{"id":20114,"date":"2021-02-24T15:26:07","date_gmt":"2021-02-24T18:26:07","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=20114"},"modified":"2021-03-16T09:34:06","modified_gmt":"2021-03-16T12:34:06","slug":"como-definir-a-persona-da-sua-joalheria-no-marketing-digital","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=20114","title":{"rendered":"Como definir a persona da sua joalheria no Marketing Digital"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">A persona \u00e9 o cliente ideal de uma empresa e precisa ser bem definida<\/span><\/i><\/p>\n<p><em><strong>Por Clara Lemos<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-20126\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona.jpg\" alt=\"Marketing Digital\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona-360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao montar uma estrat\u00e9gia de <a href=\"https:\/\/feninjer.com.br\/como-alcancar-clientes-por-meio-do-marketing-digital-2\/\" target=\"_blank\" rel=\"noopener\">Marketing Digital<\/a> para joalherias, \u00e9 importante saber qual p\u00fablico alvo \u00e9 necess\u00e1rio atingir. Mas o p\u00fablico alvo \u00e9 apenas uma previs\u00e3o generalista de pessoas que se interessam por joias, mais importante ainda \u00e9 definir a persona para a qual a estrat\u00e9gia e o produto s\u00e3o destinados. A persona \u00e9 a constru\u00e7\u00e3o do cliente ideal de um empreendimento, ela \u00e9 espec\u00edfica, completa e \u00e9 como se fosse um personagem ficcional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para criar uma persona \u00e9 necess\u00e1rio descrever seu comportamento, personalidade, forma\u00e7\u00e3o, h\u00e1bitos, etc. Tamb\u00e9m \u00e9 interessante saber suas dores, problemas e como ela busca solucion\u00e1-los. A partir da\u00ed \u00e9 poss\u00edvel criar a estrat\u00e9gia de Marketing exata para a persona, pois ser\u00e1 poss\u00edvel prever como se comunicar com ela, o que a atrai, quais s\u00e3o seus gatilhos, quais redes sociais ela est\u00e1 presente e em que hor\u00e1rio, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A cria\u00e7\u00e3o da persona precisa ser o primeiro passo de uma estrat\u00e9gia de Marketing Digital de sucesso, uma vez que n\u00e3o saber para quem est\u00e1 falando torna a estrat\u00e9gia rasa e esta n\u00e3o atingir\u00e1 os resultados esperados. Mas como montar a persona? Para defini-la da maneira correta \u00e9 necess\u00e1rio seguir alguns passos. A pesquisa \u00e9 o primeiro deles, ela pode ser feita de maneira direta, por meio de formul\u00e1rios a clientes j\u00e1 conhecidos, ou de forma indireta, por meio de pesquisa nas redes sociais e coleta de dados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depois, \u00e9 necess\u00e1rio organizar os dados, preencher certas lacunas por meio da dedu\u00e7\u00e3o e pensar na melhor maneira de se comunicar com a persona. N\u00e3o se preocupe se voc\u00ea perceber algumas diferen\u00e7as entre sua persona e seus clientes reais, lembre-se de que a persona \u00e9 um modelo de direcionamento, as pessoas s\u00e3o muito mais complexas e subjetivas do que esse modelo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para quem deseja saber mais sobre Marketing Digital, a mentora de empreendedores, Ana Lebear e criadora do m\u00e9todo Empreender com Afeto\u00ae est\u00e1 oferecendo conte\u00fados gratuitos para quem deseja alavancar os neg\u00f3cios. O evento 100% digital, tem formato in\u00e9dito e inovador, e oferece lives, aulas e convidados especiais. Para participar, <a href=\"https:\/\/analebear.com\/workshop\/jdn\/cadastro\/\" target=\"_blank\" rel=\"noopener\">acesse o link<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A persona \u00e9 o cliente ideal de uma empresa e precisa ser bem definida Por Clara Lemos Ao montar uma estrat\u00e9gia de Marketing Digital para joalherias, \u00e9 importante saber qual p\u00fablico alvo \u00e9 necess\u00e1rio atingir. Mas o p\u00fablico alvo \u00e9 apenas uma previs\u00e3o generalista de pessoas que se interessam por joias, mais importante ainda \u00e9 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":20126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[535,4300,558,453,3355,769,1676],"class_list":["post-20114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-comunicacao","tag-direcionamento","tag-estrategia","tag-marketing-digital","tag-persona","tag-pesquisa","tag-publico-alvo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como definir a persona da sua joalheria no Marketing Digital - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=20114\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como definir a persona da sua joalheria no Marketing Digital - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"A persona \u00e9 o cliente ideal de uma empresa e precisa ser bem definida Por Clara Lemos Ao montar uma estrat\u00e9gia de Marketing Digital para joalherias, \u00e9 importante saber qual p\u00fablico alvo \u00e9 necess\u00e1rio atingir. Mas o p\u00fablico alvo \u00e9 apenas uma previs\u00e3o generalista de pessoas que se interessam por joias, mais importante ainda \u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=20114\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T18:26:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-16T12:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evandro Prieto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evandro Prieto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114\"},\"author\":{\"name\":\"Evandro Prieto\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/bb54b90cf14a807d555c4b086bf8a139\"},\"headline\":\"Como definir a persona da sua joalheria no Marketing Digital\",\"datePublished\":\"2021-02-24T18:26:07+00:00\",\"dateModified\":\"2021-03-16T12:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114\"},\"wordCount\":388,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/capa-feninjer-definir-persona.jpg\",\"keywords\":[\"comunica\u00e7\u00e3o\",\"direcionamento\",\"estrat\u00e9gia\",\"marketing digital\",\"persona\",\"pesquisa\",\"p\u00fablico-alvo\"],\"articleSection\":[\"Comunica\u00e7\u00e3o &amp; Marketing\",\"Gest\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=20114#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114\",\"name\":\"Como definir a persona da sua joalheria no Marketing Digital - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/capa-feninjer-definir-persona.jpg\",\"datePublished\":\"2021-02-24T18:26:07+00:00\",\"dateModified\":\"2021-03-16T12:34:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=20114\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114#primaryimage\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/capa-feninjer-definir-persona.jpg\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/capa-feninjer-definir-persona.jpg\",\"width\":586,\"height\":416},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=20114#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/feninjer.