{"id":20417,"date":"2021-03-23T16:01:59","date_gmt":"2021-03-23T19:01:59","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=20417"},"modified":"2021-03-23T17:53:30","modified_gmt":"2021-03-23T20:53:30","slug":"como-o-e-mail-marketing-pode-ajudar-sua-joalheria","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=20417","title":{"rendered":"Como o e-mail marketing pode ajudar sua joalheria"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Quando bem utilizada, essa estrat\u00e9gia de marketing digital pode trazer \u00f3timos resultados<\/span><\/i><\/p>\n<p><em><strong>Por Clara Lemos<\/strong><\/em><\/p>\n<figure id=\"attachment_20427\" aria-describedby=\"caption-attachment-20427\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-20427\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/03\/Mteria-Email.jpg\" alt=\"e-mail marketing\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/03\/Mteria-Email.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/03\/Mteria-Email-360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-20427\" class=\"wp-caption-text\">Foto: Pexels<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">O e-mail marketing \u00e9 a estrat\u00e9gia de marketing digital que utiliza o disparo de e-mails para se relacionar com o cliente, nutrir leads e gerar vendas. Quando mal utilizado, o e-mail marketing pode ir parar na caixa de spam ou ser bloqueado pelo contato, impedindo que a comunica\u00e7\u00e3o entre empresa e marca evolua. Assim, as empresas passaram a desenvolver estrat\u00e9gias como enviar e-mail apenas quando permitido, segmentar e tornar o e-mail personalizado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As vantagens do e-mail marketing s\u00e3o o grande alcance que ele permite, a previsibilidade de recebimento, as possibilidades criativas do e-mail, j\u00e1 que \u00e9 poss\u00edvel acrescentar links, gifs, layouts diversos, etc. O e-mail marketing \u00e9 uma \u00f3tima forma de estreitar o relacionamento com o cliente da joalheria, criando la\u00e7os que podem ser convertidos em vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nutrir os leads \u00e9 um dos principais objetivos do e-mail marketing, que \u00e9 feito por meio do envio de conte\u00fados com o objetivo de educar os assinantes sobre seus produtos e sobre sua marca, fazendo com que ele entenda o valor das pe\u00e7as da sua joalheria e amadure\u00e7a a decis\u00e3o de compra. Al\u00e9m disso, o e-mail marketing possui baixo investimento e alta taxa de convers\u00e3o, o que o faz ser uma \u00f3tima estrat\u00e9gia de marketing digital para joalherias.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando bem utilizada, essa estrat\u00e9gia de marketing digital pode trazer \u00f3timos resultados Por Clara Lemos O e-mail marketing \u00e9 a estrat\u00e9gia de marketing digital que utiliza o disparo de e-mails para se relacionar com o cliente, nutrir leads e gerar vendas. Quando mal utilizado, o e-mail marketing pode ir parar na caixa de spam ou [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":20427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[1156,3458,3377,558,879,2218,363],"class_list":["post-20417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-clientes","tag-conversao","tag-e-mail-marketing","tag-estrategia","tag-joalherias","tag-leads","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como o e-mail marketing pode ajudar sua joalheria - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=20417\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o e-mail marketing pode ajudar sua joalheria - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Quando bem utilizada, essa estrat\u00e9gia de marketing digital pode trazer \u00f3timos resultados Por Clara Lemos O e-mail marketing \u00e9 a estrat\u00e9gia de marketing digital que utiliza o disparo de e-mails para se relacionar com o cliente, nutrir leads e gerar vendas. 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