{"id":14591,"date":"2019-07-10T15:00:39","date_gmt":"2019-07-10T18:00:39","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=14591"},"modified":"2019-07-10T15:00:39","modified_gmt":"2019-07-10T18:00:39","slug":"os-habitos-de-consumo-de-conteudo-online","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=14591","title":{"rendered":"Os h\u00e1bitos de consumo de conte\u00fado online"},"content":{"rendered":"

Smartphone, Google e v\u00eddeos est\u00e3o na lista das prefer\u00eancias dos usu\u00e1rios<\/em><\/p>\n

Por Erica Mendes<\/strong><\/em><\/p>\n

\"\"<\/p>\n

Entender os h\u00e1bitos de consumo de conte\u00fado online \u00e9 fundamental para saber onde dedicar seus esfor\u00e7os na hora de criar, produzir e adaptar o material a ser publicado. Cada canal tem seu pr\u00f3prio perfil e formato, demanda um volume de postagem e documenta\u00e7\u00e3o e apresenta (ou n\u00e3o) melhor performance para sua marca.<\/p>\n

Al\u00e9m de investigar sobre a utiliza\u00e7\u00e3o das estrat\u00e9gias de marketing de conte\u00fado<\/a>\u00a0– apresentadas no estudo \u2018Content Trends: Tend\u00eancias do Marketing de Conte\u00fado 2019\u2019 – , a Rock Content se valeu dos mesmos 4.769 profissionais que participaram da pesquisa para entender como eles, na posi\u00e7\u00e3o de usu\u00e1rios, consomem e avaliam todo o conte\u00fado online que \u00e9 gerado.<\/p>\n

Dos 97,3% que consomem conte\u00fado online, 89,1% acessam pelo Smartphone contra 64,6% pelo notebook, apontando a import\u00e2ncia de ter um site responsivo para facilitar a navega\u00e7\u00e3o do usu\u00e1rio.<\/p>\n

\"\"<\/p>\n

Em rela\u00e7\u00e3o ao uso desses aparelhos, os respondentes avaliaram que o notebook (8,6) \u00e9 o que melhor oferece experi\u00eancia para o usu\u00e1rio. J\u00e1 o smartphone (7,7) apresenta a pior nota nesse quesito.<\/p>\n

\"\"A busca org\u00e2nica do Google (80%) continua sendo o canal mais usado para encontrar conte\u00fados e informa\u00e7\u00f5es. Logo em seguida, aparecem as redes sociais (78,5%), jornais\/revistas online (42,5%) e o e-mail marketing (37,1%).<\/p>\n

\"\"<\/p>\n

E, em rela\u00e7\u00e3o ao formato do conte\u00fado, o v\u00eddeo (68,2%) se mostrou o preferido. As publica\u00e7\u00f5es em redes sociais, blog posts e e-books tamb\u00e9m apresentam uma boa repercuss\u00e3o, com 66,5%, 51% e 50,1%, respectivamente.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Smartphone, Google e v\u00eddeos est\u00e3o na lista das prefer\u00eancias dos usu\u00e1rios Por Erica Mendes Entender os h\u00e1bitos de consumo de conte\u00fado online \u00e9 fundamental para saber onde dedicar seus esfor\u00e7os na hora de criar, produzir e adaptar o material a ser publicado. Cada canal tem seu pr\u00f3prio perfil e formato, demanda um volume de postagem […]<\/p>\n","protected":false},"author":1,"featured_media":14592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[478,3214,599,3215,2325,3216,807,742],"class_list":["post-14591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-consumo","tag-conteudo-online","tag-google","tag-habitos","tag-notebook","tag-rock-content","tag-smartphone","tag-video"],"yoast_head":"\nOs h\u00e1bitos de consumo de conte\u00fado online - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=14591\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os h\u00e1bitos de consumo de conte\u00fado online - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Smartphone, Google e v\u00eddeos est\u00e3o na lista das prefer\u00eancias dos usu\u00e1rios Por Erica Mendes Entender os h\u00e1bitos de consumo de conte\u00fado online \u00e9 fundamental para saber onde dedicar seus esfor\u00e7os na hora de criar, produzir e adaptar o material a ser publicado. 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