{"id":16571,"date":"2020-01-16T15:46:32","date_gmt":"2020-01-16T18:46:32","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=16571"},"modified":"2020-01-16T15:46:32","modified_gmt":"2020-01-16T18:46:32","slug":"tendencias-de-marketing-digital-e-redes-sociais-em-2020","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=16571","title":{"rendered":"Tend\u00eancias de marketing digital e redes sociais em 2020"},"content":{"rendered":"<p><em>Novo ano, novas possibilidades para marketing digital e redes sociais\u00a0<\/em><\/p>\n<p><strong>Por Renato Rinco<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16574\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/01\/2020_mkt_.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/01\/2020_mkt_.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/01\/2020_mkt_-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/01\/2020_mkt_-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>N\u00e3o s\u00f3 os especialistas em marketing devem ficar atentos \u00e0s novidades e possibilidades desse segmento, mas tamb\u00e9m todos os gestores de empresas e lojistas. Afinal, a internet muda rapidamente e est\u00e1 cada vez mais presente nos neg\u00f3cios. Por isso, n\u00e3o podemos deixar de conhecer as expectativas e dicas para o segmento em 2020. Listaremos a seguir algumas dicas para o ano que se inicia.<\/p>\n<p>O uso de redes sociais para o marketing digital \u00e9 fundamental, uma vez que a maioria das pessoas as utiliza para conhecer produtos e servi\u00e7os. A primeira dica \u00e9 utilizar chats de redes sociais como instagram e twitter, e at\u00e9 mesmo o whatsapp, para estabelecer contato direto com os clientes, enviando mensagens com teor pessoal sobre produtos, compras e entregas. A amplia\u00e7\u00e3o de investimento em intelig\u00eancia artificial tamb\u00e9m \u00e9 uma dica, uma vez que ferramentas como a busca por voz, entre outras, \u00e9 cada vez mais usada.<\/p>\n<p>Falando em voz, o investimento em cria\u00e7\u00e3o de conte\u00fados sonoros \u00e9 muito importante em 2020. Por exemplo, a cria\u00e7\u00e3o de um player alternativo \u00e0 leitura de um texto j\u00e1 chama mais aten\u00e7\u00e3o para seu conte\u00fado. Os podcasts est\u00e3o com tudo e a produ\u00e7\u00e3o de um com conte\u00fado relevante deve ser considerada.<\/p>\n<p>O aumento da personaliza\u00e7\u00e3o da experi\u00eancia ser\u00e1 um diferencial no novo ano, como investir na singularidade de conte\u00fado para seu p\u00fablico alvo a fim de se aproximar cada vez mais de seus gostos e interesses, chamando a aten\u00e7\u00e3o do mesmo. A expans\u00e3o da busca visual tamb\u00e9m ser\u00e1 uma caracter\u00edstica forte do marketing digital em 2020, que consiste em iniciar uma pesquisa a partir de uma imagem enviada pelo usu\u00e1rio.<\/p>\n<p>Outra boa dica para conquistar visibilidade na rede nesse ano \u00e9 atualizar o SEO, principalmente de imagens, por meio de hashtags e descri\u00e7\u00e3o de imagens \u00e9 muito importante. N\u00e3o deixe para depois e coloque em pr\u00e1tica todas essas dicas agora mesmo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novo ano, novas possibilidades para marketing digital e redes sociais\u00a0 Por Renato Rinco N\u00e3o s\u00f3 os especialistas em marketing devem ficar atentos \u00e0s novidades e possibilidades desse segmento, mas tamb\u00e9m todos os gestores de empresas e lojistas. Afinal, a internet muda rapidamente e est\u00e1 cada vez mais presente nos neg\u00f3cios. Por isso, n\u00e3o podemos deixar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[371,616,3709,3707,2216,3708,925],"class_list":["post-16571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-marketing","tag-digital","tag-hashtags","tag-redes","tag-seo","tag-sociais","tag-visual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00eancias de marketing digital e redes sociais em 2020 - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=16571\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancias de marketing digital e redes sociais em 2020 - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Novo ano, novas possibilidades para marketing digital e redes sociais\u00a0 Por Renato Rinco N\u00e3o s\u00f3 os especialistas em marketing devem ficar atentos \u00e0s novidades e possibilidades desse segmento, mas tamb\u00e9m todos os gestores de empresas e lojistas. 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