{"id":18165,"date":"2020-06-23T16:17:31","date_gmt":"2020-06-23T19:17:31","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=18165"},"modified":"2020-06-23T16:17:31","modified_gmt":"2020-06-23T19:17:31","slug":"pesquisa-revela-que-consumidores-procurarao-presentes-que-sejam-significativos-no-proximo-natal","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=18165","title":{"rendered":"Pesquisa revela que consumidores procurar\u00e3o presentes que sejam significativos no pr\u00f3ximo Natal"},"content":{"rendered":"<p><em>Estudo da De Beers aponta comportamento dos consumidores para esse final de ano<\/em><\/p>\n<p><strong>Por Gabriel Moura<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18168\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/06\/capa_-45.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/06\/capa_-45.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/06\/capa_-45-360x256.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/06\/capa_-45-570x405.jpg 570w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>Para entender como os consumidores ir\u00e3o se comportar ap\u00f3s a pandemia, a <strong>De Beers<\/strong> vem realizando pesquisas quantitativas que podem ajudar a nortear os pr\u00f3ximos passos das joalherias.<\/p>\n<p>De acordo com a pesquisa, o confinamento fez com que as pessoas de todo o mundo reavaliassem aspectos importantes de suas vidas e refor\u00e7aram o valor dos relacionamentos pessoais. O estudo aponta que 90% dos entrevistados disseram que procurar\u00e3o presentes de Natal que sejam significativos e que mantenham seu valor ao longo do tempo, como joias.<\/p>\n<p>Os diamantes s\u00e3o considerados grandes trunfos das joalherias, pois ter\u00e3o um papel \u00fanico a desempenhar na vida das pessoas em um mundo p\u00f3s-bloqueio, principalmente entre as que procuram celebrar seus relacionamentos de modo mais significativos.<\/p>\n<p>Outro dado importante coletado no estudo \u00e9 o fato de que os consumidores desejam continuar se sentindo conectados. Muitos consumidores indicaram que a quarentena teve alguns efeitos positivos em suas vidas &#8211; gastando mais tempo com a fam\u00edlia e menos tempo pendulares, deixando-os gratos pelas coisas que costumavam considerar como garantidas.<\/p>\n<p>Para os entrevistados que j\u00e1 possu\u00edam joias com diamantes, a maioria disse que continuam a us\u00e1-las enquanto se protegem, principalmente porque costumam nunca tir\u00e1-las e porque as faz se sentirem conectadas a algu\u00e9m.<\/p>\n<p>Sobre gastos futuros, 45% dos entrevistados disseram que provavelmente ir\u00e3o comprar menos coisas, mas investir\u00e3o mais em pe\u00e7as de melhor qualidade e significados mais profundos. O estudo mostrou ainda que os consumidores se sentem mais seguros em comprar joias pela internet, mas ainda assim gostariam de conferir pessoalmente as pe\u00e7as em seu joalheiro de confian\u00e7a, caso fosse poss\u00edvel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo da De Beers aponta comportamento dos consumidores para esse final de ano Por Gabriel Moura Para entender como os consumidores ir\u00e3o se comportar ap\u00f3s a pandemia, a De Beers vem realizando pesquisas quantitativas que podem ajudar a nortear os pr\u00f3ximos passos das joalherias. De acordo com a pesquisa, o confinamento fez com que as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[858,707,419,3851,769,1132],"class_list":["post-18165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-comportamento","tag-de-beers","tag-diamantes","tag-pandemia","tag-pesquisa","tag-retomada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pesquisa revela que consumidores procurar\u00e3o presentes que sejam significativos no pr\u00f3ximo Natal - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=18165\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa revela que consumidores procurar\u00e3o presentes que sejam significativos no pr\u00f3ximo Natal - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Estudo da De Beers aponta comportamento dos consumidores para esse final de ano Por Gabriel Moura Para entender como os consumidores ir\u00e3o se comportar ap\u00f3s a pandemia, a De Beers vem realizando pesquisas quantitativas que podem ajudar a nortear os pr\u00f3ximos passos das joalherias. 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