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como definir a persona da sua joalheria no Marketing Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"description\":\"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. \",\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/feninjer.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"width\":1200,\"height\":354,\"caption\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/bb54b90cf14a807d555c4b086bf8a139\",\"name\":\"Evandro Prieto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g\",\"caption\":\"Evandro Prieto\"},\"sameAs\":[\"http:\\\/\\\/www.prietoeassociados.com.br\"],\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?author=11\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como definir a persona da sua joalheria no Marketing Digital - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/feninjer.com.br\/?p=20114","og_locale":"pt_BR","og_type":"article","og_title":"Como definir a persona da sua joalheria no Marketing Digital - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","og_description":"A persona \u00e9 o cliente ideal de uma empresa e precisa ser bem definida Por Clara Lemos Ao montar uma estrat\u00e9gia de Marketing Digital para joalherias, \u00e9 importante saber qual p\u00fablico alvo \u00e9 necess\u00e1rio atingir. Mas o p\u00fablico alvo \u00e9 apenas uma previs\u00e3o generalista de pessoas que se interessam por joias, mais importante ainda \u00e9 [&hellip;]","og_url":"https:\/\/feninjer.com.br\/?p=20114","og_site_name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","article_published_time":"2021-02-24T18:26:07+00:00","article_modified_time":"2021-03-16T12:34:06+00:00","og_image":[{"width":586,"height":416,"url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona.jpg","type":"image\/jpeg"}],"author":"Evandro Prieto","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Evandro Prieto","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/feninjer.com.br\/?p=20114#article","isPartOf":{"@id":"https:\/\/feninjer.com.br\/?p=20114"},"author":{"name":"Evandro Prieto","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/bb54b90cf14a807d555c4b086bf8a139"},"headline":"Como definir a persona da sua joalheria no Marketing Digital","datePublished":"2021-02-24T18:26:07+00:00","dateModified":"2021-03-16T12:34:06+00:00","mainEntityOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=20114"},"wordCount":388,"commentCount":0,"publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=20114#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona.jpg","keywords":["comunica\u00e7\u00e3o","direcionamento","estrat\u00e9gia","marketing digital","persona","pesquisa","p\u00fablico-alvo"],"articleSection":["Comunica\u00e7\u00e3o &amp; Marketing","Gest\u00e3o"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/feninjer.com.br\/?p=20114#respond"]}]},{"@type":"WebPage","@id":"https:\/\/feninjer.com.br\/?p=20114","url":"https:\/\/feninjer.com.br\/?p=20114","name":"Como definir a persona da sua joalheria no Marketing Digital - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","isPartOf":{"@id":"https:\/\/feninjer.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=20114#primaryimage"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=20114#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona.jpg","datePublished":"2021-02-24T18:26:07+00:00","dateModified":"2021-03-16T12:34:06+00:00","breadcrumb":{"@id":"https:\/\/feninjer.com.br\/?p=20114#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/feninjer.com.br\/?p=20114"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/?p=20114#primaryimage","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona.jpg","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/02\/capa-feninjer-definir-persona.jpg","width":586,"height":416},{"@type":"BreadcrumbList","@id":"https:\/\/feninjer.com.br\/?p=20114#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/feninjer.com.br\/"},{"@type":"ListItem","position":2,"name":"Como definir a persona da sua joalheria no Marketing Digital"}]},{"@type":"WebSite","@id":"https:\/\/feninjer.com.br\/#website","url":"https:\/\/feninjer.com.br\/","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","description":"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. ","publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/feninjer.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/feninjer.com.br\/#organization","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","url":"https:\/\/feninjer.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","width":1200,"height":354,"caption":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina"},"image":{"@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/bb54b90cf14a807d555c4b086bf8a139","name":"Evandro Prieto","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g","caption":"Evandro Prieto"},"sameAs":["http:\/\/www.prietoeassociados.com.br"],"url":"https:\/\/feninjer.com.br\/?author=11"}]}},"_links":{"self":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/20114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20114"}],"version-history":[{"count":0,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/20114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/media\/20126"}],"wp:attachment":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}