{"id":16227,"date":"2019-12-06T12:24:39","date_gmt":"2019-12-06T15:24:39","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=16227"},"modified":"2019-12-06T12:24:39","modified_gmt":"2019-12-06T15:24:39","slug":"vivara-fortalece-operacao-omnichannel","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=16227","title":{"rendered":"Vivara fortalece opera\u00e7\u00e3o Omnichannel"},"content":{"rendered":"<p><em>Joalheria fechou parceria tecnol\u00f3gica para otimizar estoques e fortalecer integra\u00e7\u00e3o entre o online e offline<\/em><\/p>\n<p><strong>Da Reda\u00e7\u00e3o<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16228\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/12\/vivara_linx.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/12\/vivara_linx.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/12\/vivara_linx-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2019\/12\/vivara_linx-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>A <strong>Vivara<\/strong>, maior rede de joalherias do Brasil, anuncia a Linx como nova parceira tecnol\u00f3gica para suas 230 lojas espalhadas pelo pa\u00eds. Por entender que o perfil do consumidor est\u00e1 em constante transforma\u00e7\u00e3o, a marca investe em solu\u00e7\u00f5es tecnol\u00f3gicas para tornar a experi\u00eancia de compra ainda mais completa, ampliando as possibilidades de integra\u00e7\u00e3o e fus\u00e3o entre o f\u00edsico e o digital.<\/p>\n<p>Para isso, a <strong>Vivara<\/strong>\u00a0ir\u00e1 habilitar lojas f\u00edsicas para atuarem tamb\u00e9m como centros de distribui\u00e7\u00e3o estrat\u00e9gicos, capazes de atender aos pedidos gerados em todos os seus canais, inclusive no e-commerce. Al\u00e9m disso, a marca poder\u00e1 fazer uma verdadeira integra\u00e7\u00e3o dos estoques. Neste cen\u00e1rio, o consumidor ganhar\u00e1 novas op\u00e7\u00f5es na hora de coletar ou receber seu produto, enquanto a rede pode aumentar o fluxo de seus pontos de venda, al\u00e9m de diminuir custos log\u00edsticos.<\/p>\n<p>Com a novidade, a <strong>Vivara<\/strong> passa a ter um sistema <em>omnichannel<\/em> atendendo pedidos originados em qualquer canal independentemente de onde o estoque esteja localizado, evitando poss\u00edveis rupturas. Com isso o consumidor ganhar\u00e1 mais flexibilidade e agilidade na escolha de como comprar e receber seu pedido.<\/p>\n<p>&#8220;Desde 2016, a <strong>Vivara<\/strong> caminha em dire\u00e7\u00e3o \u00e0 transforma\u00e7\u00e3o digital com o <em>Omnichannel<\/em>. Esse \u00e9 mais um passo para evoluir a governan\u00e7a do nosso neg\u00f3cio e oferecer a melhor experi\u00eancia tanto em lojas pr\u00f3prias ou e-commerce. Todas trabalhando com o mesmo prop\u00f3sito: permitir ao consumidor escolher quando, onde e como ele obter\u00e1 nossos produtos&#8221;, explica Marina Kaufman, VP de Marketing da <strong>Vivara<\/strong>.<\/p>\n<p>Para Alessandro Gil, diretor executivo de E-commerce, Omnichannel e Marketplace da Linx, &#8220;no varejo, a transforma\u00e7\u00e3o digital \u00e9 estimulada pela necessidade de oferecer aos consumidores uma experi\u00eancia fluida entre o mundo f\u00edsico e o virtual. O resultado \u00e9 uma espiral positiva de vendas, uma vez que o varejista refor\u00e7a seu relacionamento com o consumidor, obt\u00e9m mais dados sobre ele, passa a compreender suas necessidades e realiza a\u00e7\u00f5es mais personalizadas&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joalheria fechou parceria tecnol\u00f3gica para otimizar estoques e fortalecer integra\u00e7\u00e3o entre o online e offline Da Reda\u00e7\u00e3o A Vivara, maior rede de joalherias do Brasil, anuncia a Linx como nova parceira tecnol\u00f3gica para suas 230 lojas espalhadas pelo pa\u00eds. Por entender que o perfil do consumidor est\u00e1 em constante transforma\u00e7\u00e3o, a marca investe em solu\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[3618,208,2945,2027,603,252],"class_list":["post-16227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-e-commercel","tag-inovacao","tag-integracao","tag-omnichannel","tag-tecnologia","tag-vivara"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vivara fortalece opera\u00e7\u00e3o Omnichannel - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=16227\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vivara fortalece opera\u00e7\u00e3o Omnichannel - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Joalheria fechou parceria tecnol\u00f3gica para otimizar estoques e fortalecer integra\u00e7\u00e3o entre o online e offline Da Reda\u00e7\u00e3o A Vivara, maior rede de joalherias do Brasil, anuncia a Linx como nova parceira tecnol\u00f3gica para suas 230 lojas espalhadas pelo pa\u00eds. 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