{"id":21495,"date":"2021-09-20T12:00:02","date_gmt":"2021-09-20T15:00:02","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=21495"},"modified":"2021-09-20T10:14:11","modified_gmt":"2021-09-20T13:14:11","slug":"utilize-o-copywriting-a-seu-favor","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=21495","title":{"rendered":"Utilize o Copywriting a seu favor"},"content":{"rendered":"<p><em>O texto voltado para a publicidade precisa despertar o interesse do consumidor para o produto anunciado<\/em><\/p>\n<p><strong>Por Clara Lemos<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21496\" aria-describedby=\"caption-attachment-21496\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21496\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/09\/20-09-3.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/09\/20-09-3.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/09\/20-09-3-360x256.jpg 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-21496\" class=\"wp-caption-text\">Foto: Pexels<\/figcaption><\/figure>\n<p>Copywriting \u00e9 uma metodologia de escrita que nasceu nos Estados Unidos e tem um objetivo claro: chamar o potencial cliente para executar uma a\u00e7\u00e3o. N\u00e3o necessariamente ela levar\u00e1 o cliente para realizar a compra, mas pode apresentar outros objetivos, como conhecer o site, assistir a um v\u00eddeo, baixar um e-book, etc. O copy \u00e9 usado para a persuas\u00e3o, e \u00e9 interessante adequ\u00e1-lo a cada etapa do funil de vendas para que ele acompanhe a jornada do cliente da forma correta.<\/p>\n<p>Para ser bem utilizado, o copy deve respeitar o est\u00e1gio de consci\u00eancia do cliente em cada etapa da venda. Esses est\u00e1gios s\u00e3o o topo de funil, quando o cliente toma consci\u00eancia de que tem um problema, o meio de funil, quando o cliente busca por poss\u00edveis solu\u00e7\u00f5es para seus problemas, e o fundo de funil, quando ele j\u00e1 conhece as op\u00e7\u00f5es para resolver seu problema e considera realizar a compra.<\/p>\n<p>O copy auxilia levando o potencial cliente para os pr\u00f3ximos n\u00edveis do funil, por meio de uma comunica\u00e7\u00e3o clara, persuasiva, sugestiva e que o chame \u00e0 a\u00e7\u00e3o. O copy \u00e9 uma maneira barata e com grande potencial de sucesso para auxiliar sua marca a vender mais. O comportamento do consumidor mudou e muda a cada dia, por isso \u00e9 essencial a adequa\u00e7\u00e3o \u00e0 sua forma de pensar e agir. Que tal investir nessa ferramenta para vender mais joias? Experimente!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O texto voltado para a publicidade precisa despertar o interesse do consumidor para o produto anunciado Por Clara Lemos &nbsp; Copywriting \u00e9 uma metodologia de escrita que nasceu nos Estados Unidos e tem um objetivo claro: chamar o potencial cliente para executar uma a\u00e7\u00e3o. N\u00e3o necessariamente ela levar\u00e1 o cliente para realizar a compra, mas [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[371,258,4322,4273,363],"class_list":["post-21495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-marketing","tag-comportamento-do-consumidor","tag-copywriting","tag-funil-de-vendas","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utilize o Copywriting a seu favor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=21495\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilize o Copywriting a seu favor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"O texto voltado para a publicidade precisa despertar o interesse do consumidor para o produto anunciado Por Clara Lemos &nbsp; Copywriting \u00e9 uma metodologia de escrita que nasceu nos Estados Unidos e tem um objetivo claro: chamar o potencial cliente para executar uma a\u00e7\u00e3o. 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