{"id":15194,"date":"2019-09-13T12:50:18","date_gmt":"2019-09-13T15:50:18","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=15194"},"modified":"2019-09-13T12:50:18","modified_gmt":"2019-09-13T15:50:18","slug":"youtube-e-a-plataforma-preferida-da-genz","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=15194","title":{"rendered":"YouTube \u00e9 a plataforma preferida da GenZ"},"content":{"rendered":"<p><em>O site de compartilhamento de v\u00eddeos \u00e9 usado para estudo e escape do estresse di\u00e1rio<\/em><\/p>\n<p><strong>Por Erica Mendes<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15195\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/09\/youtube_genz.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/09\/youtube_genz.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/09\/youtube_genz-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/09\/youtube_genz-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>J\u00e1 sabemos quais s\u00e3o os territ\u00f3rios para acessar os jovens da Gera\u00e7\u00e3o Z. Mas considerando que eles s\u00e3o hiper conectados com o mundo virtual, qual \u00e9 a plataforma mais usada por estes jovens? A resposta \u00e9 o Youtube.<\/p>\n<p>A GenZ usa essa plataforma de compartilhamento de v\u00eddeos para entender mais sobre praticamente qualquer assunto.\u00a0De acordo com um\u00a0estudo de 2018 do <strong>Pew Research Center<\/strong>, ela \u00e9 a mais popular entre os\u00a0<em>teens<\/em>\u00a0dos Estados Unidos, usada por 85% deles. J\u00e1 no Brasil, 55% das pessoas entre 14 e 18 anos acessam diariamente.<\/p>\n<p><strong>Como e para que a GenZ usa o Youtube?<\/strong><\/p>\n<p>Se sua marca pretende se conectar com essa turma, esse ve\u00edculo pode ajudar, mas antes \u00e9 preciso entender por que eles usam, ao que eles est\u00e3o assistindo e como os v\u00eddeos mexem com eles.<\/p>\n<p><strong>\u00b7Para ampliar os conhecimentos<\/strong><\/p>\n<p>Muitos dos adolescentes e jovens usam o Youtube para planejar os seus pr\u00f3ximos passos. Segundo eles, a plataforma ajuda a \u201caprender mais sobre alguma coisa\u201d e faz com que \u201cmelhorem ou desenvolvam habilidades para se preparar para o futuro\u201d. Confrontando os dados com a pesquisa <strong>Video Viewers 2018<\/strong>, a informa\u00e7\u00e3o \u00e9 a mesma, visto que o Youtube \u00e9 o campe\u00e3o da prefer\u00eancia para assistir a v\u00eddeos, al\u00e9m de ser o 2\u00ba maior destino para o consumo desse formato aqui: 9 entre 10 brasileiros usam o YouTube para estudar e ganhar conhecimento.<\/p>\n<p><strong>\u00b7Para aprofundar as conex\u00f5es<\/strong><\/p>\n<p>Os v\u00eddeos online podem proporcionar \u00f3timas experi\u00eancias sociais: 7 em cada 10 entrevistados disseram que assistir a v\u00eddeos faz com que eles se sintam mais conectados. E, mais uma vez, validando os dados com a Pesquisa <strong>Video Viewers<\/strong>, 22,3% dos brasileiros consomem v\u00eddeos buscando conex\u00e3o, ou seja, para compartilhar um momento ou sentir algo junto de outras pessoas.<\/p>\n<p><strong>\u00b7Para fugir do estresse<\/strong><\/p>\n<p>Pela idade e fase em que est\u00e3o vivendo (li\u00e7\u00e3o de casa, estudo para vestibular, curso de l\u00ednguas, o flerte com o <em>crush<\/em>, a busca do primeiro emprego, etc), a GenZ se sente estressada e sobrecarregada com todas as atividades. E para relaxar e esquecer esse cotidiano, essa galera recorre ao Youtube. A plataforma \u00e9 tida como sin\u00f4nimo de divers\u00e3o por 38,7% dos brasileiros.<\/p>\n<p><strong>Fique de olho:<\/strong>\u00a0 segundo o levantamento do <strong>ThinkWithGoogle<\/strong>, o compartilhamento dos v\u00eddeos atravessa gera\u00e7\u00f5es, ou seja, os adolescentes repassam v\u00eddeos do Youtube para \u201cos pais e outros adultos da fam\u00edlia por vontade pr\u00f3pria\u201d, contrariando aquele senso comum de que eles s\u00f3 compartilham os v\u00eddeos do momento uns com os outros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O site de compartilhamento de v\u00eddeos \u00e9 usado para estudo e escape do estresse di\u00e1rio Por Erica Mendes J\u00e1 sabemos quais s\u00e3o os territ\u00f3rios para acessar os jovens da Gera\u00e7\u00e3o Z. Mas considerando que eles s\u00e3o hiper conectados com o mundo virtual, qual \u00e9 a plataforma mais usada por estes jovens? A resposta \u00e9 o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[1327,3365,532,1229,3384,1023,3385,2768,746],"class_list":["post-15194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-conhecimento","tag-diversao","tag-estresse","tag-futuro","tag-genz","tag-geracao-z","tag-thinkwithgoogle","tag-videos","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube \u00e9 a plataforma preferida da GenZ - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=15194\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube \u00e9 a plataforma preferida da GenZ - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"O site de compartilhamento de v\u00eddeos \u00e9 usado para estudo e escape do estresse di\u00e1rio Por Erica Mendes J\u00e1 sabemos quais s\u00e3o os territ\u00f3rios para acessar os jovens da Gera\u00e7\u00e3o Z. 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