{"id":17902,"date":"2020-05-22T15:44:01","date_gmt":"2020-05-22T18:44:01","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=17902"},"modified":"2020-05-27T12:18:12","modified_gmt":"2020-05-27T15:18:12","slug":"licoes-de-coco-chanel-no-pos-guerra","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=17902","title":{"rendered":"Li\u00e7\u00f5es de Coco Chanel no p\u00f3s-guerra"},"content":{"rendered":"

O que podemos aprender com uma das grifes mais desejadas do planeta e que j\u00e1 passou por outras crises<\/em><\/p>\n

Por\u00a0Pedro Superti<\/strong><\/p>\n

\"\"<\/p>\n

Em 1914, aconteceu a Primeira Guerra Mundial e isso mexeu com tudo no mundo. Abalou diretamente a economia e muitos neg\u00f3cios quebraram.<\/p>\n

Quando a guerra acabou, o mundo voltou \u00e0 sua base, as pessoas puderam voltar \u00e0s ruas e o clima de p\u00e2nico foi embora. As pessoas ficaram cheias de esperan\u00e7a por poder trabalhar e estudar.<\/p>\n

As mulheres tamb\u00e9m voltaram \u00e0 rotina normal, mas n\u00e3o voltaram \u00e0s mesmas. Foi atrav\u00e9s disso que a Chanel<\/strong> revolucionou seu mercado.<\/p>\n

Elas passaram dos longos vestidos para os modelos canelados. Sendo algo mais leve, mais clean e muitos elementos das roupas masculinas.<\/p>\n

A marca identificou a mudan\u00e7a de comportamento das mulheres e a partir disso criou roupas modernas, confort\u00e1veis, que eram bonitas e elegantes ao mesmo tempo.<\/p>\n

Nesse tempo a Coco Chanel<\/strong> observou tr\u00eas coisas:<\/p>\n

1. Reconheceu a mudan\u00e7a de Comportamento do Mercado antes dos demais.<\/strong><\/p>\n

Eles perceberam a mudan\u00e7a no comportamento das pessoas em um determinado per\u00edodo, reconheceram essa mudan\u00e7a e ajustaram a rota antes dos seus concorrentes.<\/p>\n

2. Criou solu\u00e7\u00f5es para a doen\u00e7a a longo prazo, n\u00e3o para um sintoma a curto prazo.<\/strong><\/p>\n

Isso \u00e9 um mundo de diferen\u00e7a na estrat\u00e9gia. A Chanel<\/strong> criou um novo mercado, uma nova categoria, um novo nicho, um novo estilo, um novo movimento.<\/p>\n

3. Educou o Mercado sobre os \u201cNovos Tempos\u201d. Eles educaram o mercado para as novas necessidades. Educaram o mercado para que as mulheres entendessem que era isso o que se estava usando.<\/strong><\/p>\n

Assim como eles passaram por grandes mudan\u00e7as naquele tempo, essa situa\u00e7\u00e3o de pandemia tamb\u00e9m nos for\u00e7a a mudar.<\/p>\n

J\u00e1 avan\u00e7amos 3 anos em 3 meses. O que era considerado diferencial nos neg\u00f3cios, n\u00e3o faz mais sentido. Por isso, \u00e9 preciso pensar: como se reinventar e se adaptar \u00e0 essa nova realidade?<\/p>\n

Essa \u00e9 a pergunta que pode mudar o direcionamento do seu neg\u00f3cio para um novo mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"

O que podemos aprender com uma das grifes mais desejadas do planeta e que j\u00e1 passou por outras crises Por\u00a0Pedro Superti Em 1914, aconteceu a Primeira Guerra Mundial e isso mexeu com tudo no mundo. Abalou diretamente a economia e muitos neg\u00f3cios quebraram. Quando a guerra acabou, o mundo voltou \u00e0 sua base, as pessoas […]<\/p>\n","protected":false},"author":1,"featured_media":17903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[491,605,3761,3959,3958,195,259,471],"class_list":["post-17902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-chanel","tag-crise","tag-diferencial","tag-guerra","tag-licoes","tag-luxo","tag-marca","tag-mercado"],"yoast_head":"\nLi\u00e7\u00f5es de Coco Chanel no p\u00f3s-guerra - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=17902\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Li\u00e7\u00f5es de Coco Chanel no p\u00f3s-guerra - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"O que podemos aprender com uma das grifes mais desejadas do planeta e que j\u00e1 passou por outras crises Por\u00a0Pedro Superti Em 1914, aconteceu a Primeira Guerra Mundial e isso mexeu com tudo no mundo. 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