{"id":16637,"date":"2020-01-21T10:55:35","date_gmt":"2020-01-21T13:55:35","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=16637"},"modified":"2020-01-21T10:56:08","modified_gmt":"2020-01-21T13:56:08","slug":"carlos-ferreirinha-lanca-o-livro-o-paladar-nao-retrocede","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=16637","title":{"rendered":"Carlos Ferreirinha lan\u00e7a o livro \u2018O paladar n\u00e3o retrocede\u2019"},"content":{"rendered":"<p><em>O primeiro livro do renomado consultor traz cases de sucesso mostrando como a intelig\u00eancia da gest\u00e3o do luxo \u00e9 fonte de inspira\u00e7\u00e3o para empres\u00e1rios de todos os segmentos<\/em><\/p>\n<p><strong>Por Erica Mendes<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16638\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/01\/livro_paladar.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/01\/livro_paladar.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/01\/livro_paladar-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/01\/livro_paladar-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>Considerado um \u00edcone na gest\u00e3o do mercado de luxo, Carlos Ferreirinha lan\u00e7ou seu primeiro livro \u2018O paladar n\u00e3o retrocede\u2019 no final de 2019. A obra \u00e9 a primeira de um projeto editorial com tr\u00eas t\u00edtulos, que ser\u00e3o lan\u00e7ados at\u00e9 2021, e marca as comemora\u00e7\u00f5es de 18 anos da MCF Consultoria, o qual o empres\u00e1rio \u00e9 fundador e presidente.<\/p>\n<p>Destinado a empres\u00e1rios e gestores de diversos segmentos, e n\u00e3o apenas aos atuantes nos segmentos de luxo e premium, o livro chama a aten\u00e7\u00e3o dos leitores para se inspirarem na intelig\u00eancia da gest\u00e3o do luxo para diferenciarem suas marcas, elevarem seus padr\u00f5es de consumo, despertarem emo\u00e7\u00f5es, gerarem desejo por seus produtos e servi\u00e7os e se manterem relevantes ao longo do tempo. Segundo o autor, o luxo \u00e9 uma escola de neg\u00f3cios e a longevidade de grandes marcas pelo mundo \u00e9 a maior prova de que as li\u00e7\u00f5es aplicadas por elas s\u00e3o bem-sucedidas.<\/p>\n<p>Por meio de uma s\u00e9rie de conte\u00fados compartilhados desde a funda\u00e7\u00e3o da MCF Consultoria, em 2001, bem como dos principais cases da empresa, a publica\u00e7\u00e3o traz o olhar e a experi\u00eancia do autor sobre a gest\u00e3o do luxo, da metodologia \u00e0 pr\u00e1tica. \u201cNesses 18 anos de MCF Consultoria, a primeira de luxo na Am\u00e9rica Latina, nos tornamos refer\u00eancia por projetos e iniciativas reais, fundamentados e que geraram resultados importantes para muitas empresas e profissionais\u201d, completa Ferreirinha.<\/p>\n<p>Com 160 p\u00e1ginas e editado pela DVS Editora, o livro est\u00e1 \u00e0 venda nas principais livrarias do pais, tanto no formato brochura quanto e-book.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O primeiro livro do renomado consultor traz cases de sucesso mostrando como a intelig\u00eancia da gest\u00e3o do luxo \u00e9 fonte de inspira\u00e7\u00e3o para empres\u00e1rios de todos os segmentos Por Erica Mendes Considerado um \u00edcone na gest\u00e3o do mercado de luxo, Carlos Ferreirinha lan\u00e7ou seu primeiro livro \u2018O paladar n\u00e3o retrocede\u2019 no final de 2019. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[3715,778,3717,289,3716],"class_list":["post-16637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-o-paladar-nao-retrocede","tag-carlos-ferreirinha","tag-gestao-do-luxo","tag-livro","tag-mcf-consultoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlos Ferreirinha lan\u00e7a o livro \u2018O paladar n\u00e3o retrocede\u2019 - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=16637\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlos Ferreirinha lan\u00e7a o livro \u2018O paladar n\u00e3o retrocede\u2019 - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"O primeiro livro do renomado consultor traz cases de sucesso mostrando como a intelig\u00eancia da gest\u00e3o do luxo \u00e9 fonte de inspira\u00e7\u00e3o para empres\u00e1rios de todos os segmentos Por Erica Mendes Considerado um \u00edcone na gest\u00e3o do mercado de luxo, Carlos Ferreirinha lan\u00e7ou seu primeiro livro \u2018O paladar n\u00e3o retrocede\u2019 no final de 2019. 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