{"id":19625,"date":"2020-12-10T16:04:53","date_gmt":"2020-12-10T19:04:53","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=19625"},"modified":"2020-12-10T16:04:53","modified_gmt":"2020-12-10T19:04:53","slug":"fim-de-ano-traz-esperanca-para-joalheiros-de-todo-o-mundo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=19625","title":{"rendered":"Fim de ano traz esperan\u00e7a para joalheiros de todo o mundo"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">A expectativa \u00e9 de alta de vendas para as festas de fim de ano<\/span><\/em><\/p>\n<p><strong><em>Por Clara Lemos<\/em><\/strong><\/p>\n<figure id=\"attachment_19626\" aria-describedby=\"caption-attachment-19626\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-19626\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/12\/feninjer-expectativa-fim-de-ano-joalheria.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/12\/feninjer-expectativa-fim-de-ano-joalheria.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2020\/12\/feninjer-expectativa-fim-de-ano-joalheria-360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-19626\" class=\"wp-caption-text\">Cr\u00e9dito: Pexel.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">De modo geral, em diversas partes do globo, os varejistas de joias est\u00e3o esperan\u00e7osos com as vendas de Natal e ano novo, pois o dinheiro que os consumidores gastariam com viagens ou restaurantes poder\u00e1 ser investido em presentes como joias finas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em pesquisa recente, joalheiros de Nova York e Boston revelaram alta nas vendas da Black Friday, e atribuem isso ao cen\u00e1rio de incerteza que estamos vivendo. Essa incerteza \u00e9 real\u00e7ada neste momento pois o consumidor n\u00e3o sabe o qu\u00ea esperar em rela\u00e7\u00e3o \u00e0 alta de casos de Covid-19 durante a temporada de f\u00e9rias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a expectativa \u00e9 de que as vendas em joalherias presenciais suba, uma vez que os consumidores temem poss\u00edveis atrasos no envio e chegada de suas mercadorias com tantas pessoas comprando online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim como no Brasil, ao cen\u00e1rio de incertezas soma-se o fato de que os consumidores temem o fechamento dos com\u00e9rcios nos pr\u00f3ximos meses, preferindo realizar suas compras o mais r\u00e1pido poss\u00edvel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As joalherias adotaram estrat\u00e9gias de vendas no per\u00edodo de pandemia que se mostraram bem sucedidas, como otimizar os sites para vendas, promo\u00e7\u00f5es de linhas espec\u00edficas, como brincos, e atendimento presencial por agendamento, al\u00e9m, claro, do marketing digital. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A expectativa \u00e9 de alta de vendas para as festas de fim de ano Por Clara Lemos De modo geral, em diversas partes do globo, os varejistas de joias est\u00e3o esperan\u00e7osos com as vendas de Natal e ano novo, pois o dinheiro que os consumidores gastariam com viagens ou restaurantes poder\u00e1 ser investido em presentes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[582,4198,2542,2673],"class_list":["post-19625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao","tag-atendimento","tag-expectativa-de-vendas","tag-fim-de-ano","tag-varejo-de-joias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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