{"id":16035,"date":"2019-11-21T12:59:28","date_gmt":"2019-11-21T15:59:28","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=16035"},"modified":"2019-11-21T12:59:28","modified_gmt":"2019-11-21T15:59:28","slug":"furtos-na-epoca-do-natal","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=16035","title":{"rendered":"Furtos na \u00e9poca do Natal"},"content":{"rendered":"<p><em>Varejo deve ficar alerta em temporada de alta nas vendas \u00a0 \u00a0 \u00a0 \u00a0<\/em><\/p>\n<p><strong>Da Reda\u00e7\u00e3o\u00a0<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16036\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/11\/furtos_natal.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/11\/furtos_natal.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/11\/furtos_natal-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/11\/furtos_natal-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>O Papai Noel dever\u00e1 ser mais generoso com o varejo brasileiro no Natal de 2019. A <strong>Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo<\/strong> (CNC) prev\u00ea que as vendas natalinas neste ano devem chegar a R$ 35,9 bilh\u00f5es, aumento de 4,9% em rela\u00e7\u00e3o a 2018. No entanto, receber muita gente na loja n\u00e3o \u00e9 sin\u00f4nimo de faturamento maior e, pior, pode se transformar em preju\u00edzo, principalmente, pelo registro de perdas decorrentes dos furtos, especialmente os externos.<\/p>\n<p>\u201cNesse per\u00edodo do ano, eles aumentam entre 30% e 40%, especialmente nas se\u00e7\u00f5es de brinquedos, confec\u00e7\u00e3o e eletr\u00f4nicos, porque os produtos ficam mais expostos nas prateleiras e a demanda \u00e9 maior. Mas n\u00e3o podemos esquecer dos furtos internos, pois nesta \u00e9poca do ano as empresas contratam muitos tempor\u00e1rios\u201d, afirma Luiz Fernando Sambugaro, diretor de Comunica\u00e7\u00e3o da <strong>Gunnebo<\/strong> (<a href=\"https:\/\/www.gunnebo.com.br\/\">www.gunnebo.com.br<\/a>), empresa de origem sueca e refer\u00eancia no Brasil em prote\u00e7\u00e3o eletr\u00f4nica no varejo.<\/p>\n<p>Assim, a poucas semanas das festas de fim de ano e a do pagamento da primeira parcela do 13\u00ba sal\u00e1rio, os varejistas devem ficar mais atentos \u00e0s perdas, que atingiram em 2018, segundo a <strong>Associa\u00e7\u00e3o Brasileira de Preven\u00e7\u00e3o de Perdas<\/strong> (Abrappe), a m\u00e9dia de 1,38% do faturamento l\u00edquido do varejo restrito, totalizando algo em torno de R$ 21,5 bilh\u00f5es. \u201cOs empres\u00e1rios, apesar do maior acesso \u00e0s informa\u00e7\u00f5es sobre ocorr\u00eancias desse tipo, ainda subestimam o problema e t\u00eam dificuldade para escolher o melhor m\u00e9todo para proteger o estabelecimento\u201d, explica Sambugaro. \u201cSeja qual o for o tamanho da empresa, eles t\u00eam de levar em conta que uma pessoa, ao entrar na loja, torna-se um cliente em potencial, mas quando o estabelecimento n\u00e3o disp\u00f5e do m\u00ednimo de tecnologia para a preven\u00e7\u00e3o de perdas e furtos esse visitante pode tornar-se tamb\u00e9m uma grande dor de cabe\u00e7a\u201d, diz o diretor.<\/p>\n<p>De acordo com Sambugaro, para um bom gerenciamento das perdas \u00e9 essencial considerar investimentos em tecnologia. \u201cUma boa estrutura com circuito interno integrado \u00e0s etiquetas antifurto e uma pol\u00edtica de seguran\u00e7a interna resolvem 95% dos problemas. Mas o mercado tem \u00e0 disposi\u00e7\u00e3o uma s\u00e9rie de solu\u00e7\u00f5es que auxilia na prote\u00e7\u00e3o de produtos, garante a seguran\u00e7a da loja, al\u00e9m de facilitar a gest\u00e3o e o controle das equipes operacionais e de vendas\u201d, argumenta o executivo. \u201cA tecnologia dispon\u00edvel no pa\u00eds \u00e9 bastante eficaz, mas tamb\u00e9m \u00e9 necess\u00e1rio ter uma gest\u00e3o eficiente e um bom capital humano\u201d, completa.