{"id":21629,"date":"2021-10-07T13:00:33","date_gmt":"2021-10-07T16:00:33","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=21629"},"modified":"2021-10-07T11:58:22","modified_gmt":"2021-10-07T14:58:22","slug":"balenciaga-reafirma-o-humor-no-mercado-de-luxo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=21629","title":{"rendered":"Balenciaga reafirma o humor no mercado de luxo"},"content":{"rendered":"<p><em>Marca surpreende em seu desfile na Paris Fashion Week com epis\u00f3dio in\u00e9dito dos Simpsons<\/em><\/p>\n<p><strong>Por Erica Mendes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_21630\" aria-describedby=\"caption-attachment-21630\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21630\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.5.png\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.5.png 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.5-360x256.png 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-21630\" class=\"wp-caption-text\">Credit: From Balenciaga\/Youtube<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Mais uma vez, a Balenciaga inova em seu storytelling. Depois da parceria com o jogo\u00a0Fortnite, na qual a\u00a0<em>maison<\/em>\u00a0criou uma cole\u00e7\u00e3o de roupas usadas pelos personagens dentro do jogo, a grife trouxe para as passarelas da Paris Fashion Week um epis\u00f3dio in\u00e9dito, divertido e repleto de refer\u00eancias de moda dos Simpsons, com seus personagens vestindo seus lan\u00e7amentos da cole\u00e7\u00e3o de ver\u00e3o 2022.<\/p>\n<p>A novidade pegou todos que estavam no Theatre du Chatelet de surpresa. Com 10 minutos de dura\u00e7\u00e3o, o epis\u00f3dio tem o diretor criativo da marca espanhola, Demna Gvasalia, e participa\u00e7\u00f5es especiais de Anna Wintour, Kanye West e Kim Kardashian, al\u00e9m dos personagens principais da s\u00e9rie animada norte-americana. Com o humor caracter\u00edstico das ciladas de Homer Simpsons, a hist\u00f3ria se passa quando o personagem convence Demna de emprestar um vestido da\u00a0<em>maison<\/em>\u00a0para sua esposa, Marge. A partir da\u00ed, o time da grife viaja at\u00e9\u00a0<em>Springfield,<\/em>\u00a0com a inten\u00e7\u00e3o de convidar os seus morados para estrelar nas passarelas de Paris.<\/p>\n<figure id=\"attachment_21631\" aria-describedby=\"caption-attachment-21631\" style=\"width: 727px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-21631\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.7.jpg\" alt=\"\" width=\"727\" height=\"727\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.7.jpg 727w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.7-360x360.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.7-600x600.jpg 600w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><figcaption id=\"caption-attachment-21631\" class=\"wp-caption-text\">Credit: Courtesy 2021 20th Television<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Al\u00e9m de comprovar que uma marca centen\u00e1ria pode sim ser surpreendente, a a\u00e7\u00e3o exibe o poder dos recursos digitais, mostrando que a criatividade n\u00e3o tem limites, e, principalmente, reafirma que o luxo n\u00e3o precisa ser, necessariamente, s\u00e9rio e austero.<\/p>\n<p>A aposta em um novo formato de comunica\u00e7\u00e3o dialoga com todos os p\u00fablicos, principalmente, com os prospects mais jovens. Quando o storytelling \u00e9 bem constru\u00eddo, denota afinidade com o DNA da marca e est\u00e1 alinhado com os objetivos de imagem, n\u00e3o tem como dar errado. E n\u00e3o deu! A pitada de humor conquistou a todos e repercutiu positivamente em toda a m\u00eddia estrangeira.<\/p>\n<figure id=\"attachment_21632\" aria-describedby=\"caption-attachment-21632\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-21632\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.6.jpg\" alt=\"\" width=\"700\" height=\"450\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.6.jpg 700w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.6-360x231.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/07-10.6-600x386.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-21632\" class=\"wp-caption-text\">Credit: From Balenciaga\/Youtube<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Assista abaixo o ic\u00f4nico epis\u00f3dio que re\u00fane tend\u00eancias da vida real,\u00a0Balenciaga e Os Simpsons.<\/p>\n<p>https:\/\/youtu.be\/J2S8wQ_uLio<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca surpreende em seu desfile na Paris Fashion Week com epis\u00f3dio in\u00e9dito dos Simpsons Por Erica Mendes &nbsp; &nbsp; Mais uma vez, a Balenciaga inova em seu storytelling. Depois da parceria com o jogo\u00a0Fortnite, na qual a\u00a0maison\u00a0criou uma cole\u00e7\u00e3o de roupas usadas pelos personagens dentro do jogo, a grife trouxe para as passarelas da Paris [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[2104,682,4522,195,352,4521,212],"class_list":["post-21629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-balenciaga","tag-desfile","tag-humor","tag-luxo","tag-moda","tag-simpson","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balenciaga reafirma o humor no mercado de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=21629\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balenciaga reafirma o humor no mercado de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Marca surpreende em seu desfile na Paris Fashion Week com epis\u00f3dio in\u00e9dito dos Simpsons Por Erica Mendes &nbsp; &nbsp; Mais uma vez, a Balenciaga inova em seu storytelling. 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