{"id":17066,"date":"2020-02-21T14:26:10","date_gmt":"2020-02-21T17:26:10","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=17066"},"modified":"2020-02-21T14:27:40","modified_gmt":"2020-02-21T17:27:40","slug":"setor-de-luxo-e-o-que-mais-cresce-pelo-segundo-ano-consecutivo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=17066","title":{"rendered":"Setor de luxo \u00e9 o que mais cresce pelo segundo ano consecutivo"},"content":{"rendered":"

Ranking da consultoria Interbrand tamb\u00e9m aponta que o luxo teve a maior taxa de crescimento de valor por marca<\/em><\/p>\n

Por Erica Mendes<\/strong><\/p>\n

Pelo segundo ano consecutivo, o setor de luxo liderou a lista dos que mais crescem, trazendo nove marcas no top 100 do ranking de \u2018Melhores Marcas Globais 2019\u2019 da consultoria Interbrand<\/strong>. E ainda foi nomeado como o setor que apresentou a maior taxa m\u00e9dia de crescimento de valor por marca ano a ano com 11%.<\/p>\n

A italiana Gucci, que ficou na 33\u00aa posi\u00e7\u00e3o geral, foi emblem\u00e1tica no sucesso do setor, mostrando um aumento consider\u00e1vel de 23% no valor da marca, enquanto as francesas Louis Vuitton e Chanel tiveram aumentos de 14% e 11%, respectivamente.<\/p>\n

De acordo com o relat\u00f3rio, as marcas de luxo mais bem-sucedidas s\u00e3o aquelas que se adaptaram \u00e0s r\u00e1pidas mudan\u00e7as no mercado global como, por exemplo, atendendo a uma base de consumidores mais jovens, que est\u00e3o migrando para o estilo streetwear, e que s\u00e3o os primeiros a usar tecnologia em seus h\u00e1bitos de compra e a exigirem cada vez mais experi\u00eancias memor\u00e1veis.<\/p>\n

As joalherias Tiffany e Cartier ocuparam o 68\u00aa e 94\u00aa lugar no ranking geral, respectivamente.<\/p>\n

\"\"
No mundo de hoje, comemoramos n\u00e3o apenas o lado gracioso e sofisticado da feminilidade, mas tamb\u00e9m os lados ambiciosos e aventureiros\u201d. Campanha da cole\u00e7\u00e3o Clash de Cartier 2019<\/figcaption><\/figure>\n

\u201cVinte anos depois do nosso primeiro relat\u00f3rio vemos que os clientes hoje est\u00e3o mais informados, mais conectados e mais exigentes do que nunca nos quesitos imeadiatismo, abund\u00e2ncia e intimidade \u2013 tudo ao mesmo tempo\u201d, disse Charles Trevail, diretor global da Interbrand.<\/p>\n

\u201cA era do posicionamento da marca acabou.\u00a0Em um mundo em que as expectativas dos clientes continuar\u00e3o a se mover mais rapidamente do que as empresas, as posi\u00e7\u00f5es est\u00e1ticas e mudan\u00e7as incrementais da marca n\u00e3o mais as manter\u00e3o no jogo; ser\u00e1 preciso coragem, precis\u00e3o e movimentos ic\u00f4nicos para fazer com que as marcas saltem \u00e0 frente das expectativas dos clientes e, finalmente, entreguem resultados comerciais extraordin\u00e1rios “, conclui.<\/p>\n

Veja as principais marcas globais de 2019 no ranking geral:<\/p>\n

\u00b7\u00a0<\/strong> Nike (16)<\/p>\n

\u00b7\u00a0<\/strong> Louis Vuitton (17)<\/p>\n

\u00b7\u00a0<\/strong> Chanel (22)<\/p>\n

\u00b7\u00a0<\/strong> Herm\u00e8s (28)<\/p>\n

\u00b7\u00a0<\/strong> \u00a0Zara (29)<\/p>\n

\u00b7<\/strong>\u00a0 H&M (30)<\/p>\n

\u00b7\u00a0<\/strong> Gucci (33)<\/p>\n

\u00b7\u00a0<\/strong> Ebay (44)<\/p>\n

\u00b7<\/strong>\u00a0 Adidas (45)<\/p>\n

\u00b7\u00a0<\/strong> Cartier (68)<\/p>\n

\u00b7\u00a0<\/strong> Dior (82)<\/p>\n

\u00b7<\/strong>\u00a0 Tiffany & Co. (94)<\/p>\n

\u00b7\u00a0<\/strong> Burberry (96)<\/p>\n

\u00b7\u00a0<\/strong> Prada (94)<\/p>\n","protected":false},"excerpt":{"rendered":"

Ranking da consultoria Interbrand tamb\u00e9m aponta que o luxo teve a maior taxa de crescimento de valor por marca Por Erica Mendes Pelo segundo ano consecutivo, o setor de luxo liderou a lista dos que mais crescem, trazendo nove marcas no top 100 do ranking de \u2018Melhores Marcas Globais 2019\u2019 da consultoria Interbrand. E ainda […]<\/p>\n","protected":false},"author":1,"featured_media":17068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[2404,671,2373,195,259,1557,360],"class_list":["post-17066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-2404","tag-cartier","tag-interbrand","tag-luxo","tag-marca","tag-ranking","tag-tiffany"],"yoast_head":"\nSetor de luxo \u00e9 o que mais cresce pelo segundo ano consecutivo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=17066\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setor de luxo \u00e9 o que mais cresce pelo segundo ano consecutivo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Ranking da consultoria Interbrand tamb\u00e9m aponta que o luxo teve a maior taxa de crescimento de valor por marca Por Erica Mendes Pelo segundo ano consecutivo, o setor de luxo liderou a lista dos que mais crescem, trazendo nove marcas no top 100 do ranking de \u2018Melhores Marcas Globais 2019\u2019 da consultoria Interbrand. 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