{"id":19571,"date":"2020-12-01T12:45:16","date_gmt":"2020-12-01T15:45:16","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=19571"},"modified":"2020-12-01T12:56:46","modified_gmt":"2020-12-01T15:56:46","slug":"vendas-no-varejo-na-black-friday-recuam-145-mostra-icva-e-commerce-cresce-21","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=19571","title":{"rendered":"Vendas no varejo na Black Friday recuam 14,5%, mostra ICVA; e-commerce cresce 21%"},"content":{"rendered":"<figure id=\"attachment_19572\" aria-describedby=\"caption-attachment-19572\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-19572 size-full\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/12\/blacknews.gif\" alt=\"\" width=\"586\" height=\"416\" \/><figcaption id=\"caption-attachment-19572\" class=\"wp-caption-text\">Na vis\u00e3o do superintendente-executivo de Intelig\u00eancia da Cielo, Gabriel Mariotto, o crescimento das vendas online est\u00e1 relacionado com a maior familiaridade das pessoas em comprar pela internet (Imagem: Unsplash\/@cardmapr)<\/figcaption><\/figure>\n<p>Na vis\u00e3o do superintendente-executivo de Intelig\u00eancia da <strong>Cielo<\/strong>, Gabriel Mariotto, o crescimento das vendas online est\u00e1 relacionado com a maior familiaridade das pessoas em comprar pela internet<\/p>\n<p>O faturamento nominal das vendas no varejo mostrou retra\u00e7\u00e3o de 14,5% na sexta-feira da \u2018Black Friday\u2019, em rela\u00e7\u00e3o a per\u00edodo equivalente do ano anterior, de acordo com o <strong>\u00cdndice Cielo de Varejo Ampliado<\/strong> (ICVA), que monitora 1,5 milh\u00e3o de varejistas credenciados \u00e0 empresa de meios de pagamentos.<\/p>\n<p>Tal desempenho refletiu principalmente o decl\u00ednio de 25,5% nas vendas no varejo f\u00edsico, ainda afetado pela pandemia de Covid-19, enquanto o com\u00e9rcio eletr\u00f4nico apurou alta de 21,2% ano a ano, conforme n\u00fameros divulgados neste s\u00e1bado pela <strong>Cielo<\/strong>.<\/p>\n<p>Na vis\u00e3o do superintendente-executivo de Intelig\u00eancia da <strong>Cielo<\/strong>, Gabriel Mariotto, o crescimento das vendas online est\u00e1 relacionado com a maior familiaridade das pessoas em comprar pela internet.<\/p>\n<p>\u201cDesde o in\u00edcio da pandemia, com as medidas de isolamento, as pessoas buscaram o e-commerce para realizar compras. Essa mudan\u00e7a de comportamento se reflete nos resultados da Black Friday, uma data tradicionalmente mais forte nesse canal\u201d afirmou Mariotto, em nota.<\/p>\n<p>O destaque no per\u00edodo ficou para o segmento de materiais de constru\u00e7\u00e3o, com alta de 9,9% ano a ano, enquanto o setor de turismo e transporte apurou uma retra\u00e7\u00e3o de 50,7% na compara\u00e7\u00e3o com per\u00edodo equivalente de 2019.<\/p>\n<p>No per\u00edodo acumulado da Black Friday, de 26 a 27 de novembro, tamb\u00e9m em termos nominais, o faturamento total caiu de 8,6% em rela\u00e7\u00e3o ao per\u00edodo de 28 a 29 de novembro de 2019, com o varejo f\u00edsico caindo 17,5% e o e-commerce mostrando expans\u00e3o de 25,7%.<\/p>\n<p>Mais uma vez, as vendas de materiais de constru\u00e7\u00e3o mostraram melhor desempenho, com eleva\u00e7\u00e3o de 18%, enquanto as vendas relacionadas a turismo e transporte apresentaram uma contra\u00e7\u00e3o de 46,4%.<\/p>\n<p><strong>Fonte<\/strong>: <a href=\"https:\/\/www.moneytimes.com.br\/vendas-no-varejo-na-black-friday-recuam-145-mostra-icva-e-commerce-cresce-21\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moneytimes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na vis\u00e3o do superintendente-executivo de Intelig\u00eancia da Cielo, Gabriel Mariotto, o crescimento das vendas online est\u00e1 relacionado com a maior familiaridade das pessoas em comprar pela internet O faturamento nominal das vendas no varejo mostrou retra\u00e7\u00e3o de 14,5% na sexta-feira da \u2018Black Friday\u2019, em rela\u00e7\u00e3o a per\u00edodo equivalente do ano anterior, de acordo com o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[774,191,1132,364,363],"class_list":["post-19571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-black-friday","tag-e-commerce","tag-retomada","tag-varejo","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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