{"id":17943,"date":"2020-05-29T15:52:44","date_gmt":"2020-05-29T18:52:44","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=17943"},"modified":"2020-05-29T15:52:44","modified_gmt":"2020-05-29T18:52:44","slug":"5-dicas-de-gestao-para-pequenos-negocios-enfrentarem-o-coronavirus","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=17943","title":{"rendered":"5 dicas de gest\u00e3o para pequenos neg\u00f3cios enfrentarem o coronav\u00edrus"},"content":{"rendered":"<p><em>Confira ideias para implantar j\u00e1 na sua empresa<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17944\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/05\/capa_-45.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/05\/capa_-45.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/05\/capa_-45-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/05\/capa_-45-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>A crise econ\u00f4mica provocada pela pandemia do coronav\u00edrus tem causado enormes preju\u00edzos \u00e0 economia global e atingido a sa\u00fade das empresas, que se veem diante de uma queda do volume de vendas.<\/p>\n<p>Para ajudar os pequenos neg\u00f3cios a superar esse momento, o <strong>Sebrae<\/strong> est\u00e1 desenvolvendo um conjunto de solu\u00e7\u00f5es voltadas a atender a cada um dos segmentos mais atingidos. De acordo com o gerente de Relacionamento com o Cliente, Enio Pinto, a crise pode ser uma oportunidade para o empreendedor criar solu\u00e7\u00f5es inovadoras, que contribuam com o desenvolvimento e a profissionaliza\u00e7\u00e3o do neg\u00f3cio.<\/p>\n<p>\u201cNo passado, as grandes empresas engoliam as pequenas. Hoje, n\u00f3s vemos que s\u00e3o as empresas mais \u00e1geis que superam as mais lentas. E, nesse sentido, o pequeno neg\u00f3cio tem mais agilidade e pode se adequar mais rapidamente e dar respostas mais r\u00e1pidas, no contexto de crise\u201d, comenta.<\/p>\n<p>Segundo o especialista, a crise \u00e9 causada fundamentalmente por um problema de caixa. Na medida em que a popula\u00e7\u00e3o se v\u00ea for\u00e7ada a circular menos e evita sair de casa, o consumo de produtos e servi\u00e7os tende a ter uma queda significativa.<\/p>\n<p>\u201cSe o problema \u00e9 de caixa, a gente precisa buscar o equil\u00edbrio. Isso passa por tentar refor\u00e7ar as receitas, por um lado e reduzir os custos de outro\u201d, diz o gerente.<\/p>\n<p>Confira cinco dicas que ele deu para aumentar as vendas e reduzir os custos no momento de crise:<\/p>\n<p><strong>1.\u00a0 M\u00eddias Sociais<\/strong><\/p>\n<p>No momento em que o cliente se retraiu e est\u00e1 praticamente recluso em casa, os donos de pequenos neg\u00f3cios precisam usar ferramentas digitais para chegar at\u00e9 o p\u00fablico. Uma solu\u00e7\u00e3o r\u00e1pida e de baixo custo \u00e9 investir na cria\u00e7\u00e3o de perfis da empesa nas principais m\u00eddias sociais (Instagram e Facebook).<\/p>\n<p><strong>2. Plataformas de vendas online<\/strong><\/p>\n<p>Se a sua empresa ainda n\u00e3o conta com ferramentas de venda online, esse \u00e9 o momento de tomar essa atitude. Avalie qual das diferentes plataformas dispon\u00edveis no mercado mais se adequa \u00e0s suas necessidades.<\/p>\n<p><strong>3. Delivery<\/strong><\/p>\n<p>Prestadores de servi\u00e7o e neg\u00f3cios de alimenta\u00e7\u00e3o fora do lar come\u00e7am a sofrer com a aus\u00eancia de clientes. Neste caso, \u00e9 melhor o empres\u00e1rio se adequar para pagar as taxas cobradas pelos aplicativos de delivery do que n\u00e3o vender nada.<\/p>\n<p><strong>4. Avalie custos<\/strong><\/p>\n<p>\u00c9 fundamental que o empreendedor conhe\u00e7a profundamente os custos da sua empresa e seja capaz de avaliar quais s\u00e3o aqueles imprescind\u00edveis para manter o neg\u00f3cio operando. Em um contexto de queda do faturamento, ele precisa priorizar aqueles que s\u00e3o realmente fundamentais e cortar ou reduzir os demais.<\/p>\n<p><strong>5. Negocie com fornecedores<\/strong><\/p>\n<p>Com a queda do faturamento, voc\u00ea vai precisar negociar com seus fornecedores um melhor prazo para cumprir seus compromissos. Essa negocia\u00e7\u00e3o pode trazer o f\u00f4lego necess\u00e1rio para manter em dia aqueles gastos e despesas que n\u00e3o podem ser adiados.<\/p>\n<p><a href=\"https:\/\/m.sebrae.com.br\/sites\/PortalSebrae\/artigos\/5-dicas-de-gestao-para-pequenos-negocios-enfrentarem-o-coronavirus,7a16237044fe0710VgnVCM1000004c00210aRCRD\" target=\"_blank\" rel=\"noopener\"><strong>Fonte<\/strong><\/a>: Sebrae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confira ideias para implantar j\u00e1 na sua empresa A crise econ\u00f4mica provocada pela pandemia do coronav\u00edrus tem causado enormes preju\u00edzos \u00e0 economia global e atingido a sa\u00fade das empresas, que se veem diante de uma queda do volume de vendas. Para ajudar os pequenos neg\u00f3cios a superar esse momento, o Sebrae est\u00e1 desenvolvendo um conjunto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[3829,218,196,363,633],"class_list":["post-17943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-coronavirus","tag-gestao","tag-midias-sociais","tag-vendas","tag-vendas-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 dicas de gest\u00e3o para pequenos neg\u00f3cios enfrentarem o coronav\u00edrus - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=17943\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 dicas de gest\u00e3o para pequenos neg\u00f3cios enfrentarem o coronav\u00edrus - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Confira ideias para implantar j\u00e1 na sua empresa A crise econ\u00f4mica provocada pela pandemia do coronav\u00edrus tem causado enormes preju\u00edzos \u00e0 economia global e atingido a sa\u00fade das empresas, que se veem diante de uma queda do volume de vendas. 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