{"id":20083,"date":"2021-02-22T14:48:16","date_gmt":"2021-02-22T17:48:16","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=20083"},"modified":"2021-02-22T14:48:16","modified_gmt":"2021-02-22T17:48:16","slug":"como-alcancar-clientes-por-meio-do-marketing-digital-2","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=20083","title":{"rendered":"Como alcan\u00e7ar clientes por meio do Marketing Digital"},"content":{"rendered":"<p><em>O investimento em presen\u00e7a digital \u00e9 fundamental para o sucesso de uma marca hoje<\/em><\/p>\n<p><em><strong>Por Clara Lemos<\/strong><\/em><\/p>\n<figure id=\"attachment_20084\" aria-describedby=\"caption-attachment-20084\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-20084\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/Materia_Marketing.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/Materia_Marketing.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/Materia_Marketing-360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-20084\" class=\"wp-caption-text\">Foto: Pixabay<\/figcaption><\/figure>\n<p>A maioria das marcas atuais sabem que ter uma presen\u00e7a online de sucesso \u00e9 fundamental para atrair novos clientes e ser visto como autoridade no seu nicho. O investimento em Marketing Digital \u00e9 fundamental para alcan\u00e7ar esse objetivo. \u00c9 preciso conhecer sobre processos e possibilidades na hora de empreender a presen\u00e7a no ambiente digital. A maioria dos clientes e potenciais clientes de uma empresa passam muito tempo online, e saber se apresentar a eles da forma correta no ambiente digital \u00e9 a f\u00f3rmula para o sucesso.<\/p>\n<p>O Inbound Marketing \u00e9 uma \u00f3tima forma de atrair clientes. O investimento em Marketing de Conte\u00fado como a produ\u00e7\u00e3o de blog posts, podcasts, e-books, v\u00eddeos, tutoriais, etc; abre a possibilidade do cliente passar para as pr\u00f3ximas etapas do funil de vendas. Cada etapa do funil conta com conte\u00fados diferentes, que s\u00e3o feitos para apresentar um problema, sanar as d\u00favidas, mostrar os caminhos para a solu\u00e7\u00e3o e conduzir o cliente \u00e0 compra de maneira envolvente e estrat\u00e9gica.<\/p>\n<p>Outra caracter\u00edstica do Marketing Digital \u00e9 seu baixo custo. N\u00e3o \u00e9 mais necess\u00e1rio uma marca gastar muito dinheiro anunciando seu produto ou servi\u00e7o em comerciais de TV, r\u00e1dio e outdoors. As redes sociais s\u00e3o usadas de maneira gratuita, assim como a hospedagem em um site\/blog tem baixo custo e h\u00e1 muito conte\u00fado gratuito na internet para aprender a construir a presen\u00e7a digital da marca de maneira correta.<\/p>\n<p>Al\u00e9m disso, \u00e9 poss\u00edvel mensurar com facilidade o alcance e engajamento dos conte\u00fados disponibilizados por marcas online. \u00c9 poss\u00edvel adaptar-se para conseguir os melhores resultados no marketing digital. A constru\u00e7\u00e3o da presen\u00e7a digital de sucesso depende tamb\u00e9m da cria\u00e7\u00e3o da identidade visual e editorial da marca, que passa a ideia dos valores, miss\u00e3o, objetivos, enfim, do universo da empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O investimento em presen\u00e7a digital \u00e9 fundamental para o sucesso de uma marca hoje Por Clara Lemos A maioria das marcas atuais sabem que ter uma presen\u00e7a online de sucesso \u00e9 fundamental para atrair novos clientes e ser visto como autoridade no seu nicho. O investimento em Marketing Digital \u00e9 fundamental para alcan\u00e7ar esse objetivo. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":20084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[4273,218,821,3212,453,4085,810],"class_list":["post-20083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-funil-de-vendas","tag-gestao","tag-internet","tag-marketing-de-conteudo","tag-marketing-digital","tag-presenca-digital","tag-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como alcan\u00e7ar clientes por meio do Marketing Digital - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=20083\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como alcan\u00e7ar clientes por meio do Marketing Digital - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"O investimento em presen\u00e7a digital \u00e9 fundamental para o sucesso de uma marca hoje Por Clara Lemos A maioria das marcas atuais sabem que ter uma presen\u00e7a online de sucesso \u00e9 fundamental para atrair novos clientes e ser visto como autoridade no seu nicho. 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