{"id":14709,"date":"2019-07-19T18:00:48","date_gmt":"2019-07-19T21:00:48","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=14709"},"modified":"2019-07-19T18:00:48","modified_gmt":"2019-07-19T21:00:48","slug":"o-varejo-e-simples-e-por-que-complica-lo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=14709","title":{"rendered":"O varejo \u00e9 simples! E por que complic\u00e1-lo?"},"content":{"rendered":"

Por Alexandre Machado<\/strong><\/em><\/p>\n

\"\"<\/p>\n

O t\u00edtulo deste artigo \u00e9 uma provoca\u00e7\u00e3o e retrata o sentimento de muitos que vivem o varejo. Principalmente aqueles que est\u00e3o sem rumo definido. Ainda no campo conceitual, vale ressaltar um dos princ\u00edpios mais famosos no varejo: \u201cvarejo \u00e9 detalhe\u201d.<\/span><\/p>\n

Neste sentido listo cinco pontos que contribuem nesta dire\u00e7\u00e3o:<\/span><\/p>\n

Ponto 1: Defina metas claras e fact\u00edveis<\/strong><\/p>\n

Todas as \u00e1reas da companhia t\u00eam que gravitar em torno de metas claras e fact\u00edveis. A grande vantagem de grandes empresas sobre as pequenas \u00e9 o foco constante em resultados por meio do planejamento, responsabilidades claras e, por fim, acompanhamento e cobran\u00e7a.<\/span><\/p>\n

Ponto 2: Estabele\u00e7a rotinas no planejamento<\/strong><\/p>\n

Planejar com cada \u00e1rea todas as vari\u00e1veis que influenciam no resultado da empresa \u00e9 essencial e chave para garantir o sucesso do que foi planejado. Destaque para \u00e1reas de:<\/span><\/p>\n

Produtos (estilo + compras): vendas, margens brutas, coberturas de estoques e verbas para compras.<\/span><\/p>\n

Lojas: vendas, convers\u00e3o de clientes, pe\u00e7as por atendimento e invent\u00e1rio.<\/span><\/p>\n

Administrativo \/ financeiro: despesas e or\u00e7amento.<\/span><\/p>\n

Ponto 3: Tenha responsabilidades claras<\/strong><\/p>\n

Por mais estranho que isso possa parecer, n\u00e3o pode haver mais de um respons\u00e1vel por cada \u00e1rea da companhia. A avalia\u00e7\u00e3o de cada executivo tem que ser baseada em suas metas previamente estabelecidas.<\/span><\/p>\n

Ponto 4: N\u00e3o desperdice palavras ao vento<\/strong><\/p>\n

A enorme quantidade de conversas sem foco que acontecem no cotidiano \u00e9 uma enorme perda de tempo e esfor\u00e7o. S\u00e3o muitas palavras ao vento e quase nada se anota.<\/span><\/p>\n

Ponto 5: Mantenha os ritos<\/strong><\/p>\n

Esse ponto \u00e9 um dos mais relevantes para acabar com os problemas de comunica\u00e7\u00e3o. O bom ritual \u00e9 suportado por: a) relat\u00f3rios\/ kpis e b) reuni\u00f5es planejadas.<\/span><\/p>\n

Relat\u00f3rios e kpis:<\/span><\/p>\n

Poucos \u2013 Lembre-se: o varejo \u00e9 simples!<\/span><\/p>\n

Devem ser gerenciais e n\u00e3o cont\u00e1beis;<\/span><\/p>\n

Devem caber numa tela ou no m\u00e1ximo duas p\u00e1ginas;<\/span><\/p>\n

Arredondamentos sempre \u2013 Pense grande.<\/span><\/p>\n

Reuni\u00f5es planejadas:<\/span><\/p>\n

Sempre no mesmo dia da semana e hor\u00e1rio;Evite reuni\u00f5es muito longas (maiores que 2 horas) e defina hor\u00e1rio de in\u00edcio e fim da reuni\u00e3o;<\/span><\/p>\n

Para decidir nunca convoque mais de 8 pessoas;<\/span><\/p>\n

N\u00e3o deixe de fora pessoas importantes para a execu\u00e7\u00e3o \u2013 saia do t\u00e1tico para o operacional;<\/span><\/p>\n

Sem smartphones \u2013 \u00f3bvio, por\u00e9m sempre dif\u00edcil. Aqui o exemplo tem que vir de cima;<\/span><\/p>\n

Formalize sempre.<\/span><\/p>\n

Para aqueles que ainda carecem de um pouco mais de disciplina, m\u00e3os \u00e0 obra! E para aqueles que j\u00e1 superaram isso, a hora \u00e9 iniciar o segundo semestre de 2019.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Por Alexandre Machado O t\u00edtulo deste artigo \u00e9 uma provoca\u00e7\u00e3o e retrata o sentimento de muitos que vivem o varejo. Principalmente aqueles que est\u00e3o sem rumo definido. Ainda no campo conceitual, vale ressaltar um dos princ\u00edpios mais famosos no varejo: \u201cvarejo \u00e9 detalhe\u201d. Neste sentido listo cinco pontos que contribuem nesta dire\u00e7\u00e3o: Ponto 1: Defina […]<\/p>\n","protected":false},"author":1,"featured_media":14710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[3245,789,1209,3244,363],"class_list":["post-14709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao","tag-disciplina","tag-equipe","tag-metas","tag-relatorios","tag-vendas"],"yoast_head":"\nO varejo \u00e9 simples! 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