<\/p>\n<p>As antenas antifurto, em conjunto com os mais vari\u00e1veis tipos de etiquetas (r\u00edgidas ou adesivas), al\u00e9m do monitoramento por CFTV, s\u00e3o algumas das solu\u00e7\u00f5es eficazes para o com\u00e9rcio identificar no \u201cmar\u201d de consumidores os que vieram para comprar e nada mais. \u201cMesmo faltando menos de dois meses para o final do ano, ainda h\u00e1 tempo para ado\u00e7\u00e3o de algumas medidas. Com o maior volume de pessoas, e tamb\u00e9m de funcion\u00e1rios, as \u00e1reas mais cr\u00edticas a serem monitoradas s\u00e3o compras, recebimento, estoque, troca de mercadorias, tesouraria, opera\u00e7\u00e3o de caixa e transporte do dinheiro\u201d, afirma Sambugaro.<\/p>\n<p>O diretor da Gunnebo deixa cinco dicas importantes para o varejista que quer reduzir as perdas no Natal.<\/p>\n<p><strong>1<\/strong> \u2013 Verifique como est\u00e1 a manuten\u00e7\u00e3o das solu\u00e7\u00f5es de preven\u00e7\u00e3o de perdas presentes na loja caso as tenha; no caso de antenas antifurto, analisar se o estoque de etiquetas \u00e9 o adequado para o aumento e giro de estoque.<\/p>\n<p><strong>2<\/strong> \u2013 Invista em gest\u00e3o, pessoas e tecnologia. Dessa \u00faltima, contar com c\u00e2meras, antenas antifurtos e cofres inteligentes \u00e9 fundamental para dar seguran\u00e7a, al\u00e9m dos cadeados eletr\u00f4nicos, que fazem a diferen\u00e7a nas vendas.<\/p>\n<p><strong>3<\/strong> \u2013 D\u00ea aten\u00e7\u00e3o especial aos Produtos de Alto Risco (PAR), como aparelhos celulares, l\u00e2minas de barbear, desodorantes, cal\u00e7as jeans, cal\u00e7ados, bebidas \u2013 u\u00edsques, vodcas e cervejas -, carnes, especialmente as nobres, etc.<\/p>\n<p><strong>4<\/strong> \u2013 Manter a loja organizada, principalmente dentro do estoque facilita o controle e diminui assim o n\u00famero de fraudes.<\/p>\n<p><strong>5<\/strong> \u2013 As equipes de caixa e vendas devem ser treinadas objetivamente quanto aos cuidados e observa\u00e7\u00e3o das pessoas que est\u00e3o na loja. Por isso, \u00e9 fundamental contar com funcion\u00e1rios comprometidos, treinados e atualizados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Varejo deve ficar alerta em temporada de alta nas vendas \u00a0 \u00a0 \u00a0 \u00a0 Da Reda\u00e7\u00e3o\u00a0 O Papai Noel dever\u00e1 ser mais generoso com o varejo brasileiro no Natal de 2019. A Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC) prev\u00ea que as vendas natalinas neste ano devem chegar a R$ 35,9 bilh\u00f5es, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6,11],"tags":[1181,930,580,413,224,363],"class_list":["post-16035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao","category-seguranca","tag-controle","tag-furtos","tag-loja","tag-natal","tag-seguranca","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Furtos na \u00e9poca do Natal - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=16035\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Furtos na \u00e9poca do Natal - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Varejo deve ficar alerta em temporada de alta nas vendas \u00a0 \u00a0 \u00a0 \u00a0 Da Reda\u00e7\u00e3o\u00a0 O Papai Noel dever\u00e1 ser mais generoso com o varejo brasileiro no Natal de 2019. 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