{"id":17895,"date":"2020-05-21T14:58:11","date_gmt":"2020-05-21T17:58:11","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=17895"},"modified":"2020-05-26T14:20:46","modified_gmt":"2020-05-26T17:20:46","slug":"de-beers-aposta-em-joias-significativas-pos-pandemia","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=17895","title":{"rendered":"De Beers aposta em joias significativas p\u00f3s-pandemia"},"content":{"rendered":"<p><em>Empresa acredita que os compradores dever\u00e3o buscar pe\u00e7as especiais depois do fim do bloqueio<\/em><\/p>\n<p><strong>Por\u00a0Gabriel Moura<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17896\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/05\/capa.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/05\/capa.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/05\/capa-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/05\/capa-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>A pandemia de coronav\u00edrus mudar\u00e1 a maneira como as pessoas compram joias. \u00c9 muito prov\u00e1vel que comprem menos pe\u00e7as, mas escolham joias mais significativas, de acordo com a <strong>De Beers<\/strong>.<\/p>\n<p>Em uma carta aberta \u00e0 ind\u00fastria de diamantes, o CEO da<strong> De Beers<\/strong>, Bruce Cleaver, disse que a crise do Covid-19 apresenta desafios de sa\u00fade e econ\u00f4micos, que afetar\u00e3o severamente a demanda do consumidor. Em contrapartida, com o distanciamento social e outras restri\u00e7\u00f5es, as pessoas tamb\u00e9m ter\u00e3o um novo olhar nas conex\u00f5es que realmente importam.<\/p>\n<p>Ap\u00f3s o bloqueio, as pessoas procurar\u00e3o celebrar esses relacionamentos e &#8220;os diamantes desempenhar\u00e3o um papel significativo nesse ritual&#8221;, observou ele. \u201cAp\u00f3s choques na demanda, descobrimos que as pessoas v\u00e3o desejar comprar menos, mas pe\u00e7as melhores. Enquanto nos distanciamos fisicamente, estamos cada vez mais pr\u00f3ximos dos relacionamentos que importam\u201d, explicou o executivo.<\/p>\n<p>Cleaver tamb\u00e9m citou sinais iniciais de recupera\u00e7\u00e3o na China, um importante mercado de joias. Com a flexibiliza\u00e7\u00e3o das pol\u00edticas de bloqueio, as pessoas est\u00e3o novamente visitando os distritos comerciais. &#8220;A demanda reprimida de casamentos atrasados \u200b\u200bcompactados em uma \u00fanica temporada, bem como compras pr\u00f3prias para recompensar as dificuldades superadas, est\u00e1 mostrando sinais de retirada do mercado chin\u00eas de diamantes da hiberna\u00e7\u00e3o de um m\u00eas&#8221;, observou Cleaver.<\/p>\n<p>A digitaliza\u00e7\u00e3o tamb\u00e9m ter\u00e1 um papel importante na maneira como os consumidores acessam os bens quando o mercado ressurgir do Covid-19. As tend\u00eancias que v\u00eam tomando forma antes da crise &#8211; cadeias de suprimentos digitais, uso de dados e intelig\u00eancia artificial, entre outras &#8211; se tornar\u00e3o mais relevantes para o futuro da ind\u00fastria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresa acredita que os compradores dever\u00e3o buscar pe\u00e7as especiais depois do fim do bloqueio Por\u00a0Gabriel Moura A pandemia de coronav\u00edrus mudar\u00e1 a maneira como as pessoas compram joias. \u00c9 muito prov\u00e1vel que comprem menos pe\u00e7as, mas escolham joias mais significativas, de acordo com a De Beers. Em uma carta aberta \u00e0 ind\u00fastria de diamantes, o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[858,478,419,3851,1132],"class_list":["post-17895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-comportamento","tag-consumo","tag-diamantes","tag-pandemia","tag-retomada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Beers aposta em joias significativas p\u00f3s-pandemia - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=17895\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers aposta em joias significativas p\u00f3s-pandemia - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Empresa acredita que os compradores dever\u00e3o buscar pe\u00e7as especiais depois do fim do bloqueio Por\u00a0Gabriel Moura A pandemia de coronav\u00edrus mudar\u00e1 a maneira como as pessoas compram joias. \u00c9 muito prov\u00e1vel que comprem menos pe\u00e7as, mas escolham joias mais significativas, de acordo com a De Beers. 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