{"id":18668,"date":"2020-08-14T17:20:55","date_gmt":"2020-08-14T20:20:55","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=18668"},"modified":"2020-08-14T17:20:55","modified_gmt":"2020-08-14T20:20:55","slug":"conheca-a-hoop-primeiro-e-commerce-de-alta-joalheria-do-brasil","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=18668","title":{"rendered":"Conhe\u00e7a a HOOP, primeiro e-commerce de alta joalheria do Brasil"},"content":{"rendered":"<p><em>Com quase 20 marcas brasileiras em seu portf\u00f3lio, a plataforma aposta em conceitos como slow fashion e slow design e na produ\u00e7\u00e3o on demand<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18669\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/08\/capa_-21.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/08\/capa_-21.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/08\/capa_-21-360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>Que tal uma plataforma que re\u00fana as marcas brasileiras mais relevantes de joias para voc\u00ea comprar on-line e receber em casa? Pois bem-vinda a <strong>HOOP<\/strong>, primeiro e-commerce multimarcas do pa\u00eds voltado exclusivamente \u00e0 alta joalheria. \u201cA joalheria autoral brasileira \u00e9 muito rica, mas precisa ser desmistificada e se tornar mais pr\u00f3xima das pessoas\u201d, conta Luciana Peringer, fundadora e curadora do site.<\/p>\n<p>Com a pandemia da COVID-19, Luciana diz ter percebido uma virada definitiva no modo de consumir luxo. \u201cAs pessoas est\u00e3o come\u00e7ando a dar ainda mais valor ao design, \u00e0quilo que \u00e9 feito artesanalmente e em baixa escala\u201d, explica.<\/p>\n<p>Desde o seu lan\u00e7amento, em dezembro do ano passado, o e-commerce segue conceitos como slow fashion e slow design e opera com estoques limitados e produ\u00e7\u00e3o on demand. \u201cExclusividade n\u00e3o \u00e9 algo necessariamente relacionada apenas a pre\u00e7o, mas tamb\u00e9m \u00e0 forma como a joia \u00e9 produzida\u201d, afirma.<\/p>\n<p>Com quase 20 nomes em seu portf\u00f3lio, a <strong>HOOP<\/strong> concentra designers de todo o pa\u00eds para mostrar como a diversidade criativa e de mat\u00e9rias-primas pode fazer a diferen\u00e7a em timeless pieces. Nessa sele\u00e7\u00e3o, est\u00e3o marcas como a ANK (label brasileira presente tamb\u00e9m nos Estados Unidos), as ga\u00fachas Eduarda Brunelli e Luciana Ceratti, as paulistas Daniela Kury, Paula Curiacos, LIEV e Latitude Jewelry e as catarinenses Fabi Jorge e Viviany Amorim.<\/p>\n<p><strong>Fonte<\/strong>: <a href=\"https:\/\/vogue.globo.com\/Apresenta\/noticia\/2020\/07\/conheca-hoop-primeiro-e-commerce-de-alta-joalheria-do-brasil.html\" target=\"_blank\" rel=\"noopener noreferrer\">Vogue<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com quase 20 marcas brasileiras em seu portf\u00f3lio, a plataforma aposta em conceitos como slow fashion e slow design e na produ\u00e7\u00e3o on demand Que tal uma plataforma que re\u00fana as marcas brasileiras mais relevantes de joias para voc\u00ea comprar on-line e receber em casa? Pois bem-vinda a HOOP, primeiro e-commerce multimarcas do pa\u00eds voltado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[409,191,201,862,195,4061],"class_list":["post-18668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-design","tag-e-commerce","tag-joias","tag-loja-virtual","tag-luxo","tag-slow-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a a HOOP, primeiro e-commerce de alta joalheria do Brasil - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=18668\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conhe\u00e7a a HOOP, primeiro e-commerce de alta joalheria do Brasil - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Com quase 20 marcas brasileiras em seu portf\u00f3lio, a plataforma aposta em conceitos como slow fashion e slow design e na produ\u00e7\u00e3o on demand Que tal uma plataforma que re\u00fana as marcas brasileiras mais relevantes de joias para voc\u00ea comprar on-line e receber em casa? 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