{"id":19868,"date":"2021-01-27T20:35:44","date_gmt":"2021-01-27T23:35:44","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=19868"},"modified":"2021-01-27T20:35:44","modified_gmt":"2021-01-27T23:35:44","slug":"e-commerce-de-joias-adota-selo-de-carbono-neutro-no-setor-de-logistica","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=19868","title":{"rendered":"E-commerce de joias adota selo de carbono neutro no setor de log\u00edstica"},"content":{"rendered":"

Certifica\u00e7\u00e3o compensa a emiss\u00e3o de g\u00e1s poluente durante entregas das compras com a\u00e7\u00f5es ambientais.<\/span><\/em><\/p>\n

Por Max Tavares<\/em><\/strong><\/p>\n

\"\"
Foto: G1<\/figcaption><\/figure>\n

O setor de log\u00edstica de e-commerce est\u00e1 usando uma nova estrat\u00e9gia para se aproximar dos clientes: o selo de carbono neutro, que compensa a emiss\u00e3o de g\u00e1s poluente com uma a\u00e7\u00e3o ambiental.<\/span><\/p>\n

Pouca gente se d\u00e1 conta, mas fazer uma compra pela internet sem sair de casa tamb\u00e9m gera polui\u00e7\u00e3o. A maioria dos ve\u00edculos usados na entrega emite gases do efeito estufa.<\/span><\/p>\n

A empres\u00e1ria Stephanie Stein, dona de um e-commerce de joias, investiu no marketing verde. Uma das certifica\u00e7\u00f5es que ela exibe no site \u00e9 o selo de carbono neutro.<\/span><\/p>\n

\u201cAdquiri o selo de reciclagem e encontrei o selo de neutraliza\u00e7\u00e3o para compensar frete da produ\u00e7\u00e3o de minhas pe\u00e7a\u201d, conta Stephanie.<\/span><\/p>\n

O selo foi lan\u00e7ado pela startup do Daniel Drapac, que comercializa softwares de gest\u00e3o para e-commerces.<\/span><\/p>\n

\u201cO selo significa que naquela compra, o que foi gerado de emiss\u00e3o de CO2 eu tive a contra partida de comprar a quantidade de cr\u00e9dito para compensar isso\u201d, explica Daniel.<\/span><\/p>\n

Diferencial verde<\/strong><\/p>\n

O selo \u00e9 bom para o meio ambiente, bom para as vendas e virou um diferencial na hora de conquistar clientes para um e-commerce. Com a certifica\u00e7\u00e3o, a empresa mostra que investe em entrega consciente e num futuro mais verde.<\/span><\/p>\n

Todo CO2 emitido pela empresa ou pela sua log\u00edstica \u00e9 quantificado e compensado, na mesma propor\u00e7\u00e3o, em uma a\u00e7\u00e3o ambiental, como preserva\u00e7\u00e3o florestal ou reflorestamento.<\/span><\/p>\n

A emiss\u00e3o de uma tonelada de CO2, por exemplo, equivale ao plantio e crescimento de seis \u00e1rvores por 15 a 20 anos.<\/span><\/p>\n

Durante a pandemia, a procura pela certifica\u00e7\u00e3o de carbono neutro subiu 40%. O faturamento da startup este ano pode chegar a R$ 3 milh\u00f5es.<\/span><\/p>\n

\u201c\u00c9 impressionante como \u00e9 um produto que tem apelo, independente do tamanho do neg\u00f3cio. Temos clientes como pequenos artes\u00e3os, que pensam nessa cadeia limpa, e grandes empresas nacionais com volume de entrega. \u00c9 bom para o pequeno e para empresa grande\u201d, afirma Daniel.<\/span><\/p>\n

O selo foi criado em parceria com uma consultoria de sustentabilidade. Ela recebe os cr\u00e9ditos e repassa para algum projeto ambiental certificado pelo Protocolo de Kyoto.<\/span><\/p>\n

O cr\u00e9dito de carbono \u00e9 cobrado no frete, gira em torno de R$1,60 e pode ser pago pelo cliente ou pela empresa, como o e-commerce de joias da Stephanie faz.<\/span><\/p>\n

Com o transporte consciente, a empresa quer diminuir a emiss\u00e3o de carbono em at\u00e9 20%.<\/span><\/p>\n

\u201cEmpresas que se preocupam com isso a m\u00e9dio e longo prazo v\u00e3o ter mais valor agregado. \u00c9 cuidar da nossa pedra mais preciosa que \u00e9 o planeta. N\u00e3o tem planeta reserva, temos que cuidar agora\u201d, diz Stephanie.<\/span><\/p>\n

Fonte: G1<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Certifica\u00e7\u00e3o compensa a emiss\u00e3o de g\u00e1s poluente durante entregas das compras com a\u00e7\u00f5es ambientais. Por Max Tavares O setor de log\u00edstica de e-commerce est\u00e1 usando uma nova estrat\u00e9gia para se aproximar dos clientes: o selo de carbono neutro, que compensa a emiss\u00e3o de g\u00e1s poluente com uma a\u00e7\u00e3o ambiental. Pouca gente se d\u00e1 conta, mas […]<\/p>\n","protected":false},"author":2,"featured_media":19869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[463,4256,191,201,1418,4257,973],"class_list":["post-19868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-carbono","tag-certificado","tag-e-commerce","tag-joias","tag-parceria","tag-selo","tag-sustentabilidade"],"yoast_head":"\nE-commerce de joias adota selo de carbono neutro no setor de log\u00edstica - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=19868\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce de joias adota selo de carbono neutro no setor de log\u00edstica - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Certifica\u00e7\u00e3o compensa a emiss\u00e3o de g\u00e1s poluente durante entregas das compras com a\u00e7\u00f5es ambientais. 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Por Max Tavares O setor de log\u00edstica de e-commerce est\u00e1 usando uma nova estrat\u00e9gia para se aproximar dos clientes: o selo de carbono neutro, que compensa a emiss\u00e3o de g\u00e1s poluente com uma a\u00e7\u00e3o ambiental. 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