{"id":14580,"date":"2019-07-10T14:38:26","date_gmt":"2019-07-10T17:38:26","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=14580"},"modified":"2019-07-10T14:38:57","modified_gmt":"2019-07-10T17:38:57","slug":"por-que-as-empresas-estao-adotando-o-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=14580","title":{"rendered":"Por que as empresas est\u00e3o adotando o marketing de conte\u00fado?"},"content":{"rendered":"

Entenda as principais vantagens desta essa estrat\u00e9gia de promo\u00e7\u00e3o e os requisitos para aplic\u00e1-la<\/em><\/p>\n

Por Erica Mendes<\/strong><\/em><\/p>\n

\"\"<\/p>\n

O marketing de conte\u00fado \u00e9 uma estrat\u00e9gia de promo\u00e7\u00e3o que tem como objetivo gerar resultado por meio da entrega de conte\u00fado relevante a um determinado p\u00fablico-alvo.<\/p>\n

Focado na cria\u00e7\u00e3o de artigos, e-books, posts nas redes sociais, entre outros formatos, sem promover a marca explicitamente, ele contribui para que a empresa seja vista como uma refer\u00eancia em seu segmento de atua\u00e7\u00e3o, se torne autoridade em determinado assunto e ainda cative clientes.<\/p>\n

Apesar de ser muito eficiente, somente 56% do varejo se vale desta ferramenta para gerar leads (83,4%), fortalecer o reconhecimento de marca (72,5%), gerar engajamento (68,6%) e aumentar as vendas (68,1%), conforme o estudo \u2018Content Trends: Tend\u00eancias do Marketing de Conte\u00fado 2019<\/strong>\u2019, publicado recentemente pela Rock Content. Outros segmentos como software, servi\u00e7os financeiros, im\u00f3veis, educa\u00e7\u00e3o e, at\u00e9 mesmo, sa\u00fade est\u00e3o bem mais avan\u00e7ados na aplica\u00e7\u00e3o do marketing de conte\u00fado do que o com\u00e9rcio em geral.<\/p>\n

Cerca de 4.769 profissionais de todo o pa\u00eds que participaram do estudo, realizado entre 1 de abril e 25 de maio, apontaram as principais vantagens que uma empresa t\u00eam ao adotar o marketing de conte\u00fado:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 1,3 vezes mais visitas do site;<\/p>\n

\"\"
Figura elaborada por Rock Content<\/figcaption><\/figure>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 1,4 vezes mais leads gerados;<\/p>\n

\"\"
Figura elaborada por Rock Content<\/figcaption><\/figure>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Mais conhecimento em rela\u00e7\u00e3o ao n\u00famero de visitantes gerados e os seus respectivos perfis.<\/p>\n

\"\"
Figura elaborada por Rock Content<\/figcaption><\/figure>\n

O estudo tamb\u00e9m mostra que o n\u00famero de postagem \u00e9 um ponto importante, j\u00e1 que mantem o p\u00fablico ainda mais pr\u00f3ximo e engajado com a marca. Um comparativo entre quem posta de 1 a 12 conte\u00fados e quem posta mais de 13 por m\u00eas mostra que o segundo grupo gera 3,8 mais visitas que as que postam menos.<\/p>\n

\"\"
Figura elaborada por Rock Content<\/figcaption><\/figure>\n

A rede social mais utilizada nesta estrat\u00e9gia ainda \u00e9 o Facebook<\/strong> (93,1%), seguida do Instagram<\/strong> (87,7%) e Linkedin<\/strong> (65%). No entanto, o Instagram vem chamando a aten\u00e7\u00e3o por sua efic\u00e1cia, sinalizando que conte\u00fado nos formatos de imagens e v\u00eddeos est\u00e3o sendo cada vez mais consumidos pelos usu\u00e1rios.<\/p>\n

\"\"
Figura elaborada por Rock Content<\/figcaption><\/figure>\n
\"\"
Figura elaborada por Rock Content<\/figcaption><\/figure>\n

Para avaliar o sucesso da estrat\u00e9gia de marketing de conte\u00fado, as empresas optam por acompanhar, principalmente, o tr\u00e1fego no site (66,4%), a gera\u00e7\u00e3o de leads (65%) e a taxa de convers\u00e3o (63,8%).<\/p>\n

\"\"
Figura elaborada por Rock Content<\/figcaption><\/figure>\n

E, por fim, dentre as recomenda\u00e7\u00f5es gerais que o estudo traz aos empres\u00e1rios que querem passar a adotar o marketing de conte\u00fado em seus neg\u00f3cios, uma delas se destaca: \u2018tenha uma equipe dedicada, com muito conhecimento e repert\u00f3rio sobre a marca e com amplo dom\u00ednio das vertentes que impulsionam essa estrat\u00e9gia\u2019. Isso significa que produzir uma infinidade de publica\u00e7\u00f5es n\u00e3o \u00e9 sin\u00f4nimo de efetividade. \u00c9 preciso \u2018planejamento, acompanhamento frequente, ajustes e in\u00fameras pr\u00e1ticas para come\u00e7ar a gerar, de fato, bons resultados\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entenda as principais vantagens desta essa estrat\u00e9gia de promo\u00e7\u00e3o e os requisitos para aplic\u00e1-la Por Erica Mendes O marketing de conte\u00fado \u00e9 uma estrat\u00e9gia de promo\u00e7\u00e3o que tem como objetivo gerar resultado por meio da entrega de conte\u00fado relevante a um determinado p\u00fablico-alvo. Focado na cria\u00e7\u00e3o de artigos, e-books, posts nas redes sociais, entre outros […]<\/p>\n","protected":false},"author":1,"featured_media":14581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[3213,814,745,595,2218,259,3212,2937],"class_list":["post-14580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-blogs","tag-engajamento","tag-facebook","tag-instagram","tag-leads","tag-marca","tag-marketing-de-conteudo","tag-redes-socias"],"yoast_head":"\nPor que as empresas est\u00e3o adotando o marketing de conte\u00fado? - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=14580\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que as empresas est\u00e3o adotando o marketing de conte\u00fado? - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Entenda as principais vantagens desta essa estrat\u00e9gia de promo\u00e7\u00e3o e os requisitos para aplic\u00e1-la Por Erica Mendes O marketing de conte\u00fado \u00e9 uma estrat\u00e9gia de promo\u00e7\u00e3o que tem como objetivo gerar resultado por meio da entrega de conte\u00fado relevante a um determinado p\u00fablico-alvo. 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