{"id":17582,"date":"2020-04-20T15:52:44","date_gmt":"2020-04-20T18:52:44","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=17582"},"modified":"2020-04-20T15:52:44","modified_gmt":"2020-04-20T18:52:44","slug":"gerenciamento-correto-nas-midias-sociais-gera-oportunidade-para-crescer-na-crise","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=17582","title":{"rendered":"Gerenciamento correto nas m\u00eddias sociais gera oportunidade para crescer na crise"},"content":{"rendered":"<p><em>As restri\u00e7\u00f5es de deslocamento promovidas em todo o mundo desafiam o mercado mas mostram-se como oportunidade \u00fanica para se reinventar no digital<\/em><\/p>\n<p><strong>Da Reda\u00e7\u00e3o<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17583\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/04\/capa__-1.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/04\/capa__-1.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/04\/capa__-1-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/04\/capa__-1-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>No mundo real, empresas e empreendedores j\u00e1 come\u00e7am a sentir os impactos econ\u00f4micos causados pela crise. Por outro lado, no digital, os neg\u00f3cios online crescem como alternativa de consumo e manuten\u00e7\u00e3o do estilo de vida e se destacam aqueles que fazem o bom gerenciamento das m\u00eddias sociais.<\/p>\n<p>Para que se tenha ideia, de acordo com o \u00faltimo balan\u00e7o da <strong>Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico<\/strong> (Abcomm), lojas virtuais chegaram a registrar mais crescimento desde o in\u00edcio de mar\u00e7o. Parte desse resultado se deve a vis\u00e3o de mercado de quem aposta nas m\u00eddias sociais para identificar e engajar consumidores atrav\u00e9s das redes.<\/p>\n<p>Outro fator importante \u00e9 que no momento de isolamento social, as pessoas recorreram \u00e0s m\u00eddias sociais para trabalhar, para se entreter, para se informar e tamb\u00e9m para consumir. Segundo o supervisor do curso de Gest\u00e3o de M\u00eddias Sociais do <strong>Centro Europeu<\/strong>, Filipi Oliveira, neste contexto, a pessoa com experi\u00eancia em gest\u00e3o de m\u00eddias sociais faz total diferen\u00e7a, j\u00e1 que identifica oportunidades e desenvolve estrat\u00e9gias para se aproximar do p\u00fablico-alvo.<\/p>\n<p>&#8220;O gestor de m\u00eddias sociais poder\u00e1 planejar e implementar campanhas de marketing, de vendas ou grandes redes de solidariedade em um momento de dificuldades sociais, financeira e, sobretudo, de sa\u00fade p\u00fablica. \u00c9 o momento prop\u00edcio para capacita\u00e7\u00e3o nessa \u00e1rea de atua\u00e7\u00e3o&#8221;, destaca Oliveira.<\/p>\n<p>Para ele, a forma como as grandes marcas e empresas est\u00e3o agindo atrav\u00e9s das redes tamb\u00e9m chama a aten\u00e7\u00e3o e servem de exemplo de posicionamento durante o momento de pandemia ocasionado pelo novo coronav\u00edrus.<\/p>\n<p>&#8220;O Mercado Livre, por exemplo, substituiu as m\u00e3os que se cumprimentou por um toque dos cotovelos, que simboliza o cuidado com o cont\u00e1gio do v\u00edrus. O McDonalds afastou os arcos dourados e a Rede Giraffas separou as girafinhas \u2013 ambas as marcas demonstram a necessidade do afastamento social&#8221;, comenta o especialista.<\/p>\n<p>Tudo \u00e9 uma quest\u00e3o da estrat\u00e9gia certa e criatividade. A recomenda\u00e7\u00e3o para as joalherias \u00e9 investir cada vez mais no gerenciamento profissional das redes sociais. \u00c9 hora de deixar o amadorismo de lado e investir de forma estrat\u00e9gica na internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As restri\u00e7\u00f5es de deslocamento promovidas em todo o mundo desafiam o mercado mas mostram-se como oportunidade \u00fanica para se reinventar no digital Da Reda\u00e7\u00e3o No mundo real, empresas e empreendedores j\u00e1 come\u00e7am a sentir os impactos econ\u00f4micos causados pela crise. Por outro lado, no digital, os neg\u00f3cios online crescem como alternativa de consumo e manuten\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[616,558,810,363],"class_list":["post-17582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-digital","tag-estrategia","tag-redes-sociais","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerenciamento correto nas m\u00eddias sociais gera oportunidade para crescer na crise - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=17582\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerenciamento correto nas m\u00eddias sociais gera oportunidade para crescer na crise - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"As restri\u00e7\u00f5es de deslocamento promovidas em todo o mundo desafiam o mercado mas mostram-se como oportunidade \u00fanica para se reinventar no digital Da Reda\u00e7\u00e3o No mundo real, empresas e empreendedores j\u00e1 come\u00e7am a sentir os impactos econ\u00f4micos causados pela crise. 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