{"id":21122,"date":"2021-07-14T15:35:36","date_gmt":"2021-07-14T18:35:36","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=21122"},"modified":"2021-07-14T15:35:36","modified_gmt":"2021-07-14T18:35:36","slug":"a-importancia-de-ter-uma-boa-estrategia-de-pos-venda","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=21122","title":{"rendered":"A import\u00e2ncia de ter uma boa estrat\u00e9gia de p\u00f3s-venda"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Fidelizar clientes \u00e9 t\u00e3o importante quanto capt\u00e1-los, e isso se faz com uma boa estrat\u00e9gia de p\u00f3s-venda<\/span><\/i><\/p>\n<p><em><strong>Por Clara Lemos<\/strong><\/em><\/p>\n<figure id=\"attachment_21123\" aria-describedby=\"caption-attachment-21123\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-21123 size-full\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/07\/14-07.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/07\/14-07.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/07\/14-07-360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-21123\" class=\"wp-caption-text\">Foto: Pexels<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A etapa que vem ap\u00f3s a compra \u00e9 chamada de p\u00f3s-venda. Ela consiste em garantir que o cliente esteja satisfeito com o produto ou servi\u00e7o que adquiriu, seja por meio de suporte r\u00e1pido e resolutivo caso ele necessite, seja por meio de manter contato, como o e-mail marketing por exemplo, avisando-o dos lan\u00e7amentos da marca. Se o cliente se sente satisfeito no p\u00f3s-venda, as chances dele comprar novamente da sua joalheria ou indic\u00e1-la a algu\u00e9m conhecido s\u00e3o grandes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, fidelizar clientes \u00e9 t\u00e3o importante quanto capt\u00e1-los. Essa \u00e9 uma \u00f3tima estrat\u00e9gia diferencial da concorr\u00eancia, uma vez que garantir um bom suporte p\u00f3s-venda n\u00e3o \u00e9 prioridade de muitas marcas. A ado\u00e7\u00e3o do funil p\u00f3s-venda \u00e9 uma \u00f3tima maneira de esquematizar como ser\u00e1 o suporte. Ela \u00e9 formada pelas seguintes etapas:<\/span><b> ado\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">, que \u00e9 <\/span><span style=\"font-weight: 400;\">quando o desafio \u00e9 fazer com que o cliente insira a empresa em sua rotina, tornando-se um h\u00e1bito recorrer \u00e0 ela.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nA<b> reten\u00e7\u00e3o <\/b>consiste em fazer com que o cliente continue atribuindo valor \u00e0 sua marca de forma cont\u00ednua. Durante a <b>expans\u00e3o <\/b>o cliente indica a joalheria \u00e0s pessoas conhecidas, aumentando a sua procura de forma org\u00e2nica. J\u00e1 na <b>advocacia,<\/b> o cliente fidelizado torna-se advogado da empresa, defendendo-a e garantindo que ela tenha uma opini\u00e3o positiva. Mapear a jornada do cliente tamb\u00e9m \u00e9 importante para construir uma estrat\u00e9gia assertiva.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fidelizar clientes \u00e9 t\u00e3o importante quanto capt\u00e1-los, e isso se faz com uma boa estrat\u00e9gia de p\u00f3s-venda Por Clara Lemos A etapa que vem ap\u00f3s a compra \u00e9 chamada de p\u00f3s-venda. Ela consiste em garantir que o cliente esteja satisfeito com o produto ou servi\u00e7o que adquiriu, seja por meio de suporte r\u00e1pido e resolutivo [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[1045,4420,4444],"class_list":["post-21122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao","tag-estrategias","tag-fidelizacao-de-clientes","tag-suporte-pos-venda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A import\u00e2ncia de ter uma boa estrat\u00e9gia de p\u00f3s-venda - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=21122\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia de ter uma boa estrat\u00e9gia de p\u00f3s-venda - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Fidelizar clientes \u00e9 t\u00e3o importante quanto capt\u00e1-los, e isso se faz com uma boa estrat\u00e9gia de p\u00f3s-venda Por Clara Lemos A etapa que vem ap\u00f3s a compra \u00e9 chamada de p\u00f3s-venda. 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