{"id":15700,"date":"2019-10-30T11:50:49","date_gmt":"2019-10-30T14:50:49","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=15700"},"modified":"2019-10-30T11:50:49","modified_gmt":"2019-10-30T14:50:49","slug":"vitrines-contam-historias-para-vender-mais","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=15700","title":{"rendered":"Vitrines contam hist\u00f3rias para vender mais"},"content":{"rendered":"<p><em>Saiba como aplicar o storytelling para tornar a vitrine ainda mais atraente\u00a0<\/em><\/p>\n<p><strong><em>Gabriel Moura<\/em><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15701\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/10\/cartier-vitrine.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/10\/cartier-vitrine.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/10\/cartier-vitrine-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/10\/cartier-vitrine-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>H\u00e1 milhares de anos a humanidade se conecta por meio de hist\u00f3rias. Por meio da tradi\u00e7\u00e3o da narrativa oral os fatos do passado chegaram aos dias de hoje, num tempo em que n\u00e3o havia ainda nem a escrita. O marketing se apropriou nos \u00faltimos tempos dessa ferramenta e deu a ela o nome de storytelling, que nada mais \u00e9 do que uma t\u00e9cnica de contar hist\u00f3rias para envolver o p\u00fablico de uma maneira mais natural e poderosa.<\/p>\n<p>Aplicado ao visual merchandising, o storytelling consegue criar uma narrativa de persuas\u00e3o que seduz o cliente e acaba resultando em vendas. Usando cores, texturas, luzes e muitos outros recursos, a t\u00e9cnica consegue expressar hist\u00f3rias que emocionam e conectam.<\/p>\n<p><strong>Confira os passos para usar o storytelling em sua vitrine de joias:<\/strong><\/p>\n<p><strong>Defina o tema e o objetivo<\/strong><\/p>\n<p>Estabele\u00e7a uma meta clara, como aumento de visita\u00e7\u00e3o da loja, aumento de venda de uma determinada cole\u00e7\u00e3o de joias, etc. Escolha um tema que tenha correla\u00e7\u00e3o com as pe\u00e7as. Se a vitrine for montada no ver\u00e3o, por exemplo, escolha joias com gemas amarelas para enfatizar a cor do sol, por exemplo.<\/p>\n<p><strong>Conte uma hist\u00f3ria<\/strong><\/p>\n<p>Para criar uma hist\u00f3ria, crie respostas para as seguintes perguntas:<\/p>\n<p>&#8211; o que falar;<\/p>\n<p>&#8211; com quem falar;<\/p>\n<p>&#8211; por que falar;<\/p>\n<p>&#8211; onde falar;<\/p>\n<p>&#8211; como quer falar.<\/p>\n<p>Esquematize a narrativa em:<\/p>\n<p>&#8211; introdu\u00e7\u00e3o;<\/p>\n<p>&#8211; problema;<\/p>\n<p>&#8211; supera\u00e7\u00e3o do problema;<\/p>\n<p>&#8211; desfecho com final feliz.<\/p>\n<p>Capriche nos elementos c\u00eanicos lembrando que eles n\u00e3o precisam ser literais, mas tamb\u00e9m simb\u00f3licos. Quanto mais a hist\u00f3ria estiver concentrada, maior chance de voc\u00ea criar uma vitrine com for\u00e7a narrativa e apelo de sedu\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saiba como aplicar o storytelling para tornar a vitrine ainda mais atraente\u00a0 Gabriel Moura H\u00e1 milhares de anos a humanidade se conecta por meio de hist\u00f3rias. Por meio da tradi\u00e7\u00e3o da narrativa oral os fatos do passado chegaram aos dias de hoje, num tempo em que n\u00e3o havia ainda nem a escrita. O marketing se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[311,103],"tags":[436,580,212,363,3129,227],"class_list":["post-15700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambiente-de-loja","category-tendencias","tag-historia","tag-loja","tag-storytelling","tag-vendas","tag-visual-merchandising","tag-vitrine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vitrines contam hist\u00f3rias para vender mais - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=15700\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vitrines contam hist\u00f3rias para vender mais - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Saiba como aplicar o storytelling para tornar a vitrine ainda mais atraente\u00a0 Gabriel Moura H\u00e1 milhares de anos a humanidade se conecta por meio de hist\u00f3rias. 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