infantil","tag-joalheria","tag-s-stein-baby"],"yoast_head":"\nInaugurada a primeira joalheria especializada para crian\u00e7as no Brasil - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=14100\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inaugurada a primeira joalheria especializada para crian\u00e7as no Brasil - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Rede S.Stein inaugura loja especializada no p\u00fablico infantil Por Erica Mendes Com 13 lojas na grande S\u00e3o Paulo, a rede de joalherias S.Stein abriu as portas de seu mais novo empreendimento no Shopping Higien\u00f3polis, na capital paulista: uma loja exclusiva, no modelo de quiosque, para crian\u00e7as de 0 a 6 anos. 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