{"id":16224,"date":"2019-12-05T12:22:13","date_gmt":"2019-12-05T15:22:13","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=16224"},"modified":"2019-12-05T12:22:13","modified_gmt":"2019-12-05T15:22:13","slug":"como-preencher-a-lacuna-entre-vendas-e-marketing","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=16224","title":{"rendered":"Como preencher a lacuna entre vendas e marketing"},"content":{"rendered":"<p><em>Veja como fazer com que esses departamentos trabalhem em conjunto<\/em><\/p>\n<p><strong>Gabriel Moura<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16225\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/12\/mkt_vendas.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/12\/mkt_vendas.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/12\/mkt_vendas-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/12\/mkt_vendas-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>Enquanto a joalheria investe em marketing e trabalha duro para trazer clientes para a loja,\u00a0 a equipe de vendas se pergunta por que os clientes em potencial ainda n\u00e3o apareceram para as compras de Natal. Quando isso acontece, o gestor deve se concentrar em conseguir que os membros da equipe de marketing e vendas cooperem e trabalhem juntos, n\u00e3o esquecendo que al\u00e9m do ponto de venda f\u00edsico o e-commerce \u00e9 uma plataforma que tamb\u00e9m precisa ser trabalhada.<\/p>\n<p>Para resolver esses desafios \u00e9 preciso estrat\u00e9gia, trabalho duro e perseveran\u00e7a. Primeiro, desenvolva recursos para atrair novos e antigos clientes. Aqui v\u00e3o algumas estrat\u00e9gias para implantar na joalheria:<\/p>\n<p><strong>1. <\/strong>Defina e comunique sua vantagem competitiva<\/p>\n<p>Deixe claro para os clientes em potencial por que eles devem escolher a sua loja. Eles precisam entender por que voc\u00ea \u00e9 melhor e como \u00e9 diferente de outras op\u00e7\u00f5es de compra. Uma clara vantagem competitiva move os clientes mais rapidamente do que qualquer outra mensagem importante.<\/p>\n<p><strong>Reflita:\u00a0<\/strong><\/p>\n<p>Como voc\u00ea \u00e9 melhor e diferente dos concorrentes?<\/p>\n<p>Como voc\u00ea comunica os valores e garantias da sua empresa?<\/p>\n<p>Como voc\u00ea traduz o que faz muito bem?<\/p>\n<p>Sua mensagem de marketing \u00e9 simples, direta e f\u00e1cil de seguir?<\/p>\n<p>O marketing geralmente usa mensagens indiretas e confusas que mant\u00eam as perspectivas longe da sua empresa. Esse \u00e9 um dos principais motivos pelos quais as pessoas n\u00e3o se envolvem com as a\u00e7\u00f5es de marketing.<\/p>\n<p>Na outra ponta, a equipe de vendas deve fazer a conex\u00e3o entre as vantagens competitivas e as necessidades espec\u00edficas do cliente em potencial. Isso move o cliente em potencial para que ele tome a decis\u00e3o de comprar da sua marca e n\u00e3o do concorrente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veja como fazer com que esses departamentos trabalhem em conjunto Gabriel Moura Enquanto a joalheria investe em marketing e trabalha duro para trazer clientes para a loja,\u00a0 a equipe de vendas se pergunta por que os clientes em potencial ainda n\u00e3o apareceram para as compras de Natal. Quando isso acontece, o gestor deve se concentrar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[371,1367,563,789,363],"class_list":["post-16224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-marketing","tag-campanhas","tag-cliente","tag-equipe","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como preencher a lacuna entre vendas e marketing - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=16224\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como preencher a lacuna entre vendas e marketing - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Veja como fazer com que esses departamentos trabalhem em conjunto Gabriel Moura Enquanto a joalheria investe em marketing e trabalha duro para trazer clientes para a loja,\u00a0 a equipe de vendas se pergunta por que os clientes em potencial ainda n\u00e3o apareceram para as compras de Natal. 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