{"id":14239,"date":"2019-06-04T14:51:52","date_gmt":"2019-06-04T17:51:52","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=14239"},"modified":"2019-06-04T14:51:52","modified_gmt":"2019-06-04T17:51:52","slug":"mais-um-estudo-comprova-que-as-vendas-de-joias-de-platina-esta-crescendo-no-mundo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=14239","title":{"rendered":"Mais um estudo comprova que as vendas de joias de platina est\u00e1 crescendo no mundo"},"content":{"rendered":"<p><em>Em 2018 o metal ganhou for\u00e7a e deve crescer nesse ano<\/em><\/p>\n<p><strong><em>D\u00e9bora Rodrigues<\/em><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-14240\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/06\/grafico-crescimento-de-vendas.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/06\/grafico-crescimento-de-vendas.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/06\/grafico-crescimento-de-vendas-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/06\/grafico-crescimento-de-vendas-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>\u00c9 fato: as joias cada vez mais est\u00e3o ostentando o brilho suave e acetinado da platina. A demanda por joias com o metal cresceu mundialmente em 2018 e devem manter o ritmo de expans\u00e3o. \u00c9 o que releva o novo relat\u00f3rio da <strong>Platinum Guild International<\/strong> (PGI), qua indica ainda que os consumidores mais jovens e compradores do sexo masculino est\u00e3o entre os p\u00fablicos que mais t\u00eam escolhido a platina como o metal para os seus adornos.<\/p>\n<p>As vendas entre os membros varejistas da PGI cresceram 11% em meio a um forte aumento na categoria de noivas e devido ao uso bem-sucedido de celebridades na publicidade, disse a organiza\u00e7\u00e3o. A expectativa da entidade \u00e9 que as vendas para 2019 devem aumentar de 8% a 10%, com o crescimento desacelerando ligeiramente devido \u00e0 incerteza do mercado e \u00e0 volatilidade \u00e0 luz da guerra comercial EUA-China.<\/p>\n<p>Um dos mercados que mais reagiram e tiveram aumento de vendas foi a \u00cdndia com registro de crescimento de 19%, principalmente com joias de casamento e tamb\u00e9m de uma nova tend\u00eancia de auto-compra, predominante entre os consumidores mais jovens. As compras continuar\u00e3o subindo de 15% a 20% em 2019 e as joias masculinas ganham popularidade no pa\u00eds.<\/p>\n<p>A demanda no Jap\u00e3o tamb\u00e9m aumentou 1% em 2018, impulsionada pelo maior peso m\u00e9dio por pe\u00e7a de joalheria vendida, o que superou o decl\u00ednio no n\u00famero de pe\u00e7as compradas. Marcas internacionais como a <strong>Tiffany &amp; Co.<\/strong> tiveram o maior crescimento, com consumidores e homens jovens respondendo a campanhas de influ\u00eancia e celebridades. As compras na China ca\u00edram 7%, j\u00e1 que mais consumidores de joias de noiva compraram ouro de 18 quilates, acrescentou a PGI.<\/p>\n<p>Saiba mais:\u00a0<a href=\"https:\/\/feninjer.com.br\/entenda-porque-o-mercado-de-joias-de-platina-esta-em-ascensao\/\">Entenda porque o mercado de joias de platina est\u00e1 em ascens\u00e3o<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em 2018 o metal ganhou for\u00e7a e deve crescer nesse ano D\u00e9bora Rodrigues \u00c9 fato: as joias cada vez mais est\u00e3o ostentando o brilho suave e acetinado da platina. A demanda por joias com o metal cresceu mundialmente em 2018 e devem manter o ritmo de expans\u00e3o. \u00c9 o que releva o novo relat\u00f3rio da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[552,287,881,280,609,471,309,572,261],"class_list":["post-14239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-campanha","tag-crescimento","tag-influencia","tag-joalheria","tag-joia","tag-mercado","tag-ouro","tag-platina","tag-tendencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mais um estudo comprova que as vendas de joias de platina est\u00e1 crescendo no mundo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=14239\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mais um estudo comprova que as vendas de joias de platina est\u00e1 crescendo no mundo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Em 2018 o metal ganhou for\u00e7a e deve crescer nesse ano D\u00e9bora Rodrigues \u00c9 fato: as joias cada vez mais est\u00e3o ostentando o brilho suave e acetinado da platina. A demanda por joias com o metal cresceu mundialmente em 2018 e devem manter o ritmo de expans\u00e3o. \u00c9 o que releva o novo relat\u00f3rio da [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=14239\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-04T17:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/06\/grafico-crescimento-de-vendas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"comandante\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"comandante\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=14239#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=14239\"},\"author\":{\"name\":\"comandante\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/91f0190e9d6d36794ccc97cd9b5c85aa\"},\"headline\":\"Mais um estudo comprova que as vendas de joias de platina est\u00e1 crescendo no mundo\",\"datePublished\":\"2019-06-04T17:51:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=14239\"},\"wordCount\":318,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=14239#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/grafico-crescimento-de-vendas.jpg\",\"keywords\":[\"campanha\",\"crescimento\",\"influ\u00eancia\",\"Joalheria\",\"joia\",\"mercado\",\"ouro\",\"platina\",\"tend\u00eancia\"],\"articleSection\":[\"De olho\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=14239#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=14239\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?p=14239\",\"name\":\"Mais um estudo comprova que as vendas de joias de platina est\u00e1 crescendo no mundo - 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