{"id":15439,"date":"2019-10-09T17:12:17","date_gmt":"2019-10-09T20:12:17","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=15439"},"modified":"2019-10-09T17:15:58","modified_gmt":"2019-10-09T20:15:58","slug":"whatsapp-amplia-negocios-mas-sms-nao-morreu","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=15439","title":{"rendered":"WhatsApp amplia neg\u00f3cios, mas SMS n\u00e3o morreu"},"content":{"rendered":"<p><em>\u00c9 ineg\u00e1vel que as est\u00e3o usando mais o WhatsApp, mas \u00e9 neste momento que entra a inova\u00e7\u00e3o e a reinven\u00e7\u00e3o<\/em><\/p>\n<p><strong><em>Bernardo Borzone<\/em><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15440\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/10\/whatsapp-sms.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/10\/whatsapp-sms.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/10\/whatsapp-sms-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/10\/whatsapp-sms-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>N\u00e3o raro, ao longo das \u00faltimas d\u00e9cadas, nos perguntamos se uma tecnologia iria morrer com a chegada de alguma novidade. Foi assim, por exemplo, com o cinema, o r\u00e1dio, os jornais e at\u00e9 a televis\u00e3o. Hoje, mais do que nunca, com a ascens\u00e3o da internet m\u00f3vel e a revolu\u00e7\u00e3o da intelig\u00eancia artificial, as mudan\u00e7as acontecem em uma velocidade assustadoramente maior. Mas ser\u00e1 que algumas tecnologias que tiveram sua morte praticamente decretada pelos mais apressados, como o SMS, realmente tendem a desaparecer?<\/p>\n<p>No mercado atual, com tantas transforma\u00e7\u00f5es, quem souber se reinventar, permanece, mas quem n\u00e3o souber, pode sim desaparecer. E, da mesma forma, n\u00e3o \u00e9 diferente no segmento mobile. Percebemos, por exemplo, o imenso sucesso de novos formatos e ferramentas de conte\u00fado m\u00f3vel, com destaque, no Ocidente, para o WhatsApp, mas o SMS n\u00e3o morreu.<\/p>\n<p>\u00c9 ineg\u00e1vel que as pessoas praticamente pararam de utilizar o SMS na sua comunica\u00e7\u00e3o pessoal no dia a dia, mas \u00e9 neste momento que entra a inova\u00e7\u00e3o e a reinven\u00e7\u00e3o. O SMS ainda \u00e9 o meio mais utilizado para o envio de mensagens de marcas e empresas. Ao olharmos nossos celulares, encontramos ali SMS de todos os tipos de segmentos: varejo, entretenimento, telefonia\u2026 e para todos os fins: promo\u00e7\u00f5es, cupons de desconto, aviso de chuva, entre outros.<\/p>\n<p>O comportamento do canal SMS \u00e9 bem diferente do Whatsapp, que vem ganhando espa\u00e7o no mundo corporativo. Este \u00faltimo possui uma natureza muito mais conversacional, enquanto o SMS se afirma como um meio de notifica\u00e7\u00f5es relevantes. Com esses perfis, \u00e9 natural que os canais possuam pap\u00e9is distintos na r\u00e9gua de comunica\u00e7\u00e3o de uma empresa.<\/p>\n<p>O SMS hoje tem dois usos principais dentro das empresas: marketing e corporativo. Quando falamos no SMS Marketing, se trata de uma a\u00e7\u00e3o comercial, com envio de conte\u00fados que busquem atrair clientes por meio de promo\u00e7\u00f5es, focando na convers\u00e3o e ou na fideliza\u00e7\u00e3o. Isso porque o SMS possui uma taxa de leitura alta: 98% das pessoas que recebem essas mensagens abrem e leem o conte\u00fado, n\u00famero muito superior ao de abertura de um e-mail marketing, por exemplo, que chega a cerca de 22% de taxa de leitura.<\/p>\n<p>J\u00e1 quando falamos de SMS corporativo, chegamos ao conceito de atendimento, comunica\u00e7\u00e3o eficiente com clientes, fornecedores, entre outros p\u00fablicos. Neste caso, \u00e9 muito comum recebermos tokens de banco, avisos de compra, mensagens de operadoras e protocolos de atendimento, por exemplo. Essa \u00e9 ainda uma forma \u00e1gil e assertiva de chegar aos clientes sem depender da internet. Apesar de 98% da popula\u00e7\u00e3o ter acesso a dados m\u00f3veis, as companhias n\u00e3o devem contar apenas com eles para atingir seu p\u00fablico.<\/p>\n<p>Dessa forma, com quase toda a popula\u00e7\u00e3o com acesso a dados m\u00f3veis, se fal\u00e1vamos com as pessoas via SMS, agora falamos pelo WhatsApp. Antes, se lig\u00e1vamos, agora fazemos confer\u00eancia de v\u00eddeo ou mesmo de \u00e1udio tamb\u00e9m pelo app. Com cerca de 120 milh\u00f5es de pessoas ativas no Brasil, essa rede social ganhou destaque globalmente, transformando a maneira como nos comunicamos. Assim, muitos pararam de utilizar o SMS e, com isso, passaram a achar que este antigo meio de comunica\u00e7\u00e3o tivesse morrido.<\/p>\n<p>Ledo engano! Para as empresas, o SMS, na verdade, nunca esteve t\u00e3o vivo.<\/p>\n<p>* Bernardo Borzone \u00e9 Diretor de Vendas da Wavy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 ineg\u00e1vel que as est\u00e3o usando mais o WhatsApp, mas \u00e9 neste momento que entra a inova\u00e7\u00e3o e a reinven\u00e7\u00e3o Bernardo Borzone N\u00e3o raro, ao longo das \u00faltimas d\u00e9cadas, nos perguntamos se uma tecnologia iria morrer com a chegada de alguma novidade. Foi assim, por exemplo, com o cinema, o r\u00e1dio, os jornais e at\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[371,563,535,3447,363,1171],"class_list":["post-15439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-marketing","tag-cliente","tag-comunicacao","tag-sms","tag-vendas","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp amplia neg\u00f3cios, mas SMS n\u00e3o morreu - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=15439\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp amplia neg\u00f3cios, mas SMS n\u00e3o morreu - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"\u00c9 ineg\u00e1vel que as est\u00e3o usando mais o WhatsApp, mas \u00e9 neste momento que entra a inova\u00e7\u00e3o e a reinven\u00e7\u00e3o Bernardo Borzone N\u00e3o raro, ao longo das \u00faltimas d\u00e9cadas, nos perguntamos se uma tecnologia iria morrer com a chegada de alguma novidade. 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