{"id":18016,"date":"2020-06-05T15:09:43","date_gmt":"2020-06-05T18:09:43","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=18016"},"modified":"2020-06-05T15:09:43","modified_gmt":"2020-06-05T18:09:43","slug":"como-o-comercio-eletronico-e-o-instagram-estao-ajudando-as-joalherias-a-vender-nessa-pandemia","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=18016","title":{"rendered":"Como o com\u00e9rcio eletr\u00f4nico e o Instagram est\u00e3o ajudando as joalherias a vender nessa pandemia"},"content":{"rendered":"<p><em>Com lojas fechadas e consumidores confinados, a internet tomou a dianteira das vendas de joias<\/em><\/p>\n<p><strong>Por Gabriel Moura<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18017\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/06\/capa_-15.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/06\/capa_-15.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/06\/capa_-15-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/06\/capa_-15-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>A pandemia do COVID-19 fechou shoppings e lojas, fez o consumidor ter medo de gastar, mas joalherias americanas vem declarando que est\u00e3o conseguindo se virar melhor do que o esperado. Segundo especialistas no mercado joalheiros, as joias s\u00e3o uma compra muito pessoal e as pessoas ainda est\u00e3o sendo benevolentes consigo pr\u00f3prias, adquirindo mimos que sempre sonharam. \u00c9 uma forma de se compensar pelo sofrimento imposto pela pandemia.<\/p>\n<p>Muitos varejistas tiveram queda acentuada na receita com as lojas fechadas. Por outro lado, viram um aumento em nas vendas online e diminui\u00e7\u00e3o dos custos, o que em muitos casos, representou aumento no lucro l\u00edquido.<\/p>\n<p>Algumas empresas realocaram o time de vendas para interagir com os consumidores pelo Instagram. O resultado foi um aumento nas vendas. Os profissionais se dedicaram a envolver os clientes por meio de bate-papos por videoconfer\u00eancia, e-mails, telefonemas, fornecendo solu\u00e7\u00f5es personalizadas e at\u00e9 aulas sobre o produto.<\/p>\n<p>Em termos de neg\u00f3cios, a pandemia provou ser um acelerador da chama j\u00e1 brilhante das vendas omnichannel, recompensando as empresas que adotaram a venda n\u00e3o apenas por meio do com\u00e9rcio eletr\u00f4nico, mas tamb\u00e9m diretamente no Instagram.<\/p>\n<p>A Reinstein Ross, sediada na cidade de Nova York, \u00e9 um exemplo de sucesso de vendas online. A joalheria\u00a0 passou por um per\u00edodo de adapta\u00e7\u00e3o ao novo neg\u00f3cio com o coronav\u00edrus, mas encontrou uma vantagem em meio \u00e0 interrup\u00e7\u00e3o.<\/p>\n<p>Segundo a gerente da empresa as vendas diretas triplicaram. Embora a maioria dos clientes prefira entrar na loja para comprar e experimentar joias, eles est\u00e3o se sentindo mais confort\u00e1veis \u200b\u200bcom as compras on-line e conversando com a equipe de vendas para tomar decis\u00f5es de compra mais assertivas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com lojas fechadas e consumidores confinados, a internet tomou a dianteira das vendas de joias Por Gabriel Moura A pandemia do COVID-19 fechou shoppings e lojas, fez o consumidor ter medo de gastar, mas joalherias americanas vem declarando que est\u00e3o conseguindo se virar melhor do que o esperado. Segundo especialistas no mercado joalheiros, as joias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[858,478,191,822,364,363],"class_list":["post-18016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-comportamento","tag-consumo","tag-e-commerce","tag-online","tag-varejo","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como o com\u00e9rcio eletr\u00f4nico e o Instagram est\u00e3o ajudando as joalherias a vender nessa pandemia - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=18016\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o com\u00e9rcio eletr\u00f4nico e o Instagram est\u00e3o ajudando as joalherias a vender nessa pandemia - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Com lojas fechadas e consumidores confinados, a internet tomou a dianteira das vendas de joias Por Gabriel Moura A pandemia do COVID-19 fechou shoppings e lojas, fez o consumidor ter medo de gastar, mas joalherias americanas vem declarando que est\u00e3o conseguindo se virar melhor do que o esperado. 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