{"id":19865,"date":"2021-01-27T20:24:44","date_gmt":"2021-01-27T23:24:44","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=19865"},"modified":"2021-01-27T20:24:44","modified_gmt":"2021-01-27T23:24:44","slug":"o-novo-normal-na-industria-de-diamantes","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=19865","title":{"rendered":"O novo normal na ind\u00fastria de diamantes"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Influ\u00eancias dos h\u00e1bitos da pandemia e a cont\u00ednua recupera\u00e7\u00e3o do setor moldar\u00e3o o mercado de diamantes em 2021<\/span><\/i><\/p>\n<p><strong><em>Por Clara Lemos<\/em><\/strong><\/p>\n<figure id=\"attachment_19866\" aria-describedby=\"caption-attachment-19866\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-19866\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/01\/capa-comprar-diamante-.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/01\/capa-comprar-diamante-.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/01\/capa-comprar-diamante--360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-19866\" class=\"wp-caption-text\">Foto: Pexels e Unsplash<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Com a esperan\u00e7a que a vacina da Covid-19 est\u00e1 trazendo para o mundo, o mercado de diamantes est\u00e1 se recuperando de forma comedida. As tend\u00eancias para o mercado esse ano ter\u00e3o influ\u00eancias dos novos h\u00e1bitos adquiridos na pandemia e recupera\u00e7\u00e3o cont\u00ednua. As reuni\u00f5es virtuais, marketing digital, e-commerce, mais aten\u00e7\u00e3o \u00e0 sustentabilidade e rastreabilidade dar\u00e3o o tom do com\u00e9rcio global de diamantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O mercado mundial de diamantes sofreu baixas na pandemia, uma vez que bloqueios e medidas de distanciamento social restringiram o fluxo usual do com\u00e9rcio. Feiras de exibi\u00e7\u00e3o e envios de encomendas foram prejudicadas por essas medidas, e as f\u00e1bricas operaram de maneira enxuta. Com isso, o mercado sofreu baixa de 80% no n\u00famero de vendas, porcentagem muito expressiva para o setor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas apesar das baixas que a crise causou, o mercado de diamantes percebeu que poderia melhorar sua log\u00edstica. Com o impedimento de enviar o diamante a longas dist\u00e2ncias, como acontecia anteriormente, os varejistas de diamantes observaram que o processo poderia ser simplificado por meio de plataformas online, que s\u00e3o eficientes e econ\u00f4micas. Essa \u00e9 uma tend\u00eancia que certamente permanecer\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas uma das principais caracter\u00edsticas do com\u00e9rcio de diamantes \u00e9 ser baseado na confian\u00e7a e no relacionamento, valores dif\u00edceis de cultivar apenas no online. Por isso, a tend\u00eancia do com\u00e9rcio ser\u00e1 funcionar de forma h\u00edbrida, com feiras presenciais para estabelecer contatos e avaliar mercadorias, e o conforto e comodidade de realizar compras em casa, por meio de plataformas digitais.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influ\u00eancias dos h\u00e1bitos da pandemia e a cont\u00ednua recupera\u00e7\u00e3o do setor moldar\u00e3o o mercado de diamantes em 2021 Por Clara Lemos Com a esperan\u00e7a que a vacina da Covid-19 est\u00e1 trazendo para o mundo, o mercado de diamantes est\u00e1 se recuperando de forma comedida. As tend\u00eancias para o mercado esse ano ter\u00e3o influ\u00eancias dos novos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6,101],"tags":[4255,419,4254,366],"class_list":["post-19865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao","category-metais-e-gemas","tag-comercio-virtual","tag-diamantes","tag-mercado-de-diamantes","tag-recuperacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O novo normal na ind\u00fastria de diamantes - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=19865\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O novo normal na ind\u00fastria de diamantes - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Influ\u00eancias dos h\u00e1bitos da pandemia e a cont\u00ednua recupera\u00e7\u00e3o do setor moldar\u00e3o o mercado de diamantes em 2021 Por Clara Lemos Com a esperan\u00e7a que a vacina da Covid-19 est\u00e1 trazendo para o mundo, o mercado de diamantes est\u00e1 se recuperando de forma comedida. As tend\u00eancias para o mercado esse ano ter\u00e3o influ\u00eancias dos novos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=19865\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T23:24:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/01\/capa-comprar-diamante-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rach Fornis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rach Fornis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=19865#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=19865\"},\"author\":{\"name\":\"Rach Fornis\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/7a97dfcd226bc9ca7ba0996ef50cb8c6\"},\"headline\":\"O novo normal na ind\u00fastria de diamantes\",\"datePublished\":\"2021-01-27T23:24:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=19865\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=19865#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/capa-comprar-diamante-.jpg\",\"keywords\":[\"com\u00e9rcio virtual\",\"diamantes\",\"mercado de diamantes\",\"recupera\u00e7\u00e3o\"],\"articleSection\":[\"Gest\u00e3o\",\"Metais &amp; 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