{"id":15268,"date":"2019-09-25T11:01:38","date_gmt":"2019-09-25T14:01:38","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=15268"},"modified":"2019-09-25T11:01:38","modified_gmt":"2019-09-25T14:01:38","slug":"marca-da-de-beers-lanca-loja-pop-up-na-florida","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=15268","title":{"rendered":"Marca da De Beers lan\u00e7a loja pop-up na Fl\u00f3rida"},"content":{"rendered":"<p><em>Proposta da Lightbox \u00e9 focado no lado educacional para explicar o que \u00e9 um diamante cultivado<\/em><\/p>\n<p><strong>D\u00e9bora Rodrigues<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15269\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/09\/lightbox_.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/09\/lightbox_.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/09\/lightbox_-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/09\/lightbox_-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>Os brasileiros que visitarem a Fl\u00f3rida poder\u00e3o conhecer a <strong>Lightbox Jewelry<\/strong>, marca de diamantes cultivada em laborat\u00f3rio da <strong>De Beers<\/strong>, que acaba de instalar sua terceira loja pop-up na quinta-feira no Aventura Mall, perto de Miami.<\/p>\n<p>As duas primeiras pop-ups est\u00e3o localizadas em Nova York e em Los Angeles e a <strong>Lightbox<\/strong> escolheu a Fl\u00f3rida como seu pr\u00f3ximo destino depois de realizar uma pesquisa, marketing junto a seus clientes. E a proposta vai al\u00e9m: mostrar \u00e0s pessoas o que \u00e9 um diamante cultivado em laborat\u00f3rio e o processo de fabrica\u00e7\u00e3o, at\u00e9 chegar a adornar uma joia.<\/p>\n<p>O diretor executivo da marca, Steve Coe, disse que a maioria das pessoas precisa entender melhor esse processo para deixar de ter preconceito. &#8220;Decidimos focar no lado educacional, para explicar \u00e0s pessoas o que \u00e9 um diamante cultivado. Existe toda uma gama de aplicativos de tecnologia que, acredito, a maioria das pessoas n\u00e3o tem conhecimento.&#8221;<\/p>\n<p>A pop-up da <strong>Lightbox<\/strong> traz em seu interior as mais recentes joias de diamante cultivadas em laborat\u00f3rio: cole\u00e7\u00f5es de colares, brincos, pulseiras e an\u00e9is. O espa\u00e7o interativo possibilita que as pessoas aprendam sobre a ci\u00eancia por tr\u00e1s do processo. Os clientes podem lidar com discos de diamante produzidos em laborat\u00f3rio, produzidos pela <em>Element Six<\/em>, a subsidi\u00e1ria de produ\u00e7\u00e3o sint\u00e9tica da <strong>De Beers<\/strong>. A <em>Element Six<\/em> h\u00e1 30 anos produz materiais sint\u00e9ticos para fins industriais, muito antes de o material ser aperfei\u00e7oado para pedras preciosas.<\/p>\n<p>Al\u00e9m de joias, a pop-up tamb\u00e9m vender\u00e1 algumas pe\u00e7as de decora\u00e7\u00e3o. Essas lojas pop-up fazem parte de uma experimenta\u00e7\u00e3o que\u00a0 a<strong> Lightbox<\/strong> est\u00e1 fazendo como parte de sua pesquisa para instalar futuras lojas f\u00edsicas. As pop-ups est\u00e3o dando \u00e0 marca uma vis\u00e3o valiosa sobre diferentes mercados.<\/p>\n<p>Uma das pesquisas feitas pela marca, por exemplo, mostrou que a <strong>Lightbox<\/strong> est\u00e1 tendo mais sucesso com diamantes azuis e rosa do que o previsto. Aproximadamente metade das vendas on-line s\u00e3o pedras coloridas. Os clientes est\u00e3o interessados em novos tons, novas pe\u00e7as coloridas.<\/p>\n<p>A <strong>Lightbox<\/strong>, que atualmente fabrica seus diamantes em laborat\u00f3rio no Reino Unido, abrir\u00e1 uma nova f\u00e1brica nos EUA, visando aumentar a produ\u00e7\u00e3o para 200 mil quilates at\u00e9 o final do ano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proposta da Lightbox \u00e9 focado no lado educacional para explicar o que \u00e9 um diamante cultivado D\u00e9bora Rodrigues Os brasileiros que visitarem a Fl\u00f3rida poder\u00e3o conhecer a Lightbox Jewelry, marca de diamantes cultivada em laborat\u00f3rio da De Beers, que acaba de instalar sua terceira loja pop-up na quinta-feira no Aventura Mall, perto de Miami. As [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[536,419,3411,1237,1448,3412,3410,769,603,363],"class_list":["post-15268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-compras","tag-diamantes","tag-diamantes-fabricados","tag-experiencia-do-cliente","tag-fabricacao","tag-lightbox","tag-loja-pop-up","tag-pesquisa","tag-tecnologia","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marca da De Beers lan\u00e7a loja pop-up na Fl\u00f3rida - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=15268\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca da De Beers lan\u00e7a loja pop-up na Fl\u00f3rida - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Proposta da Lightbox \u00e9 focado no lado educacional para explicar o que \u00e9 um diamante cultivado D\u00e9bora Rodrigues Os brasileiros que visitarem a Fl\u00f3rida poder\u00e3o conhecer a Lightbox Jewelry, marca de diamantes cultivada em laborat\u00f3rio da De Beers, que acaba de instalar sua terceira loja pop-up na quinta-feira no Aventura Mall, perto de Miami. 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