{"id":15252,"date":"2019-09-25T10:02:03","date_gmt":"2019-09-25T13:02:03","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=15252"},"modified":"2019-09-25T10:02:43","modified_gmt":"2019-09-25T13:02:43","slug":"pandora-esta-de-cara-nova","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=15252","title":{"rendered":"Pandora est\u00e1 de \u2018cara\u2019 nova"},"content":{"rendered":"

Sob o conceito \u2018 Pink n\u00e3o \u00e9 apenas uma cor, \u00e9 uma atitude\u2019, joalheria apresenta nova identidade visual e amplia o seu mix de produto<\/p>\n

Por Erica Mendes<\/strong><\/p>\n

\"\"<\/p>\n

A dinamarquesa Pandora<\/strong> est\u00e1 de cara nova. Sob o conceito \u2018Pink is not a color, is an attitute!\u2019 (Pink n\u00e3o \u00e9 uma cor, \u00e9 uma atitude!), a joalheira ganhou nova logomarca, com tipografia moderna, valorizando a cor rosa como s\u00edmbolo de diversidade, criatividade e auto express\u00e3o feminina.<\/p>\n

A mudan\u00e7a faz parte de um movimento global da joalheria de dar mais voz \u00e0s consumidoras, incentivando elas a compartilharem suas paix\u00f5es por meio das joias. \u201cSempre fomos uma joalheria com uma proposta muito personalizada para o p\u00fablico, agora vamos levar essa quest\u00e3o mais adiante. Somos uma marca que traduz, em joias, tudo aquilo que as mulheres amam e que fazem delas o que elas verdadeiramente s\u00e3o\u201d, contou Graziella Falotico, diretora Geral da Pandora<\/strong> Brasil.<\/p>\n

Para marcar o relan\u00e7amento da marca, \u00e9 claro que o mix de produtos da joalheria foi refor\u00e7ado. A novidade \u00e9 uma nova forma de pendurar os charms<\/em>: se antes eles eram usados em braceletes, agora tamb\u00e9m ser\u00e3o vistos nos colares. Isto porque a joalheria acaba de apresentar o \u2018O Pendant\u2019<\/em>, pe\u00e7a que tem o formato de \u2018O\u2019 em refer\u00eancia ao \u2018O\u2019, s\u00edmbolo da Pandora que, segundo a marca, \u00e9 um c\u00edrculo que representa o poder unificador da joalheria e suas infinitas possibilidades de express\u00e3o pessoal.<\/p>\n

\"\"
Divulga\u00e7\u00e3o Pandora<\/figcaption><\/figure>\n

Dispon\u00edvel em prata de lei e nas ligas de metais exclusivas da Pandora Shine e Rose,\u00a0o novo acess\u00f3rio \u00e9 parte da linha Moments e traz diversas formas de uso, promovendo a personaliza\u00e7\u00e3o dos colares. \u201cAs consumidoras e f\u00e3s das nossas joias ganham agora uma nova forma para revelar suas paix\u00f5es. A pe\u00e7a traz a possibilidade de usar os charms al\u00e9m dos pulsos, levando-os para compor os looks com inova\u00e7\u00e3o e personalidade\u201d, afirmou Graziella.<\/p>\n

\"\"
Divulga\u00e7\u00e3o Pandora<\/figcaption><\/figure>\n
\"\"
Divulga\u00e7\u00e3o Pandora<\/figcaption><\/figure>\n

O novo posicionamento da marca ainda inclui, para os pr\u00f3ximos meses, inova\u00e7\u00f5es em termos de parcerias, plataformas online, produtos e layout de loja para proporcionar diferentes experi\u00eancias entre o consumidor e as joias. \u00a0A transi\u00e7\u00e3o dos pontos de venda para a nova identidade visual tem in\u00edcio agora e deve se prolongar at\u00e9 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sob o conceito \u2018 Pink n\u00e3o \u00e9 apenas uma cor, \u00e9 uma atitude\u2019, joalheria apresenta nova identidade visual e amplia o seu mix de produto Por Erica Mendes A dinamarquesa Pandora est\u00e1 de cara nova. Sob o conceito \u2018Pink is not a color, is an attitute!\u2019 (Pink n\u00e3o \u00e9 uma cor, \u00e9 uma atitude!), a […]<\/p>\n","protected":false},"author":1,"featured_media":15253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[3401,280,3400,3402,564,2760],"class_list":["post-15252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-identidade-visual","tag-joalheria","tag-logomarca","tag-o-pendant","tag-pandora","tag-posicionamento"],"yoast_head":"\nPandora est\u00e1 de \u2018cara\u2019 nova - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=15252\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandora est\u00e1 de \u2018cara\u2019 nova - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Sob o conceito \u2018 Pink n\u00e3o \u00e9 apenas uma cor, \u00e9 uma atitude\u2019, joalheria apresenta nova identidade visual e amplia o seu mix de produto Por Erica Mendes A dinamarquesa Pandora est\u00e1 de cara nova. 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