{"id":17616,"date":"2020-04-24T15:48:00","date_gmt":"2020-04-24T18:48:00","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=17616"},"modified":"2020-04-24T15:48:00","modified_gmt":"2020-04-24T18:48:00","slug":"coronavirus-causa-forte-alteracao-no-comportamento-de-compra-do-consumidor","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=17616","title":{"rendered":"Coronav\u00edrus causa forte altera\u00e7\u00e3o no comportamento de compra do consumidor"},"content":{"rendered":"<p><em>Consultoria destaca quais setores est\u00e3o sofrendo mais com a crise e quais empresas tendem a se beneficiar do atual momento<\/em><\/p>\n<p><strong>Da Reda\u00e7\u00e3o<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17619\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/04\/capa_-14.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/04\/capa_-14.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/04\/capa_-14-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/04\/capa_-14-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>A crise provocada pela covid-19 \u00e9 um momento decisivo para a lideran\u00e7a das empresas de todos os setores. Acima de tudo, a seguran\u00e7a dos funcion\u00e1rios, clientes e parceiros de neg\u00f3cios deve figurar como prioridade fundamental em qualquer ramo de atividade.<\/p>\n<p>Novo estudo da <strong>Bain &amp; Company<\/strong> mostra que os setores devem se recuperar de forma bastante diferente. Com a mudan\u00e7a das prioridades da popula\u00e7\u00e3o, as empresas de bens de consumo sofrer\u00e3o com comportamentos distintos. Compras de &#8220;p\u00e2nico&#8221;, como produtos de limpeza, desinfetantes, m\u00e1scaras, refei\u00e7\u00f5es prontas e medicamentos, ganharam espa\u00e7o, enquanto latic\u00ednios, bebidas alco\u00f3licas e produtos de luxo tiveram recuo.<\/p>\n<p>Nas \u00faltimas semanas, a procura por atividades que demandem aglomera\u00e7\u00f5es de pessoas despencou. Turismo, transportes, restaurantes (com exce\u00e7\u00e3o das opera\u00e7\u00f5es de delivery) verificaram quedas vertiginosas. As companhias a\u00e9reas reduziram suas opera\u00e7\u00f5es em at\u00e9 90% no per\u00edodo. &#8220;A recupera\u00e7\u00e3o dessas empresas, mesmo ap\u00f3s a crise, n\u00e3o dever\u00e1 ser r\u00e1pida&#8221;, avalia Luciana Batista, s\u00f3cia da <strong>Bain &amp; Company.<\/strong><\/p>\n<p>Outra categoria de empresas, a de bens de consumo n\u00e3o essenciais, que envolve vestu\u00e1rio, acess\u00f3rios, moda, produtos de beleza e eletrodom\u00e9sticos pode ser beneficiada por um pico de demanda relacionada com a chamada &#8220;compra de vingan\u00e7a&#8221;, em que os consumidores adquirem bens como uma forma de compensa\u00e7\u00e3o pelo per\u00edodo de afastamento. &#8220;J\u00e1 os supermercados, que registram aumento na procura neste momento, tendem a ter suas opera\u00e7\u00f5es estabilizadas quando o atual cen\u00e1rio for superado&#8221;, afirma Luciana.<\/p>\n<p>H\u00e1, ainda, um grupo que absorver\u00e1 benef\u00edcios permanentes. \u00c9 o caso de empresas de cursos e entretenimento online, ferramentas de trabalho remoto, al\u00e9m das relacionadas \u00e0 sa\u00fade e nutri\u00e7\u00e3o, como a telemedicina. Luciana avalia que a pandemia tem o poder de acelerar tend\u00eancias que j\u00e1 estavam em andamento e que tais setores atingir\u00e3o um novo normal daqui para frente.<\/p>\n<p>Por fim, a <strong>Bain<\/strong> analisa que as posi\u00e7\u00f5es competitivas e relacionamentos com clientes de varejo e bens de consumo podem ter sido significativamente alterados, juntamente com mudan\u00e7as na participa\u00e7\u00e3o dos consumidores na carteira e nos repert\u00f3rios de compra. O atual surto tamb\u00e9m destaca a import\u00e2ncia da prepara\u00e7\u00e3o, resposta r\u00e1pida, aprendizado cont\u00ednuo, adapta\u00e7\u00e3o e comunica\u00e7\u00e3o no planejamento de conting\u00eancia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consultoria destaca quais setores est\u00e3o sofrendo mais com a crise e quais empresas tendem a se beneficiar do atual momento Da Reda\u00e7\u00e3o A crise provocada pela covid-19 \u00e9 um momento decisivo para a lideran\u00e7a das empresas de todos os setores. Acima de tudo, a seguran\u00e7a dos funcion\u00e1rios, clientes e parceiros de neg\u00f3cios deve figurar como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128,1],"tags":[478,3829,1162,3902,1132,364],"class_list":["post-17616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","category-destaques","tag-consumo","tag-coronavirus","tag-empresas","tag-impacto","tag-retomada","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coronav\u00edrus causa forte altera\u00e7\u00e3o no comportamento de compra do consumidor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=17616\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronav\u00edrus causa forte altera\u00e7\u00e3o no comportamento de compra do consumidor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Consultoria destaca quais setores est\u00e3o sofrendo mais com a crise e quais empresas tendem a se beneficiar do atual momento Da Reda\u00e7\u00e3o A crise provocada pela covid-19 \u00e9 um momento decisivo para a lideran\u00e7a das empresas de todos os setores. 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