{"id":20363,"date":"2021-03-16T13:19:46","date_gmt":"2021-03-16T16:19:46","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=20363"},"modified":"2021-03-24T10:49:15","modified_gmt":"2021-03-24T13:49:15","slug":"use-as-emocoes-dos-clientes-a-seu-favor","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=20363","title":{"rendered":"Use as emo\u00e7\u00f5es dos clientes a seu favor"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Saber como as emo\u00e7\u00f5es funcionam e usar pontos a favor da sua joalheria traz o cliente para mais perto da marca<\/span><\/i><\/p>\n<p><em><strong>Por Clara Lemos<\/strong><\/em><\/p>\n<figure id=\"attachment_20365\" aria-describedby=\"caption-attachment-20365\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-20365\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/03\/Materia-Atendimento.jpg\" alt=\"cliente\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/03\/Materia-Atendimento.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/03\/Materia-Atendimento-360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-20365\" class=\"wp-caption-text\">Foto: Pexels<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">O c\u00e9rebro humano \u00e9 um \u00f3rg\u00e3o muito complexo e respons\u00e1vel por gerar emo\u00e7\u00f5es. Apesar de cada pessoa sentir de determinada forma, h\u00e1 certos padr\u00f5es de comportamento e sentimento que podem ser levados em conta a fim de criar macetes e conectar sua joalheria com os clientes de forma mais intensa. De acordo com um artigo da Harvard Business Review, os clientes \u201ctotalmente conectados\u201d com as marcas s\u00e3o 52% mais importantes do que os <a href=\"https:\/\/feninjer.com.br\/experiencia-do-cliente\/\" target=\"_blank\" rel=\"noopener\">satisfeitos<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por termos que fazer v\u00e1rias escolhas ao longo do dia, em determinado momento o c\u00e9rebro come\u00e7a a trabalhar de forma intuitiva e deixa as decis\u00f5es a cargo das emo\u00e7\u00f5es. Sabendo disso, as empresas devem buscar fazer apelos emocionais aos seus clientes da forma correta, como o conhecer bem para saber o qu\u00ea o toca, e claro, colocar essa ideia em pr\u00e1tica de forma contida, fugindo do apelativo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outra caracter\u00edstica comportamental do ser humano que pode ser usada para aproximar a empresa do cliente \u00e9 o \u201cpico-fim\u201d. Segundo a teoria, seres humanos lembram-se apenas do pico, ou cl\u00edmax, e do fim de determinado epis\u00f3dio ou contato. Assim, as empresas precisam estar atentas a esses momentos de maior import\u00e2ncia durante seu contato com o cliente, para que ele guarde uma lembran\u00e7a positiva da marca e ganhe sua afei\u00e7\u00e3o.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saber como as emo\u00e7\u00f5es funcionam e usar pontos a favor da sua joalheria traz o cliente para mais perto da marca Por Clara Lemos O c\u00e9rebro humano \u00e9 um \u00f3rg\u00e3o muito complexo e respons\u00e1vel por gerar emo\u00e7\u00f5es. Apesar de cada pessoa sentir de determinada forma, h\u00e1 certos padr\u00f5es de comportamento e sentimento que podem ser [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":20365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[371,1156,2486,629,363],"class_list":["post-20363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao","tag-marketing","tag-clientes","tag-emocoes","tag-relacionamento","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use as emo\u00e7\u00f5es dos clientes a seu favor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=20363\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use as emo\u00e7\u00f5es dos clientes a seu favor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Saber como as emo\u00e7\u00f5es funcionam e usar pontos a favor da sua joalheria traz o cliente para mais perto da marca Por Clara Lemos O c\u00e9rebro humano \u00e9 um \u00f3rg\u00e3o muito complexo e respons\u00e1vel por gerar emo\u00e7\u00f5es. 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